Sorry iBooks, paper books still win on specs
Sorry PMC readers! Im a bit behind on postings after going to PODi’s AppForum last week (which was awesome btw) and speaking at the Paper Distribution Council’s conference the week before that (awesome as well!). Luckily, Chris Harrold, VP Business Development Digital Papers at Mohawk (mohawkmakeready) sent me this article to share with all of […]
Fresh Impressions on Brand Logo's (from a 5-year-old)
This is just genius and cute. It’s a true and unbiased reflection on the power of good design and the BRANDS even a 5 year old has a relationship with. Please share – and follow Adam Ladd on twitter… he deserves some kudos for this effort! A fun Sunday project with my daughter on brand […]
PMC's Documobi Webinar Replay is now available!
Please feel free to share this Webinar Replay with your contacts and embed this video on your websites!
PMC's Documobi Webinar: The Recap
Thanks to all of the 250ish attendees on the Documobi webinar Wed Jan 11th, and to the other 200 that registered but couldn’t make it! That is a pretty big response in webinar terms and it gives us some good street cred to bring more cool stuff to you as the year goes on! So […]
RIT Study on VDP Now Available
Jeanette Bredsten is a member of my LinkedIn Group Print Production Professionals and Graduate Student, School of Print Media, at the Rochester Institute of Technology. She, along with Patricia A. Sorce, PH.D, have completed a study on VDP. Jeanette wrote “The survey-based study investigated the amount of personalized print produced by printing companies in Europe, the challenges these printers are facing […]
iPad Survives 100,000+ Foot Fall From Space Near Area 51
Here is some pretty extreme and cool marketing… Now I want to drop things from space!! http://g-form.com — G-Form, a company well known for delivering the most extreme electronics cases and athletic pads, launched an iPad clad solely in the company’s 6oz Extreme Edge case into space and then let it free-fall back to Earth. […]
Marketers Hold The Promo Line In 2011, Coupon Volume Drops For First Time In Years
Here is an instance where LESS PRINT is good news that there will be more opportunities for Print in 2012 as Markerters shift from offering coupons to once again creating campaigns to entice consumers with good ole’ advertising! Marketers Hold The Promo Line In 2011, Coupon Volume Drops For First Time In Years by Joe Mandese, […]
Why Marketer Love for QR Codes Is Not Shared by Consumers
Although AdAge posted this yesterday, the are citing stats from July of 2011, so the percentage of scanners most likely has gone up by now. However, that still doesn’t detract from the minuscule amount of scanners even if that number rose to 10% of all mobile phone owners by December. It’s the same problem we […]
More Than Half of Americans Think the U.S. Will Never Go Paperless
This is quite interesting – especially that 63% of the 18-29 year olds polled believe we will never be a paperless society. That is quite contrary to what seems to be the common belief that this age bracket lives and prefers to live electronically. What isn’t mentioned is WHY they think we will never go […]
Win a FREE ticket to PODi AppForum 2012!
The PODi AppForum conference is 3 days of innovation and ideas for making more money with digital printing. Join us & hundreds of your peers in Las Vegas Jan. 23-25, 2012 for the industry event of the year. (Full 3-day conference valued at $1,295) Click here http://appforum2012.org/pmcfree and enter before January 5th for your chance to […]
Color-fooled: Visual Stimulus and Marketing [Infographic]
BY JULIE TABOULI It’s that annoying realization: “Wait…did I really just put that in my shopping cart because of the pretty packaging?” Chances are… Yes, you just did. You just got color-fooled. But don’t worry, it was no simple trick… scores of psychologists have been at work setting up these intricate, appealing traps for decades. We are […]
Concept Digital Vending Machine With Facial Recognition
A vending machine prototype is being developed by Sanden, Okaya Electronics and Intel. The 65in HD display window attracts your attention with animations, the camera gives you the once-over when you step close, then targets you with ads based on your ‘physical attributes’. via Concept Vending Machine With See-through Display | Adverblog. Related articles The Vending […]
