Bacon-scented Cat Litter and Other April Fool Branding Pranks
via Of Bacon-scented Cat Litter and Other April Fool Branding Pranks | StockLogos.com. Times may be tough but thats no reason to stop kidding around. In fact, the grim state of things seems to encourage us to appreciate a good joke more than ever. Brands dont want to be left out of anything trending so its […]
Your Touchscreen Can “Read” This Ink
Another technology to bridge print to digital. This one relies on Printers to embed an “invisible electronic code” during the printing process. So many new techs emerging now claiming to replace QR codes, but the market (or the consumers) are going to have to drive what ultimately wins out. I can’t imagine seeing an ad […]
NFC Technology is the New QR Code
When the NFC buzz started a few years back, I was all excited since like many I was having bad experiences with QR codes and was hoping something “better” would come along. When this tech did, it was limited in use for mobile payments, but some very smart marketing people jumped on it and saw possibilities […]
The Last Infographic You’ll Ever Need: PRINT IS BIG
via PRINT IS BIG. Printing plays a significant role in the U.S. and Worldwide economies. Despite the myths you may have heard, print is big, print is green and print is here to stay. This is a collection of facts and statistics about the U.S. and Worldwide printing industries. If you are a business owner […]
Volkswagen Proves a QR Campaign Can Work
This has all the makings of great guerrilla marketing – a new product, a mystery, and organic buzz from “the people” and the press wanting to be the first to solve it AND pass it along… Who Says QR Codes Don’t Work? Volkswagen Proves Otherwise! by: Barry Cunningham To assist with the unveiling of their […]
Lexus Brings FIRST NFC-Enabled Print Ad to Wired Magazine
Setting aside everyone doesn’t have an NFC-enabled smart phone, this is still cool and a nice introduction to the technology via PRINT of course. I totally don’t get how there is a chip in the ad (since when NFC first was stirring around magazines/newspapers were on the no-NFC list) but YAY that they are back […]
The Updated Facebook Page: Top 10 Things You Need to Know
Withe the impending doom of Facebook Pages being switched to the timeline view, Integricity put together this very handy infographic that will solve some of the mystery’s as well as provide specs for profile (if its even called that anymore) images. I didn’t have this info and basically took screen shots to figure mine out… […]
Bloomingdale’s Kinect Change Room Helps You Find The Perfect Pair Of Jeans
Attention Adriene Maloof (who I love): Forget your in-home tanning booth and spa, VIRTUAL SHOPPING PODS are coming to a Beverly Hills Mansion near you soon! Be the first in your private gated community to host a virtual fitting room room experience without leaving the comfort of your 60,000 square foot mansion! Sure this one […]
Infographic: Instant America
Patience, is not one of my strong points. While I always thought that I was a high-level impatient, according to this infographic I might now be need to reclassify as an amateur. Sure, a spinning wheel on my computer can still send me over the edge, but I dont abandon my search! Seems there are […]
INFOGRAPHIC: The Value of a Social Following
Oh, so social media makes dollars as well as sense? Most of us know this but it’s still amazing how many companies out there think these channels have nothing to do with them. Good news is that those who have been putting in the time to grow their audiences will be ahead of the game as […]
Cake-Ejecting Posters Sweeten The Ride for UK Commuters
I love this idea… Mr. Kipling is a big brand in the UK – so if you already eat their cake this is a bonus, and if you dont, no better way to create a new customer than by giving away a free sample. Perhaps the truly amazing thing here is that this cake […]
Another QR FAIL (disaster)
Granted this is from This Is AFCA, the official magazine of the American Football Coaches Association, and not People Magazine, but you can’t deny the fundamentals of good marketing are missed here like extra points would be if your kicker only had one leg. Maybe they can understand that analogy.
