What caused Grandma to go Social?
Impossible is a word I personally don’t use that often from years of Traffic/Print Production “it has to get done” conditioning, but a few weeks ago I received a Facebook friend request from my Grandmother! This is the same woman who refers to her computer as “the machine,” turns OFF her answering machine when she […]
PMC’s Vendor Spotlight: 1/1 Interview with Mike Peluso, VP Shawmut
Back before we changed our calendars I put out a call for Printers who were family owned and also adding Marketing Technology Services to their capabilities. The PSP/MSP conversation is often had, but rarely do I see anything but the conversation, so I was thrilled that Shawmut responded and was willing to share their journey […]
Postology Report: There Will Be a Postage Incentive Promotion This Summer
If you plan on incorporating or submitting materials with QR codes during this promotion, take HEED – the USPS is now QR Big Brother, and I for one am thrilled! The news is in – the USPS has announced a summer postage incentive program: via Postology Report – February 2012 – Postology Hot Topics: There Will […]
Code Jacked! Pokemon Card Links to Adult Site via QR
Seems weird to me just ONE card would be QR code-jacked, so I will be on the look out for any follow up or additional reports about Pokemon Gone Wild scenarios…if you find any please pass them along! source: KPTV in Portland, Oregon
Geo-targeting apps may find themselves in 2012
Print take notice! WHERE your audience sees you is moving up this list in regard to value added, location based offers and content via mobile! I wonder if there is ALREADY and APP for that? Hmmm…. oh yes, now I remember DOCUMOBI! Created FOR Print by Print People. Read this article on why location matters […]
Infographic: Best ad campaigns of all time
Like many people, it’s usually music that transports me back to a certain time or event. Oddly enough, reading the slogans below just did the same thing.
Gap Is Now Running Light Box Ads On Buses
Love this! A creative use for Print vs moving to Digital signage! It’s been a while since Ive used the term or thought about Duratrans, so thanks to the GAP for activating my brain cel archives this morning. Gap first to use illuminated bus format By Maisie McCabe Gap, the clothing brand, has become the […]
Experience an Augmented Reality Valentine's Day with Starbucks
by Heather Taylor Yesterday Starbucks launched their new Valentine’s augmented reality (AR) cups. It’s quite a clever way to get customers to not only drink their morning coffee but to buy one for a loved one. All you need to do is download the app from Starbucks and you can “experience your valentine” as the […]
Nivea Demos Sun Protection in Brazil with a Million Beads and a Billboard
Another cool and creative use of outdoor space and clever marketing. The video is in Portuguese, but if you click on the (CC) button it will provide English subtitles! AgenciaClick Creates Mosaic for Rio de Janeiro that Dazzles in Sunshine but Prevents Sunburn By: Laurel Wentz It’s summer in Brazil, and Nivea Sun is demonstrating […]
The PODi AppForum is back in the UK after a 7-year gap
Leading international organisation for digital printing announces one-day conference in London on March 29 Customer case studies will take centre-stage at the PODi European AppForum which takes place in London on March 29. The last time PODi ran a major event in the UK was 2005. PODi returns to the London College of Communication for […]
General Mills spoons up digital fun on cereal boxes
Some of the most read print materials in the world are cereal boxes according to Mark Addicks, CMO for General Mills. In a move to modernize the experience, they are adding digital triggers to their packaging to bring customers to “fun” content via mobile. I have to assume many kids dont have mobile phones, but […]
Looking for work or new customers? PMC wants to help!
Sometimes it isn’t about what you know, but who you know to open doors presently unavailable to you… and PMC wants to help you expand your reach! We are excited to announce our FREE… Meet The Pro’s Videoverse! Based upon the enormous amount of positive feedback we receive from the companies and people we interview […]
