Calling all Print-Archists: Take a REAL STAND Against Toshiba’s No-Print Day!
UPDATE: PLEASE NOTE AS OF 6/20/2012 TOSHIBA HAS PULLED THIS CAMPAIGN – PARTLY BECAUSE OF POSTS LIKE THIS AND READERS LIKE YOU! Feel free to read it of course and THANK YOU FOR YOUR SUPPORT OF PAPER & PRINT! Toshiba’s self declared “National No-Print Day” is a marketing scam. It’s an environmental bait and switch […]
App Has Beer Fans Seeing Gnomes with Augmented Reality Coasters
Oops – a little late on this one since Gnome week was June 6-9th. Still cute – unless it’s 3am and the Gnomes start looking a little too good, leading to the World’s Smallest Walk of Shame! A small Belgian beer brand is hoping little creatures help it make a big splash across the U.S. […]
Ad Agency Rethinks Coffee Cup Sleeves As Newspapers
This campaign will be added to my list of things I wish I came up with. The brilliance here is that the initial audience is already there – coffee drinkers. They don’t have to first create coffee drinkers/customers/fans etc. The campaign only enhances the experience of having your coffee, which you are already having! This […]
Mobile Control of Duplo Machines? Yep, There's an APP for That
Im catching up a bit on posts since PMC had hack aftermath over the last week+, and this is one I saved to share. I read yesterday that this machine will be at Graph Expo! That is cool to see it in action, but not being a Printer or a Finisher, seems weird to me […]
Popular Science Enlists Augmented Reality To Bridge Printed Page, Digital World
It’s awesome that the publishing industry is adopting AR as another link between print and digital, and Im grateful they are being open minded. But I have to say, it’s just the beginning with the next step being Intelligent Print Recognition. There are many differences, and some similarities, but ultimately iPR(tm) provides a relationship with […]
1/1 Interview with Ken Blakeslee on Augmented Reality, the AR Summit, and Killing Mobile Phones!
There are many awesome aspects of being a media sponsor for an event, but access to people I wouldn’t normally have access to, does top my list. Enter Ken Blakeslee, one of Europe’s leading experts on Mobile Services and Applications, and Chairman of the Augmented Reality Summit, an all day conference on all things AR, June […]
Penguin Books and Zappar Bring Augmented Reality to Print
Dear Mobile Industry, As a member of the Print Industry I would like you to consider the following before declaring some sort of victory in the form of an editorial end-zone dance when the game has only just begun. First of all, Print isn’t attempting to compete with you, or technology. We are part of […]
Infographic: E-Books in America
I rarely consider myself a traditionalist, but when it comes to books I do prefer mine the old fashion way, or so I thought. Im not questioning the ink on paper part, Im questioning my thought that my preference is old fashioned – aka out of date, not cool etc. Have I been e-brainwashed to […]
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 13
Our amazing reporter leaves us with some thoughts and take-ways from drupa 2012…
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 12
Happy People Cars Starter Kit – We envisioned a Variable Data Print solution that starts a customer on the road to TransPromo, incorporates real Direct Mail marketing, and spans inkjet and Indigo. I think we did it… here’s how!
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 11
Does your dm have a fan base? Do people post pictures on the web holding your direct mail piece? Customers of Zeb do!
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 10
The Shopping edition! Pat says… “It isn’t all presses and finishing. There is a lot of software, a t-shirt or too, and a really cool color tool!” Ive actually played around with one of these before and Pat is right, it comes in very handy! Also love the drupa APP – thanks for sharing that […]
