Top 14 Things Marketers Need to Know About QR Codes
by Angie Schottmuller I recently spoke at SES New York on best practices for mobile marketing with QR codes. Here’s a follow-up crash course on tools, tactics, and best practices to confidently help you jumpstart a 2D barcode marketing campaign. 1. A QR Code is a 2D Barcode QR codes are an encoded barcode image […]
PepsiCo to launch social vending machine
(Reuters) – PepsiCo Inc is introducing a “social vending” machine that lets users buy each other drinks remotely, further proof that its decades-old rivalry with Coca-Cola Co is going ever-more high tech. A prototype of the new technology will debut at a trade show this week in Chicago. Coke started testing its Freestyle vending machine, […]
Glamour 2D Barcodes to Let Readers 'Like' Brands on Facebook
Glamour’s September issue will try to make 2-D bar codes friendlier by including icons that readers can photograph to “like” advertisers on Facebook and recieve special offers in turn. Magazines including Entertainment Weekly, Golf Digest and Woman’s Day have been exploring 2-D bar codes, quick-response tags and similar systems that aim to make print more […]
Google, Already Dominant in Mobile Search, Isn’t Resting
MOUNTAIN VIEW, Calif. — In early 2008, in the early days of the iPhone era, Google engineers began noticing something unusual in the search engine’s logs. Owners of these new phones were doing a huge number of Web searches. But there was a problem: searching on a phone was less than ideal. It was hard […]
Video: The Future of Augmented Reality
I know, I am a little obsessed with Augmented reality today, but there are so many applications for it and this video demonstrates the future uses of mobile augmented reality and computer vision. Loved the hotel room finder and planning your office space before renting/buying it! Related articles Augmented reality: ‘Harry Potter’ mobile app that […]
Interactive Billboard integrates Social Media and Provides Dog Food!
Watch this short video for a really amazing concept and execution for finding your audience, and gaining new customers! Related articles Emotional Billboards: The Idea Behind the Execution (adgeek.us) Check in: snack out – billboards that dispense dog food with 4square checkin (adland.tv) Billboards have feelings too (itskatherinec.wordpress.com)
Infographic: A Guide to Mobile Barcodes
With marketers and the masses coming around on barcode marketing, we decided to clear the air about which barcodes are most appropriate for particular marketing campaigns, the growth of the barcode marketing category, and where to find additional resources about barcode marketing opportunities. via Cracking the Code – Upshot’s Guide to Mobile Barcodes (Infographic) | […]
Augmented Reality Sculptures created by SOUND!
Konstruct is an investigation into generative art in an Augmented Reality environment. It is a sound reactive AR experience for the iPhone that allows the user to create a virtual sculpture by speaking, whistling or blowing into the device’s microphone. A variety of 3D shapes, colour palettes and settings can be combined to build an […]
USPS, QR Codes and their Summer Sale
Direct mailers in the United States are to see for themselves the benefits of linking smartphone technology with the physical mail, under a special promotion from the US Postal Service this summer. The world’s largest postal operator is set to offer a special 3% discount in July and August for any letters or flats if […]
Augmented Reality Billboard in NYC
Tronic designed these animated emoticons to be brought to life using the Goldrun App at this billboard in Soho. Related articles GoldRun Leverages Augmented Reality for Mobile Marketing (gigaom.com) A Digital Billboard with Feelings (Sometimes Yours) (marketingvox.com)
Zoove: Something Better Than QR Codes
By: Kunur Patel I really, really don’t love QR codes. And I can’t understand why magazines and marketers really do. Yes, I see the sex-appeal. Quick-response (QR) codes let users actually do something with old media: They make packages, print ads and magazines clickable and linkable to websites or apps. They’re big in Japan — that’s […]
50 Creative Uses of QR Codes
QR codes are fast becoming a powerful force in marketing, acting as a connector between the physical world and the web. People see a QR code, scan it, and are suddenly engaged in your message (when you do it right.) There are plenty of creative ideas for how businesses, non-profits and municipalities can use QR codes […]