How Do You Tell Customers Their Ideas Are Bad?
Remember the last time you told a customer their idea was bad? Did you hesitate? Maybe you didn’t want to lose the job. Maybe you wanted to avoid an uncomfortable discussion. Maybe your customer just really, really wanted to do it his way? This is indeed an awkward situation. We justify it by thinking, “It’s not […]
Four Things to Consider When Choosing a Print Vendor
As a graphic designer I constantly find myself in a position where I either have to recommend a print vendor or I have to use one for myself. There some specific things I look for in a relationship with a print vendor whether it’s for myself or for my clients. Local Versus Online. To be […]
The Magic of Print (and the Selling Power of a Good Story)
Did you know that college recruiters combine print with persuasive stories to mesmerize prospective students? I volunteer in the college center at the local high school. At this time of year, college recruiters and admissions officers visit the center. They meet with groups of students and do their best to be memorable. Print is their […]
[VIDEO] Meet the Movers and Shakers From the Inaugural thINK Conference in NYC
The first thINK Conference – appropriately called thINK First, was held in NYC Sept 8-10, 2015 in the Roosevelt Hotel in NYC. thINK is a “collaborative, independent community of peers, solutions partners and print industry experts that represent the fast-growing $3.5B inkjet market.” Oh, and they are Canon Solutions America customers as well. There is […]
[VIDEO] Post-Press Success: Winning With Finishing
This Graph Expo panel focuses on the wonderful world of finishing, and the ROI it can bring. Panelists: http://mollbrothers.com • http://hp.com/go/indigo.com • http://thefoilexperts.com • http://scodix.com – Hosted by Deborah Corn **Fastbind USA apologizes for missing this panel, but since they were busy signing contracts with new customers, they hope you understand! See how PUR/EVA and […]
[VIDEO] Print Smart: Evaluating Tools for Saving Time and Money
This Graph Expo panel focuses on tips, best practices for printers to assess their workflows and processes in order to find the right solutions for their business. Panelists from: http://arifiq.com • http://www.avantisystems.com • http://www.chili-publish.com • http://pitneybowes.com • http://www.solimarsystems.com • http://xerox.com/production – Hosted by Deborah Corn
[VIDEO] Digital Schmigital: Marketing Print to Millennials
This Graph Expo panel focuses on “The New Print Customers” – what they know, what they don’t, and how to keep them excited about print in an electronic world. Panelists from: http://dreamingincmyk.com • http://hp.com/go/indigo • http://www.chili-publish.com • http://hp.com/go/pagewidewebpress – Hosted by Deborah Corn
[VIDEO] Reinventing World Class: A Conversation with Pitney Bowes
What does world class look like? Whether you’re a family-owned small business, a growing global enterprise, or somewhere in between, learn what it takes to make it to—and stay at—the top. This Graph Expo session, presented by Pitney Bowes (http://pitneybowes.com) will help you and your business harness technology, innovation and the convergence of physical and […]
[VIDEO] Incoming! Print Techs and Trends You Cannot Ignore
This Graph Expo panel focuses on just launched/upcoming technology, and provides thought leadership as far as where the industry is heading. Panelists from: http://www.adphosna.com • http://arifiq.com • http://www.chili-publish.com • http://fastbindusa.com • http://scodix.com • http://mutoh.com – Hosted by Deborah Corn
[VIDEO] I Can’t Believe It’s Not Offset! Everything You Need To Know About The Inkjet Revolution!
This highly anticipated discussion at Graph Expo touches upon the value proposition of Inkjet, who it’s right for, what you need to know before you buy one, and what are the differences of the presses out there. Panelists: David Murphy http://hp.com/go/inkjetwebpress • Guy Broadhurst https://csa.canon.com • Dustin Graupman http://xerox.com/inkjet – Hosted by Deborah Corn
[VIDEO] Wine, Books and Beers
Learn how to enter the short-run bookmaking arena with panelists from: Fastbind USA http://fastbindusa.com • GPA Specialty Substrates http://askgpa.com • LumaPix http://lumapix.com – Hosted by Deborah Corn **HP Indigo had a scheduling conflict and was unable to attend this panel. To learn how their presses can help you with book making, please visit http://hp.com/go/indigo
[VIDEO] Best Practices from HP PageWide Web Press Customers
David Murphy (http://hp.com/go/inkjetwebpress) interviews the innovators in Production Inkjet! Meet two customers who have adopted HP PageWide Web Press and made it a part of their growing businesses. They have added new products, expanded relationships with existing customers, and proven that HP PageWide Web Presses and their innovative approaches to the business are an unbeatable […]
