by Deborah Corn | Digital Marketing, Direct Mail, Future of Print, Marketing, Mobile Shopping, Print Sales, Print Services, Sales, Video
For as long as I can remember, the day after Thanksgiving in the U.S. has been the Olympics of retail shopping in malls and stores. When the clock strikes 5 am (or some ungodly hour before dawn) thousands of in-store shoppers go gang-busters for doorbuster deals on...
by Tod Cordill | Digital Marketing, Marketing, Print & Digital, Print Sales, Tips
COVID-19 has brought us the future of digital marketing even faster than the rapid pace we were experiencing. These changes are not something we can wait out until things return to business-as-usual. This month I’ve looked at current trends and how a commercial...
by Sandy Hubbard | Marketing, Print Sales, Print Services, Sales
“If you want me to use print for marketing, make it the kind of print that makes me some money.” My client told me he was leaving money on the table with every purchase. The will-call counter for his specialty parts business was so busy he had no time to...
by Deborah Corn | #ElevatePrint, Diversity & Inclusion, Elevate Print, Events, Featured, Future of Print, Marketing, Print Media, Print Sales, Print Services, Printers, Printerverse, Sales, Trends
August 11, The Printerverse – It’s time for print to raise its game. Elevate Print, a free online event from Print Media Centr and technology partner INKISH with support from 15 industry organizations will be helping the industry do just that from August 25 – 27, 10AM...
by Tod Cordill | Digital Media, Digital Print, Direct Mail, Marketing, Print & Digital, Print Sales
Back in the 1980s, I met my future and current wife who grew up in the family print business. I loved walking around the shop and seeing, and sometimes feeling (I couldn’t help myself!), all the cool jobs flowing through the printing and bindery processes. But I was a...
by Sandy Hubbard | Print Sales, Sales, Training
Just for fun, I get together with copywriters, speechwriters, ghostwriters and all kinds of cool writer types. We practice persuasive writing as a group. We use games, prompts and timed sessions to keep ourselves “fit.” Quick and confident writing. Sounds good,...
by Kelly Mallozzi | #PrintSales, Operations, Print Sales, Print Services, Sales, Training
For the last two months, I have been doing a riff on the fact that many of us are living on ZOOM calls these days. After three months I can tell you that I myself am all Zoomed out, and yet I keep on showing up for them, because not only I am I committed to those who...
by Tod Cordill | Direct Mail, Marketing, Print Sales, Print Services, Sales
A client had Thai food (my favorite!) dinner delivered to my home last Friday as a surprise thank you gift. (Yeah, I know. I’m lucky. We all could use customers like that.) The food was delivered in a plain brown paper bag with “Uber Eats” scribbled...
by Sandy Hubbard | Marketing, Print & Digital, Print Sales, Sales
In times of uncertainty, look for toe holds where you can wiggle into new verticals or open doors in your market. Small openings can lead to big opportunities. Toe holds are especially important when your competitors are distracted and not paying attention. Stick...
![[VIDEO] #PrinterChatPodcast LIVE! An Industry Panel Discussion](https://i0.wp.com/printmediacentr.com/wp-content/uploads/2020/02/PrinterChat_Podcast-01.png?resize=700%2C470&ssl=1)
by Deborah Corn | #PMCpodcasts, #PrinterChatPodcast, Digital Print, Operations, Packaging, Podcast, Print Sales, Print Services, Sales, Trade Shows, Video
Co-hosts Will Crabtree, Jamie McLennan and Deborah Corn welcome Larry Vaughn, Warren Werbitt and Robert Godwin for a special edition #PrinterChatPodcast panel discussion on the current state of the print industry, the impact of Corona on their businesses, extending...
by Deborah Corn | Digital Media, Direct Mail, Education, Marketing, Mobile Media, Print Media, Print Sales, Print Services, Training
Take a deeper dive into Informed Delivery and other direct mail enhancing opportunities that are available, and profitable! Topics covered: • How Informed Delivery works (the nuts and bolts) • Successful actions when launching direct mail with Informed Delivery •...
by Deborah Corn | Featured, Marketing, Operations, Print Media, Print Sales, Print Services, Printers
Greetings Citizens of The Printerverse and I truly hope all is well in your neck of the galactic woods. I have been making good use of my “stay-at-home” time by gathering market intel and translating it into opportunities for printers to generate some new business....
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