Playing pop music via Paper Posters with Conductive Ink

PAPER APPS!!! I like that terminology. It’s also interesting to note one of the selling points the creators are using is the “low cost of printing.”  Im assuming this is related if not the same thing to printed electronics/printed circuits and not some new invention, but LOVE the adaptation into the consumer realm and the […]

Ad Agency Turning Homeless People Into Walking Wi-Fi hotspots

For the first time since Ive starting blogging at PMC, I had NO CLUE how to categorize this information and I even considered adding a “WTF!” tag. No comment I could make here would be appropriate, so I will just pass along this story along and try to go about my day. via:  Homeless people […]

What Apple Didn't Announce: New App Store category for Catalogs

This is one of those good news/bad news things depending upon where you sit in the Marketing industry. For the digital crowd, especially designers – congrats and enjoy your free time while it lasts. For the Print people, well catalogs aren’t going away (at least for now), but I have to imagine the volume will […]

Order Popcorn From Your Theater Seat via QR or NFC!

Finally an APP everyone can get behind!  This is from Australia, and if you watch the video you might be more surprised by their snack bar options than the ease of use and MAJOR added value for the movie-goer. Seafood Medley anyone? So yay to MasterCard for the idea and a great reason to sign […]

Print Producers Stressing You Out? Here Is A Good Reason Why…

If you work in Advertising or have Advertising Agencies as clients, you have probably seen and dealt with your fair share of “stressed out” maniacs. It really wasn’t a surprise to me that Advertising Account Executives made the top ten most stressful jobs list on the infographic below, and it’s definitely poignant stress level wise […]

WTF QR CODES

These are just a few examples of QR CODE FAILS that a bunch of people submitted to tumblr described as: Celebrating the ridiculousness that is QR codes. WTF QR CODES is curated by @brad_frost and @cvilly. Some of the commentary is pretty funny, and you can see that and the entire QR FAIL collection here: WTF QR CODES. Personally, Im at loss other than […]

Hooray for Hashtags on Twitter

Quite often I am asked about the “pound” sign in tweets referred to as “hashtags” by those of us more in the know of  such things. I commonly describe it as a search tool for twitter; a way for users to find conversations about subjects they are interested in, as well as allow others to […]

Steering the Dreamer to the Dealer – And Perhaps the Printer?

It’s Friday so I admit the thought I just had after reading this article MIGHT be a bit out there, but using myself and my online behavior as a focus group of one, it also could possibly be a cool idea… so here it goes… I have many times, spent more time than I had […]

The Paper Merchant's Brain is Yours for the Picking

I was invited to give a presentation at the Paper Distribution Council’s Annual Meeting back in January of this year. The PDC is part of the NPTA (National Paper Trade Association) which is the distribution arm of the paper industry, and known more commonly as Paper Merchants.  It is through Merchants that Printers buy the […]

Embracing Disruptive Forces as a Strategy

Opening your doors to change will prepare your operation for the future of print by Sandy Hubbard  In the past you competed with other print shops for jobs. Today you compete with traditional and online marketers, your own customers who are outputting jobs in various ways, in-house printing operations, online discount printers, your local office […]