Profiting from Selling Overseas Using Mail May Be Easier Than You Think
by Marc Zazeela Are you making money from customers around the world? As an international shipping expert, I see examples all the time of businesses selling their products in the global marketplace using mail and shipping. These international markets are ripe for doing business, and there are lots of ways to reach and engage your […]
The Key To Personalization Marketing Is Knowing Your Goals
Bringing Personalization Into Your Campaigns by Randy Hardy You’ve listened to the experts and realize how important personalization is to your marketing campaigns. You have the technology, and know that with relatively simple data you can add personalization to your campaign. Before you start to use personalization, you need to put some thought into how personalization […]
Mohawk Partners With Print Media Centr For 2014!
It’s no secret I love paper, it’s no secret I love the paper people, and it’s no secret I specifically love the paper people over at Mohawk! We met a few years back at Graph Expo after “meeting” through social media, and since then we have carried on a lovely relationship that has spanned from […]
[Infographic] Latest Graphic Design Facts and Trends for 2014
The good people at iStock asked leading designers around the world for their top trends in 2014. Since we’re almost one month into this dance, I thought this infographic would be a fun refresher for the community. Several of these trends are especially relevant in the printing industry, although I’m not sure about the comparison […]
Meet Jim Raffel, CEO Of ColorMetrix And Renaissance Road Warrior!
As promised in my LinkedIn group, this year I am going to share a lot of information from, and about our community through PrintMediaCentr. There is no better way to kick this off than to introduce you all to Jim Raffel. I met Jim in person at SGIA Expo 11, (here is video proof) and […]
#PrintBig: Printerview With Washington Graphics
Your resident Print Geek has some very special people to introduce to you today. I met the wonderful Washington Graphics team at #PrintChat, the inkiest Twitter chat in social media land (shameless plug: join us on Wednesdays at 1pm Best Coast Time, 4pm East Coast). Their CEO Bob Morgan and Marketing VP Kate Gansneder impressed […]
The Power And Challenges Of Personalized Marketing Communications
by Randy Hardy Are You Talking to Me? Anyone involved in marketing today knows that to get heard by your audience, you need to deliver a personalized message that speaks directly to them. Personalization has been proven to improve response rates and create a greater connection with the recipient. Printed personalized direct mail pieces […]
Take the #ONETHING Creative Challenge!
Trish from the FoldFactory.com said it’s her New Year’s Resolution to get you to be more creative in 2014. I share her sentiment, only my call to CMYK action is on the individual level, not the commercial realm. I’ve been a busy print geek lately; I’ll tell you what’s been occupying so much of my […]
Turn GIF's Into Cards Using Lenticular Printing At Gifpop!
Starting last year there was an explosion of creating and sharing animated GIF’s online. Recognizing the trend, and acknowledging that ONLY being able to share through digital media was limiting, Gifpop! was born as a way to bring this art form into the real world using Lenticular Printing! The system is simple – you upload […]
Printed from the Heart: Why I gave my mom a canvas print for Christmas
Every year my mother and I have the same conversation around Thanksgiving. Our annual ritual goes a little something like this: Me: So, what do you want for Christmas? Mom: I don’t know…(pause) Mom: An Amazon gift card? Me: Are you sure? That’s what I gave you last year. Mom: That’s true. I don’t know, […]
Print& Webinar Replay And Cited Marketing Data Now Available
Many thanks again to Daniel Dejan and Sappi etc for sharing this information with us! Download PDF’s of the marketing info/data: Print& AR Guide Print& Resources Part 1 Print& Resources Part2 Print& Articles Join our Webinar mailing list and be among the first to hear about our upcoming Webinars and get the goodies before they run […]
The Five Stages of Grief: Print Edition
If you have never taken any psych 101 courses, or seen the movie “All That Jazz,” you might not be aware that there are five stages of grief proposed by Dr. Elisabeth Kubler-Ross in her 1969 book “On Death and Dying.” The hypothesis states that when a person is faced with the reality of impending […]
