by Deborah Corn | #PrintSales, #ProjectPeacock, Buyers, Customer Communication, Direct Mail, Featured, Marketing, Print Buying, Print Media, Print Sales, Print Services, Project Peacock, Tips
Even with Americans being vaccinated at an astonishing pace, we are not out of the woods regarding businesses reopening and people returning to offices. As a matter of fact, some companies are choosing to give up the brick and mortar and panoramic views from office...
by Sandy Hubbard | Marketing, Print Sales, Sales, Tips
No matter what’s going on in the economy, there’s money to be made for printers who can get in the door with real estate brokers. To sell deeply and profitably, you must develop relationships and earn a seat at the project planning table. You’ll want to work with the...
by Pat McGrew | #PrintSampleTV, Events, Marketing, Print Sales, Print Services
The title on this one spotlights FujiXerox, which is now Fujifilm Business Innovations, but the story still resonates. A while back the team held a partner event that needed a way to get attendees to visit the sponsor tables. The event planners built a plan that...
by Deborah Corn | Buyers, Customer Communication, Featured, Marketing, Print Buying, Print Sales, Print Services, Printers, Project Peacock, Sales
As your Intergalactic Ambassador to The Printerverse my vantage point is unique. I am a connection point and information hub for more than 200,000 global industry members across all my communication channels. I am also on the receiving end of a myriad of daily...
by Tod Cordill | Marketing, Print Sales
I wasn’t going to do it. I wasn’t going to write about lessons learned a year into our shared COVID-19 experience. But the more I thought about it, the more I realized that the pandemic is a continuation of the constant change we experience. Technology...
by Kelly Mallozzi | Customer Communication, Marketing, Print Sales, Print Services, Sales
Can you think of a time when you were so surprised that you literally fell off your chair, or spit out your coffee, or (insert terrible cliché about being shocked here)? Well, it turns out that being surprised can often leave a big impression. In fact, those moments...
by Pat McGrew | #PrintSampleTV, Augmented Reality, Digital Media, Marketing, Packaging, Print Sales, Print Services
When you have really great Australian wine to bring to market you face some challenges. Australian vineyards produce a pantheon of fabulous wines. To get noticed in the market you need a great story, and that is where the combination of great wine, an Augmented...
by David Murphy | Customer Communication, Digital Marketing, Digital Media, Marketing, Print Sales, Sales
Google “what is content marketing” and you’ll get bewildered by a dozen definitions. Some say that content marketing is really anything you publish on your website, blog, or social media. Nope: too broad. Here’s my definition: Good content marketing...
by Deborah Corn | Customer Communication, Featured, Marketing, Operations, Print Sales, Print Services, Sales
If you have watched as many movies and TV series as I have since March of last year, ‘vig’ may be a term you are familiar with. Vig … is slang for vigorish. Vig is the juice, the squeeze, the charge that a businessperson gets for helping broker a transaction or...
by Sandy Hubbard | Customer Communication, Data, Marketing, Operations, Print Sales, Print Services, Sales
When the magazine I ran for 22 years closed its doors, the owners offered me all the business data and customer lists for free. They were not going to do anything with it, and everything would be purged by the end of the tax year. So I said yes. Saying yes not only...
by Kelly Mallozzi | #PrintSales, Operations, Print Sales, Print Services, Sales, Training
If you are tired of hearing me take some liberal leaps and tie TV shows, Broadway musicals, and movies into lessons about sales and printing, perhaps you had better give this blog post a pass. Because I am about to regale you with my obsession with TED LASSO. I...
by Pat McGrew | #PrintSampleTV, Marketing, Operations, Paper, Print Sales, Print Services
One of the early segments of PrintSampleTV featured an important marriage of content and paper embodied in a restaurant menu. Full disclosure! Our family owns three restaurants and because we are also in the print industry, we wanted to balance our needs with what...
Page 1 of 1812...Next»Last »
PMC Podcasts!
