by Deborah Corn | Customer Communication, Education, Employment, Future of Print, Marketing, Operations, Print Sales, Print Services, Printerverse
Greetings Citizens of the Printerverse and welcome to a New Year! This annual post has traditionally focused on what is in front of us. While there is still some uncertainty when it comes to planning meetings and events and when/if there will be a return to offices,...
by David Murphy | Customer Communication, Marketing, Operations, Print Sales, Print Services, Sales
This blog is part 3 of a 3-part series: Maximize New Opportunities Through Current Customers. Catch-up here: Part 1 – Is Your Print Business Maximizing the Value of Your Customers?, Part 2 – How A Customer Reference Program Can Help You Sell More Print...
by Camille Corr Chism | Packaging, Print Sales, Print Services, Sales, Trends
Fast-food packaging is near and dear to my heart since my first job. I joined the packaging team of a fast-food chain packaging supplier after college and learned so many things about what was referred to as environmentally friendly at that time. Since then, it has...
by Deborah Corn | Customer Communication, Featured, Marketing, Operations, Print Media Centr, Print Sales, Print Services, Project Peacock, Sales, Slider
This year has, in many ways been one giant blur. It was January, yada-yada-yada, and here is my year-end wrap-up post. What did I do? What did I accomplish? What did I learn? I took a look back at 2021… Project Peacock morphed into a resource and education...
by David Murphy | Customer Communication, Digital Marketing, Marketing, Print Sales, Print Services, Sales, Slider
This blog is part 2 of a 3-part series: Maximize New Opportunities Through Current Customers How many print buying prospects have you quoted that say they want to “think about it.” Maybe they do, maybe they don’t, but delayed buying behavior like this often occurs...
by Kelly Mallozzi | Customer Communication, Operations, Print Sales, Sales, Slider
As I reflect on 2021, I almost feel a little guilty about stating publicly what a great year it was for me. I was busy. I won new clients. I traveled. I spoke. In public. And I know from dozens of print companies that I work with that many feel that it was an...
by Pat McGrew | #PrintSampleTV, Marketing, Operations, Print Production, Print Sales, Print Services, Sales, Slider
A few weeks ago, we had a chance to create a bucket of new episodes of Print Sample TV! We have some cool things coming, including a look at some new options for enhancing print with foil, new inkjet technologies, and some great ideas for how to create your own print...
by Deborah Corn | Customer Communication, Featured, Operations, Print Buying, Print Sales, Sales
I have had vast conversations with big-budget buyers and print buyers buying on a budget over the last two years. I have spoken to designers, marketers, and decision-makers on all levels. One thing most have in common – uncertainly regarding their futures, and where...
by Sandy Hubbard | Buyers, Creative, Marketing, Print Media, Print Sales
In the past, my client sent top prospects a glitzy book — a sales-oriented white paper. It was packaged in a royal purple turned-edge leather binder with a branded silver clasp. Bling-a-bling-bling! The white paper (created by a big-name agency) was crammed with...
by Kelly Mallozzi | Customer Communication, Marketing, Print Sales, Sales
Sales Notes from a Campaign Trail Having just run for a seat on my town council, campaigning for two solid months, and having not only won but having received the most votes of anyone in my district, including two popular incumbents, I can tell you that the metaphors...
by Pat McGrew | #PrintSampleTV, Direct Mail, Marketing, Print Sales
The folks at the Envelope Manufacturer’s Association have a mission – envelopes. But it is more than that! They share ideas, compare notes on things like keeping staff motivated, finding staff, and finding that all-too-precious commodity – the paper and other...
by Deborah Corn | Featured, Marketing, Operations, Print Sales, Print Services
I recently wrote an article about the return of the theater experience for the Ricoh Business Booster site where I am an active contributor, providing info and intel for developing long-term relationships with print customers and sharing creative ideas for generating...
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