by Deborah Corn | Customer Communication, Featured, Operations, Print Buying, Print Sales, Print Services, Sales
Printers say the craziest things. While that isn’t the name of a new Podcast From The Printerverse series, it might as well be. I have heard some doozies as of late and they are worth sharing for two reasons. The first so I am not alone in the horror, and the second...
by Kelly Mallozzi | Marketing, Print Sales, Sales
Most people who have been in sales for even a few short years have heard about The SALES FUNNEL. You might have first encountered a sales funnel the first time you were introduced to a CRM like Salesforce, where the opportunity manager helped you see how big your...
by David Murphy | Marketing, Operations, Print Sales, Print Services, Sales
No. The answer is no, they don’t. Some of your employees are non-customer-facing so MAYBE it’s not necessary for them to learn your company’s pitch. Or MAYBE it is. What about your customer-facing employees? Your sales, customer service, and marketing staff? Do they...
by Pat McGrew | #PrintSampleTV, Direct Mail, Marketing, Print Sales, Print Services, Sales
Postcards are the lingua franca of communication. Even in today’s Instagram world, people send postcards when they travel. Businesses use them to find new customers and stay visible with current clients. Retailers use them to make offers and politicians use them to...
by Sandy Hubbard | Print Media, Print Sales, Sales
Assumptions about pricing can kill your business. Recently I talked to a printer who sold half his business. The unprofitable half. “What led you to this point?” I asked. Ten years, he said, of making pricing assumptions without backing them up with facts. Ten years!...
by Pat McGrew | #PrintSampleTV, Customer Communication, Marketing, Packaging, Print Sales, Print Services
When was the last time you played with a deck of cards? Real cards, not the online solitaire version? Over the last couple of years, I’ve found myself with decks of cards in my hands – real ones – that aren’t the traditional hearts, diamonds, spades, and clubs, but...
by Kelly Mallozzi | Print Sales, Print Services, Sales
This summer was supposed to be my summer of trying new things. I have been talking to a lot of my clients in sales and marketing in print organizations across America. I tell them that to move forward they must change their thinking, be bold, be adventurous, and try...
by Deborah Corn | #PrintSales, Buyers, Customer Communication, Featured, Marketing, Print Buying, Print Sales, Print Services, Sales
If you read my posts with any frequency or listen to the Print Buying UK v. USA Podcast co-hosted by me and Matthew Parker, you probably know I focus on helping printers create long-term relationships with print customers. I benefited from long-term relationships with...
by Tod Cordill | Customer Communication, Digital Marketing, Marketing, Print Sales, Print Services
The other day a client forwarded me an email that was written by the president of a commercial printing company who asked: Does anyone have suggestions for marketing specifically designed for lead generation? I’ve done plenty of work with this client over the years...
by David Murphy | #seo4printers, Digital Marketing, Marketing, Operations, Print Sales, Sales
What do you think is the highest-priority marketing objective of print businesses today? To drive sales revenue or drive lead generation? Recent research shows that lead gen is #1. This was surprising to me at first because you can’t pay the bills with leads....
by Tod Cordill | Customer Communication, Marketing, Print Sales, Sales
I remember the first time I read about the marketing funnel and how prospects go through an awareness, consideration, and decision process on their way to becoming a customer. It made so much sense. The other elegant thing about the funnel is it is large on top and...
by David Murphy | Digital Marketing, Marketing, Print Sales, Sales, Social Media
LinkedIn advertising is an expensive form of B2B digital advertising. It’s also one of the most cost-efficient. Wait, how can it be both? The answer arises by looking beyond the cost of placing an ad and the potential ROI. LinkedIn ads aren’t for every print...
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