Are You Augmenting Your Reality?
Hi! I’m Chloe! I know we are about to start show season and I should be jumping up and down about GraphExpo, labelExpo and the other cool shows, but I’m buried in an Augmented Reality project that is going sideways. Let me share what I’ve learned! I started out, as many of us did, adding […]
Where The Heck Was PRINT??
Last night was excruciating. A local business group held its annual celebration to honor its members. Although the tables were set for 50, only 14 people — including the band — showed up. I stayed til the bitter, depressing end because the band was playing so earnestly for the dribble of a crowd. WHAT HAPPENED?? This […]
Decoder Ring: 3 Methods To Promote Your Electronic And Print Communications
Today’s decoder ring topic jumps off from last month where I talked about making your website work for you. In that article I eluded to the fact that websites are the first conquest when trying to bring your message to market. However, that is just one of many ways you can do it in the […]
Print Media Centr Announces Line Up Of FREE Expert Panel Presentations And Special Events At Graph Expo 2015
Print Media Centr (PMC) announces a robust line up of expert panel presentations and special events that will take place in The Printerverse™ (booth 3867) at GRAPH EXPO 15, and co-located CPP EXPO, coming September 13-16 to Chicago’s McCormick Place. The Printerverse is a highly interactive 2,500 square foot show floor feature providing “Printspiration, Information […]
How Fast-Growing Printers Capitalize On Success
Integrate print, email and blogging for quick marketing results By Sandy Hubbard When considering an integrated marketing campaign, fast-growing print company owners want to know what already works. “What are the top 3 things we should be doing?” they ask me. They don’t want 100 things. Even if they are leaders in their own areas, fast-growing printing […]
AR: Closing The Gap Between Virtual And Reality
by Jennifer Grace For those readers who are not familiar with Augmented Reality (AR), I would like to explain. Augmented Reality is an integrated technology that superimposes a digital image (for example, a video) on the observer’s real world view. This is accomplished with the use of a lens (such as a cell phone camera), […]
3D Printing Goes Viral With Sci-Fi Inspired Process
Revolutionary 3D process turns conventional 3D printing upside down by Ben Rutter Are you ready to see the flyest step forward in 3D printing this year and quite possibly for a while to come? I hope you shouted a resounding “YES” at your computer, because I want you to be ahead of the pack when […]
Sprinkle Some Marketing Automation Into Your Email-To-Print Campaigns
There’s a synergy between email and print. Email opens the door. Print clinches the deal. When you add marketing automation to the mix, you amplify your results even more. As a printer, you can use the same automation tools that email marketers do. You can use automation to guide a prospect through a series of […]
Meet The New Print Pioneers
I’ve been thinking about how to tell you all about my incredible experience at Jetcomm and Dscoop since I got into the taxi to the airport heading home from D.C. This is one of those things that could go on forever and never truly do these events justice, or the incredible people I met, and […]
How Bad Design And Presentation Kills Good Business
By Roberto Blake “Presentation isn’t everything, it’s the only thing…” If you’ve never heard that quote before, it’s because it belongs to me. Your customers won’t get far enough to know whether your website or product works properly, fits their needs or has a great user experience, if they are immediately turned off by the […]
Open Letter To Marketers From An Old Millennial
Dear Marketers, Before I begin, I want to make a confession. I was born on the early side of Generation Y. Having been born in 1983, you might go so far as to say I am on the cusp. Whatever it may be and ignoring for a moment the fact that my step kids think […]
Personalized 3D Printed Gift Lures New Customers
3D Printing adds Novelty to Email-to-Print Marketing Campaign A business acquaintance just started using 3D printing in his sale prospecting process. I wish I had thought of it! First he collects names and email addresses when he does presentations. He offers a free personalized gift if attendees sign up for his email newsletter. Then he […]