Coca-Cola Transforms Highway Into Outdoor Cinema
Cheers to Ogilvy and Mather, Bogata, for inventing Rush Hour Traffic Jam Cinema! One way to curb road rage, if the movie was good of course. In Bogota’, Colombia, commuters in average spend 4 hours a day stuck in traffic and so the soda-pop giant had a great idea to take advantage of traffic jams […]
Scent Makers Sweeten The Smell of Commerce
Trend Potential: Might be a surge in scented printing if people dont get too overwhelmed by wafting smells in department stores over the holidays! (Reuters) – The aroma of baking bread wafts through the supermarket, even when the ovens are empty. The breezy scent of coconut oil floats through the bathing suit aisle of the […]
Coca-Cola tests NFC advertising in Singapore
It’s very nice to see that NFC and QR are living happily together in Singapore 🙂 Coca-Cola has launched an NFC out-of-home advertising campaign in Singapore. By Sarah Clark The campaign promotes the company’s Coca-Cola and Fanta drinks brands and uses the NFC-enabled Mobile Life! network of two hundred advertising panels introduced by Clear Channel Singapore […]
Can Personalized Ads Save Magazines?
Those who HAVE the data, know how to MANAGE and can use it CREATIVELY… will win!!! by Lucia Moses Some Popular Mechanics subscribers got something extra with their November issues. The issue was bundled with an outsert from Hewlett-Packard that greeted them by name and showed a scene specific to their hometown. Inside the issue was a […]
National Ad Division Goes After Retouching of Beauty Ads
There have been a bunch of articles lately out there regarding retouching and most of them aimed at the Beauty Industry. I guess they must be an easy target in regards to getting funds to “fight the pixel injustice” but I have to say I think it’s going a bit overboard now, and that concerns […]
The Importance of Relationships
A few weeks back I shared this very well produced and relevant video on “The Importance of Relationships” by Nick Hancock, a Business Development Manager for the Print Industry in the UK. I followed up with him and he was kind enough to provide us with this article. The Importance of Relationships. by Nick HancockNot wanting […]
A History of Business Cards
This is a very cool run down of business cards from the 17th century to today and worth a look even to just see the samples of cards. by Mirko The business card is often something placed at the back end of your wallet or in your pocket. Deemed as a small inconsequential piece of paper […]
Printers: Is Your Online Portfolio Making The Right First Impression?
By now it should be pretty self evident that your website serves as the first impression of your company in many cases. While your capabilities and services are of course relevant, as a Print Producer I usually skip right over that type of information and go directly to your portfolio first. I want to see […]
Reinvented Disposable Coffee Cup Eliminates Plastic Lids
Interesting concept! Good for Paper, Print, and the environment! Called Compleat, the all-paper design has a built-in lid with sipping spout. by Belinda Lanks I buy many cups of coffee and habitually cringe when reaching for a plastic lid. It’s pretty hypocritical to make a point of avoiding Styrofoam, only to slap a petroleum disc […]
1/1 Interview with Rab Govil CEO Caslon and Naehas, and President of PODi
With the PODi App Forum coming up in January I was eager to speak with Rab and provide you with some more information on the event. Not only did I receive that, but Rab as kind enough to answer a few more questions about digital printing and the industry. At the end of this interview […]
New Flexible Screen Technology For Displays
The video and concept Tablet are aimed at consumers, but this product also has amazing potential for in-store displays! The second video shows the screen applied to tangible materials and Im not sure since it’s a concept if they can be made any larger, but if they could – imagine the Trade Show Booth of the […]
Print Empire Embraces a New Order
Not much to say here other than EVERY company out there should be taking the same approach and formulating a digital strategy. Hopefully, you have read the interview I did with Aaron Shapiro, CEO of HUGE, a Digital Marketing Agency and author of the book Users Not Customers, because this is exactly the shift he is […]
