The Sales Edit: 5 Tips to Produce MORE in 2021 and Beyond
First, there was the magic of tidying up with Marie Kondo. Then there was Norwegian Hygge. Now, we have The Home Edit. According to their website, “THE HOME EDIT organizes every space in the home, from bedrooms and kitchens to closets and pantries. Every project receives meticulous attention to detail, carefully considered systems, and our […]
The Rewards of Collecting Community ‘Vig’
If you have watched as many movies and TV series as I have since March of last year, ‘vig’ may be a term you are familiar with. Vig … is slang for vigorish. Vig is the juice, the squeeze, the charge that a businessperson gets for helping broker a transaction or attached as interest on […]
Say YES to Customer Lists from Colleagues Who Are Closing Their Doors
When the magazine I ran for 22 years closed its doors, the owners offered me all the business data and customer lists for free. They were not going to do anything with it, and everything would be purged by the end of the tax year. So I said yes. Saying yes not only gave me […]
Remote Control: Cybersecurity and Working From Home
We’re all getting used to the ways in which COVID has changed our working lives. Dealing with restless children, tolerating loud roommates, Zoom fatigue, spouse fatigue, eating the same lunch again fatigue – the list goes on. These challenges are painfully present, but cybersecurity vulnerabilities, while closer to the bottom of your day-to-day worry list, […]
The Sales Overwhelm and How Ted Lasso Helped Me Solve It
If you are tired of hearing me take some liberal leaps and tie TV shows, Broadway musicals, and movies into lessons about sales and printing, perhaps you had better give this blog post a pass. Because I am about to regale you with my obsession with TED LASSO. I seriously was blown away by this […]
Print Samples: Menus Make a Difference!
One of the early segments of PrintSampleTV featured an important marriage of content and paper embodied in a restaurant menus. Full disclosure! Our family owns three restaurants and because we are also in the print industry, we wanted to balance our needs with what might be new and interesting. When we create the segment called […]
2021 CMYK MANIFESTO: REFLECT, RELEASE, RECOVER and REBOUND
Greetings Citizens of the Printerverse and welcome to a New Year! It is a new year, right? The calendar has changed but, in many ways, it feels like 2020 is still lingering. This annual post has traditionally focused on what is in front of us, but honestly, there is still a lot of uncertainty to […]
My 2021 Resolution: To Help More Printers Get More Customers!
My name is David Murphy and I love to help printers bring value to new customers. In fact, it’s been my passion for over three decades (and I’m still young!) When I was in high school in the ‘80s, my friends worked in restaurants and mall stores. Those jobs were just not for me. So […]
It Takes Two: Digital Twins in Print and Beyond
Happy New Year, Printerverse! Certainly here in the UK we still find ourselves at home, living our lives through screens. I’m sure all of us have friends, family, and colleagues that we haven’t seen from below the shoulders for the best part of a year, if not longer. We have become accustomed to our digital […]
Hybrid Marketing Teams Are Here and They’re Hot
Marketing departments in printing businesses are being disrupted. Today’s employees have been adjusting and adapting on the fly. Many have been deployed elsewhere during the pandemic. Most marketing people I talk to are carrying multiple roles within the company. They’re covering for other employees who need flexible time off, or they’re pivoting to address urgent […]
Jumping on the 2021 “Word” of the Year Bandwagon
What’s your “word”? You can’t spend five minutes on social media in January without having ten of your friends, especially those in direct sales, ask you what your WORD of 2021 is going to be. My WORD? Yes, your word. Your word of focus. The word that will make all the difference. The word that […]
2020: The Pandemic, the Pivots and the Perseverance of Print
I am counting the days to 2021 as if it were my release date from prison. I’m keeping my head down, not rocking any boats, just trying to make it through the next few weeks without being sent to the hole or getting shivved. This year has truly been unprecedented and although that word has […]