by David Murphy | Digital Marketing, Digital Media, Email Marketing, Marketing, Print Sales, Print Services
Every printing company needs a marketing strategy, but most don’t have one. Strategically and logically combining print-based marketing and digital marketing is critical to achieving efficiency (minimal waste) and effectiveness (maximum ROI). Whether you believe your...
by Sandy Hubbard | Customer Communication, Finance, Marketing, Operations, Print Sales, Sales
When printing businesses see their sales drop, there are gaping organizational issues that can be the root cause. The printing company itself may be the one at fault, and that’s the core reason the sales team struggles to do its best work. We’ve talked...
by Deborah Corn | Buyers, Creative, Customer Communication, Design, Featured, Marketing, Operations, Print Buying, Print Sales, Print Services, Sales
In the world of printing and design, collaboration is key. From business cards to banners, brochures to billboards, the collaboration between printers and designers each bringing their unique skill sets to the table is a crucial element in producing high-quality print...
by Sandy Hubbard | Print Media, Print Sales, Sales
In my work consulting with sales and marketing teams in printing companies, I hear a common refrain from the marketing side: “Sales reps want more print sales from leads, but they’re not converting the ones they have.” Sales managers agree that “lead burning,” as I...
by David Murphy | Digital Marketing, Digital Media, Email Marketing, Marketing, Print Sales, Print Services
Search Engine Optimization (SEO) feels so good. Why? Because a search-optimized print website can help you meet strangers: qualified print buyers you have never heard of and who possibly have never heard of your printing business. They are ‘qualified’ because they...
by Deborah Corn | Customer Communication, Featured, Marketing, Operations, Print Sales, Print Services, Sales, Tips, Trends
Authenticity for brand, personal, and print business messaging has become more important than ever. Whether it’s in advertising, social media, or everyday conversation, people want to feel that the messages they receive are genuine and truthful. Last week was...
by Sandy Hubbard | Marketing, Print Sales, Print Services
When creating a new marketing campaign for your printing company, it’s good — no, it’s imperative — to do the first things first. Successful marketing teams look at the big picture, outline the program, create a plan that everyone understands, and –...
by David Murphy | Digital Marketing, Digital Media, Email Marketing, Marketing, Print Sales, Print Services
Print shop owner #1: “Lead generation is hard, expensive, time-consuming, and frustrating.” Print shop owner #2: “We are getting great ROI on our marketing, our customer base is growing, and we get new leads all the time.” Both these printers are doing the same...
by Deborah Corn | Buyers, Creative, Customer Communication, drupa, Education, Events, Featured, Marketing, Operations, Print Production, Print Sales, Print Services, Sales, Tips, Trends
Do you see print everywhere? Do you count down the days until the new printing press or finishing equipment arrives at your print shop? Do you know what Pantone color the sky is? Do you make vacation plans around printing industry events or incorporate them? Do you...
by Deborah Corn | Digital Print, Events, Inkjet, Print Production, Print Sales, Print Services, Software and Systems, Trade Shows, Video, Workflow
This international print industry event showcases innovations and further developments in high-speed digital print and finishing HUNKELER INNOVATION DAYS FEBRUARY 27 – MARCH 2, 2023 • LUCERNE, SWITZERLAND Learn more here HUNKELER LONG AND PROSPER! Deborah Corn...
by Deborah Corn | Customer Communication, Digital Media, Featured, Future of Print, Marketing, Print Media, Print Sales, Print Services, Sales, Tips, Trends
Greetings Citizens of the Printerverse and welcome to a New Year! For the first time in 3 years, it feels like an actual NEW year and not a continuation of what I refer to as the uni-year. The uni-year covers anything that happened between March 2020 and December 31,...
by Sandy Hubbard | Customer Communication, Marketing, Print Sales, Print Services
What does it take to succeed at marketing in today’s printing business? I’ll tell you what it doesn’t take. Buying into the hustle-bro marketing mythology. What is hustle-bro mythology? If you watch YouTube, you see snippets of pre-roll advertising that feature...
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