PMC’s Vendor Spotlight: 1/1 Interview with Mike Peluso, VP Shawmut
Back before we changed our calendars I put out a call for Printers who were family owned and also adding Marketing Technology Services to their capabilities. The PSP/MSP conversation is often had, but rarely do I see anything but the conversation, so I was thrilled that Shawmut responded and was willing to share their journey […]
Postology Report: There Will Be a Postage Incentive Promotion This Summer
If you plan on incorporating or submitting materials with QR codes during this promotion, take HEED – the USPS is now QR Big Brother, and I for one am thrilled! The news is in – the USPS has announced a summer postage incentive program: via Postology Report – February 2012 – Postology Hot Topics: There Will […]
Code Jacked! Pokemon Card Links to Adult Site via QR
Seems weird to me just ONE card would be QR code-jacked, so I will be on the look out for any follow up or additional reports about Pokemon Gone Wild scenarios…if you find any please pass them along! source: KPTV in Portland, Oregon
Geo-targeting apps may find themselves in 2012
Print take notice! WHERE your audience sees you is moving up this list in regard to value added, location based offers and content via mobile! I wonder if there is ALREADY and APP for that? Hmmm…. oh yes, now I remember DOCUMOBI! Created FOR Print by Print People. Read this article on why location matters […]
Peapod, P&G tap mobile to simplify grocery shopping for commuters
Last year, the QR grocery store in the subway in Seoul, Korea created quite a bit of buzz not only for the great idea, but for a creative and practical way to apply QR based shopping into our lives. About a month later, posts started popping up that the QR grocery store was in fact […]
Between Page And Screen: Poetry Book Uses Augmented Reality
This is certainly an interesting twist. I have to admit even though I am a fan of most anything that is cross media and starts from print, this one puzzles me a bit. Besides that fact that you can’t read the poems unless you are sitting at a computer, augmented reality is most often associated […]
What can printed magazines do that e-versions can't?
The mystery of who is Mr. D. Eadward Tree is not the subject of this post, though I am tempted at times to offer up a reward for that piece of information. I wouldn’t expose him, Im just one of those people who wants what I can’t have! What isn’t a mystery however is Mr. […]
Experience an Augmented Reality Valentine's Day with Starbucks
by Heather Taylor Yesterday Starbucks launched their new Valentine’s augmented reality (AR) cups. It’s quite a clever way to get customers to not only drink their morning coffee but to buy one for a loved one. All you need to do is download the app from Starbucks and you can “experience your valentine” as the […]
The PODi AppForum is back in the UK after a 7-year gap
Leading international organisation for digital printing announces one-day conference in London on March 29 Customer case studies will take centre-stage at the PODi European AppForum which takes place in London on March 29. The last time PODi ran a major event in the UK was 2005. PODi returns to the London College of Communication for […]
General Mills spoons up digital fun on cereal boxes
Some of the most read print materials in the world are cereal boxes according to Mark Addicks, CMO for General Mills. In a move to modernize the experience, they are adding digital triggers to their packaging to bring customers to “fun” content via mobile. I have to assume many kids dont have mobile phones, but […]
Sorry iBooks, paper books still win on specs
Sorry PMC readers! Im a bit behind on postings after going to PODi’s AppForum last week (which was awesome btw) and speaking at the Paper Distribution Council’s conference the week before that (awesome as well!). Luckily, Chris Harrold, VP Business Development Digital Papers at Mohawk (mohawkmakeready) sent me this article to share with all of […]
3D Printing Brings New Angle To Animation
By Meaghan Murphy Sony Pictures upcoming “The Pirates! Band of Misfits” still uses molding clay and traditional stop-motion animation to bring its wide-eyed characters to life, but creator Aardman Animations happily embraced a strange new technology to make those figures speak: 3D printers. A 3D printer is much like an ordinary one, but it works in […]
