2012 SGIA Expo Registration is Open!
I will be attending as a media sponsor and if all goes as planned also a session speaker! There are so many reasons to attend SGIA EXPO, and this year they have added some great new features to add to the list. Check out my videos from SGIA 2011 (including a few that show a […]
IKEA Reveals A Digital Camera Made Of Cardboard
This is pretty cool! By Yi Chen At the recent Fuorisalone event, a design expo held in Milan, IKEA gave out branded cameras in its press kit to media attendees. The simplistic cardboard camera has built-in memory that can store up to 40 digital photos. It’s powered by two AA-sized batteries and has a pull-out […]
College Creates Augmented Reality APP To Enhance Campus Experience
The concept is cool, but after I downloaded the APP and scanned the picture, I was not thrilled. This was my experience: First, the app is 13mbs so took what seemed forever to download and install. After I got it loaded and launched, it took a bit of time before the “content” showed up. The […]
Zoo Records "Hidden Sound" QR Code Campaign
This QR campaign has all the makings of a Hollywood movie: The Pitch: “Be Cool” meets “Cadillac Records” The Plot: Indy label overcomes all obstacles to create success for itself and its artists. Zoo Records “Hidden Sound” QR Code Campaign by Xath Cruz The problem about chasing medals is that it is often given to […]
Bold and Justified: A Typography Infographic
via: Creative Market
6 Ways to Integrate Print with Your Social Media Marketing
Hopefully, this isn’t a new subject for you, and whatever you call it – cross media, multichannel or cross channel marketing – you already have some strategy in place and are executing. If not, well, this is some great info on how to get on board and QUICKLY! 6 Ways to Integrate Print with Your […]
The 6 Pillars of Social Commerce
Brain Solis rocks. In this post he tackles the 6 Pillars of Social commerce which he states are: 1: Social Proof – follow the crowd, 2: Authority – the guiding light, 3: Scarcity- less is more, 4: Liking – builds bonds and trust, 5: Consistency, 6: Reciprocity – pay it forward. The 6 Pillars of Social Commerce: Understanding the psychology of […]
Philadelphia Newspaper Adds Augmented Reality via iPad App
The author makes a great point in reference to marketing technology: there is a time and place for everything. Like with QR codes on highway billboards and other poor executions that also added little or no value to the audience, is it of any value to use an iPAD to enhance newspaper content when you […]
Your Touchscreen Can “Read” This Ink
Another technology to bridge print to digital. This one relies on Printers to embed an “invisible electronic code” during the printing process. So many new techs emerging now claiming to replace QR codes, but the market (or the consumers) are going to have to drive what ultimately wins out. I can’t imagine seeing an ad […]
NFC Technology is the New QR Code
When the NFC buzz started a few years back, I was all excited since like many I was having bad experiences with QR codes and was hoping something “better” would come along. When this tech did, it was limited in use for mobile payments, but some very smart marketing people jumped on it and saw possibilities […]
Volkswagen Proves a QR Campaign Can Work
This has all the makings of great guerrilla marketing – a new product, a mystery, and organic buzz from “the people” and the press wanting to be the first to solve it AND pass it along… Who Says QR Codes Don’t Work? Volkswagen Proves Otherwise! by: Barry Cunningham To assist with the unveiling of their […]
Lexus Brings FIRST NFC-Enabled Print Ad to Wired Magazine
Setting aside everyone doesn’t have an NFC-enabled smart phone, this is still cool and a nice introduction to the technology via PRINT of course. I totally don’t get how there is a chip in the ad (since when NFC first was stirring around magazines/newspapers were on the no-NFC list) but YAY that they are back […]