1/1 Interview With Don Carli On Printed Electronics And The Future Of Packaging And Design
The print industry is filled with characters, and Don Carli is certainly one of them! I met him several years ago at GRAPH EXPO and we ended up talking for a while about sustainability. I would estimate that he said something that either blew my mind or freaked me out several times during our initial conversation, and […]
Emerald Packaging Partners Up For Digital Print, Prepress And Profits
Last week a Press Release came through my inbox from HP announcing “Emerald Packaging, Inc. had signed a launch agreement for the HP Indigo 20000 Digital Press, enabling the company to enter new markets and offer its customers the advantages of digital printing.” Ok, cool, nice for them… but not something I would normally write […]
New Print Ad Can Keep Track Of Kids At The Beach With App
When I shared my CMYK Manifesto to Re-Think Print in 2014, this is what I was talking about – x1000! Nivea’s “Protection Ad” created by FCB San Paulo contains a detachable bracelet to put on a child… download an app, synch it to the bracelet and ‘viola beach lo-jack! Parents can decide how far junior can wander […]
Rights, Reuse, Revenue And The Recap from #DAMNY
by Thaddeus Kubis This blog is provided via Print Media Center and Deborah Corn. Deborah set me up with a press pass for the Henry Stewart Event DAM NY May 1-2, 2014 in NYC, and for that I am thankful – and hopefully you will be too. The Print Media Centr community was also able to follow […]
Getting Real With The Perception Of Print On #EarthDay
I have said it many times, but for those of you who may not already know, I am a TV Junkie. Many of my blogs, industry presentations and even #printchat topics have been inspired by something I’ve seen on TV, and such is the case with this one. I was catching up on shows I […]
The Future Of Print Is In The Palm Of Your Hand
I have written a few posts to date regarding my experience at Dscoop and saved this one for the finale since it will recap something incredibly unbelievable, awesomely inspirational and yes, even controversial that has become my big A-HA Moment take-away from the conference. Let’s start here. Dscoop9 was filled with advocacy, education and tools […]
How a Tweet Became a Creative Postcard
By Katherine Tattersfield Greetings fellow print geeks! I’m sure many of you are fed up with Facebook’s constant changes—I know I am. You’ve spent your time and energy building your FB community, only to see your organic reach decline no matter what you do. According to AdAge, roughly 6% of your fans even saw your posts […]
Creating Relationships with Personalized Direct Mail
by Randy Hardy As I’ve noted my recent posts, most marketers try to reach their target audience by using multiple marketing channels to get their message through. And while new channels such as mobile and social media are getting a lot of attention, recent studies show that print continues to play an important role in the […]
Newsweek Is BACK In Print And Positioned As A Luxury Product
This is a great story and it’s all about “re-thinking print“… my 2014 theme for PMC! Let’s recap: 1. Giant publishing family sells Newsweek to media mogul who spends millions trying to revive readership. 2. Mogul gives up and sells to IBT Media, a small digital publishing company. 3. IBT recreates Newsweek to be web-only. […]
[infographic] Responsive Web Design: Hope Or Hype?
Last February I lead a panel titled “Building The Bridge From Print To Digital Through Design” at Graphics of The Americas 2013. The panelists were (with their titles at the time): Jorge Suria President, Hooah Interactive Communications, Penny Stamp Design Manager, Element LLC/Freelance Designer, and Chad Chelius Instructor, Author, Consultant at American Graphics Institute. It didn’t take long before my questions moved to responsive design […]
Are We Our Worst Competition?
Amidst all the chatter about the poor hotel conditions in Sochi, the spring-like weather in Russia where it should be winter, Bob Costas’ terror alert worthy pink eye, and of course – the ring #fail, there is another Olympic story I’ve been tracking: Team USA’s Mach 39 Hi Tech Speed Skating Suits! To give a […]
Case Study: Do Personalized Communications Increase Local Response Rates?
by Randy Hardy In my last post, you learned which aspects are important to consider before starting to use personalized communication in your direct marketing campaigns. You also learned that individualized elements like a PURL or a personalized map help you generate greater attention with your campaigns, which leads to better results and increase your response […]
