Welcome To The 2015 World Of Print!
By Chloe Mahendra-Fuji, Print Diva Hi! I’m Chloe, and love to watch how people communicate in print. There are so many things you can do with print that it’s sometimes hard to realize that there are still new ideas being realized with technology that involves putting marks on paper. Much of my work involves digital […]
Innovation, Personalization And The Cloud + More Predictions For Print In 2015
Greetings Earthlings, Prink Geeks and Citizens of the Printerverse! It’s a new year and while I am sure you have been planning for it, it’s always nice to hear some print prognostications from a wide range of industry pros. You can use this info to validate your direction or adjust it, seek out events to help […]
#UKvUSA: Why Aren’t Buyers Reading Your Blog Posts?
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, and I […]
2014: My Year Of Print Events
Prognostications for 2015 will be coming along shortly, so to prepare for that I’m taking a brief moment to reflect on the last 340ish days – well just the Event highlights! I attended my first Dscoop and successfully executed “Occupy Scodix” establishing an unauthorized home base for my PMC operations in their booth – literally. […]
Printers Sabotage Their Marketing Success With These 7 Phrases
Have you heard yourself say any of these 7 self-limiting phrases? If so, you’re holding your company back from print + digital success! Do you put up roadblocks to an effective marketing program because you are a printer? Do you avoid using digital options and only use printed communication? Do you underestimate the power of […]
The 12 Days of Printmas 2014 Sing-A-Long!
The holiday decorations are out of the PMC blogging closet, it’s time for a sing-a-long! Make a video of this (or your own version) and send it over so we can share through our channels! Whatever you celebrate this holiday season, keep it merry, and always keep it bright! The 12 Days of Printmas! On the […]
Why Printers Should Stop Telling People What They Do, And Show Them Who They Are
Video may have killed the radio star, but it’s providing longevity for the promotion of print! Mark my words – VIDEO – will be the most important tool for your marketing communications next year. Let’s kick this off with some numbers you can’t ignore… According to Invodo’s Video Statistics: The Marketers Summary 2014 74% of […]
Print, The Gateway to Doing More Than Ever Possible?
By Jonathan McGrew, EDP When we get to this time of year (my birthday month), it always feels like it is the time to regroup on what has happened over the past 10-12 months. Call it birthday reflection… What I noticed this year watching the Print market and all of the print being produced is […]
How You Know When The Customer Experience Works . . . Hint: It Is Not Just One Point In Time
by Chris Echevarria As we look to close out yet another year and I reflect on the job that I do for the company, I know there have been high points and low points, things that have worked well for our Customer Experience and those ever-present opportunities for improvement aka OFIs. I always welcome the […]
Take Your Email-to-Print Campaign from Stinky to Sensational with these 5 Caveats
Everything’s Rosy When Print Stars in your Email-to-Print Campaign When combining print with email in a marketing campaign, email as the door opener and print as the sales closer. Print becomes the conversion mechanism. It infuses the recipient with your sales magic. (I address the sales aspect of email marketing in my previous columns.) For best results, […]
#UKvUSA: How Can Print Companies Get More Work From Their Customers? – A Buyers Perspective
Welcome to my blogging duel with TEAM UK’s Matthew Parker. Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, and I come from the USA agency world. We used to argue about process, but over the years it has turned into a mutual respect. However, that doesn’t […]
1/1 Interview With Paul Gardner: Industry Disrupter, Lenticular Lover, And Digital Print Pimp
One of the best reasons to attend industry events is that you never know who you will run into, or in this case, who will drop into your booth like a ninja, sit quietly and listen to an educational session until their cover is blown by a shout-out from the session presenter! When I realized Paul Gardner was sitting 20 […]
