What Makes Paper Digital?
I’ve been asked about the outlook for digital papers. I’ve also read about the outlook for digital papers. One question always emerges: What do you mean by digital papers? And of course, that begs the question: What do you mean by digital? When I think of digital print, I think of print on a production […]
Direct Mail and e-Mail Working Together
A sustained marketing message is the key to any good campaign’s success. Across the board, studies show that response rates increase when combining e-mail and direct mail marketing efforts. DM News has a good article out citing 5 key elements to consider when planning your next integrated marketing campaign. 1. Branding Start with the offer […]
Free PaperSpecs Webinar July 22, 2010 2:00 p.m. Eastern (11:00 a.m. Pacific)– “Packaging: Tying It All Together”
In this free Webinar, PaperSpecs and Neenah Paper will show designers why packaging is an essential design tool in developing a successful brand today. What is the one vehicle that brings the objectives of branding, protection, organization, theft deterrence, display, marketing, prestige, experience and authenticity together in the ultimate design challenge? Packaging! Successful packaging seamlessly […]
The Paper Life Cycle Project
The Paper Life Cycle project is a multi-stakeholder initiative that provides key environmental information about the sourcing, production, use and end of life of paper so that buyers of paper and fiber-based products can make better-informed, more sustainable purchasing decisions. This online resource promotes greater understanding of the key issues throughout the paper supply chain, […]
Océ Phantom Code pushes publishing to new horizons
This invisible ink technology provides added value to printed publications where information required to track and trace items with orders is greatly enhanced and where information cannot normally be viewed on a book cover
Understanding the New FSC Labels
The June PaperSpecs Webinar “Understanding the New FSC Labels” could have been called “Everything You Wanted to Know about the New FSC Labels But Were Afraid to Ask” except that attendees weren’t afraid to ask anything! Guest speaker Monika Patel, FSC Canada’s program officer served up answers to your biggest concerns about the new labeling […]
Finch Inkjet Pi
Specifically designed to meet the demanding needs of high-speed pigment-based inkjet applications. Finch Inkjet Pi is engineered to provide consistent print quality on a variety of commercial, continuous and drop-on-demand inkjet print engines. Finch Inkjet Pi secures the pigment to the paper surface while allowing the ink vehicle to penetrate for excellent drying performance and […]
Tips for Testing: What Paper is Right for Your Catalog?
When the going gets tough, catalogers often look at changing their paper to cut costs. According to the recent MCM Outlook 2010 survey on Catalogs, 39.2% of respondents said they had decreased their paper stock/weight in the past 12 months. Indeed, moving to a lighter weight of paper can save money, says Dan Walsh, vice […]
Paper vs. Computer Screen? Paper bags it!
Paper vs. computer screen – The Boston Globe. Do we read differently on the computer screen from how we read on the printed page? It’s an interesting question. Before hearing from the experts, let’s review what we think we know. Even the best computer screens are harder on the eyes than the paper page is. […]
Which Certification Scheme Will Win in the Boreal Agreement?
The ink is hardly dry on the Canadian Boreal Forest Agreement CBFA, and already proponents of the various certification factions are claiming victory for their favored schemes. All the hoopla whirls around a covenant in the CBFA that the parties industry and ENGOs will join together to develop ecosystem-based management guidelines for more than 72 million hectares […]
College of Print and Paper
Green Forest University “College of Print & Paper” is offering its first workshop in partnership with Pacific Printing and Imaging Association PPI that will focus on sustainability and green printing. This is a valuable opportunity to learn about sustainable printing, environmentally friendly paper choices and how to make the right decisions and avoid hidden landmines. […]
Super-cool: Think Finishing at the Beginning
This weeks’ super-cool fold can add a lot of interest to a simple mailer. Take a look! via The Digital Nirvana » Blog Archive » Super-cool: Think Finishing at the Beginning.
