Print To Trend The Planet Through Social Media And #IPD14!
Hear Ye, Hear Ye, Hear Ye… the official countdown to International Print Day has begun and it’s time to start getting prepared! Here is a recap before we move on… The concept: On October 8, 2014, the global on-line print community will join forces and share information about print and integrated marketing through social media, […]
ASK ROCK: Picking The Right Legal Help When Selling Your Business
Dear Rock, My parents have relied on the legal guidance of a local attorney with their printing business. However, now that they’re considering selling the business, I’m worried that the lawyer won’t be able to handle the transaction. Any advice on how to proceed? ~Concerned in Connecticut Hey Concerned, It’s very difficult for a business […]
The Social Media Change Agent And Customer Experience
by Chris Echevarria Over the past few weeks almost everyone I’ve spoken to has made mention about the horrible customer experience example involving a cable company and a dissatisfied customer wishing to discontinue his service. While there are many folks who have had similar experiences with this particular company, myself included, there’s a new weapon in […]
#UKvUSA Three Questions Every Print Buyer Should Ask A Print Supplier
Welcome to round three of my blogging duel with Matthew Parker. TEAM USA is claiming victory for the last two rounds based upon your feedback, but TEAM UK is a formidable and knowledgeable opponent and I don’t expect the streak will last! Quickly – here are the rules: Each month Matthew and I formulate a […]
Cater To Customer Preferences By Adding Personalized Print To Your Email Campaigns
Email plus Print is a proven combination. Take it a step farther by personalizing the printed piece, and you put your customer’s preferences foremost in the experience. And yet, in discussions with clients about this powerful pairing, clients often say: “If I send a direct mail piece based on intelligence gathered from an email campaign, my […]
Ten Sure Signs You Are a Print Junkie!
There have been many times in my career where the satisfaction of making the impossible, possible, has induced an overload of endorphins! Even if others didn’t say thank you, and ten more jobs were dropped on my desk without any acknowledgment of the miracle pulled off, I knew for that moment I was a […]
Printers! Is A Google Penalty Causing A Drop In Your Web-to-Print Profits?
Sometimes printers hire me to write content for their website because there has been an unexplained decline in their web-to-print profits or a change in traffic to their print ordering portal. They think they need to freshen up their content. They want to try something new. Back up. They’ve seen a drop in their online business. […]
ASK ROCK: Breaking The Old Print Business Model
Dear Rock, Major frustration. My father runs our printing business, and while I love him and respect him for all he’s done for us, he doesn’t seem to realize that he’s missing out on some big opportunities. We are not embracing technological advancements, and our revenues are slipping. How do I convince him to either […]
1/1 Interview With Francis Atterbury, Bookmaking Pioneer And Craftsman At Artisan Books
There are a few print companies out there who become the default “name” used as the example when discussing a specific print product, and Artisan Books is one of them. After a brief exchange with Francis Atterbury, I understand why. Who wouldn’t default to the man who states, “there will always be a market for […]
Full Comparative Study Results For Women in Graphic Communication Are In!
In November of 2011 I set off on a mission to help Dr. Twyla J. Cummings, Senior Associate Dean and Professor, Graduate Executive Board Advisor, College of Imaging Arts and Sciences at Rochester Institute of Technology round up some participation in a study aimed at determining how women are positioned in our industry today, compared to […]
Photoshop CC update improves font search and integration
Even though Adobe rolled out new Photoshop features in January of this year, Photoshop CC (Creative Cloud) 2014 just added new updates on several new features, including more flexibility with fonts. Many of our PMC readers are beta testers and may have seen and used these features already, but now they’re now official for your customers […]
SEO for Printers: The Low-Hanging Fruit Your Competitor May Be Plucking
If you’re using SEO tactics to attract prospects to your website, you may be overlooking low-hanging fruit: Your own company name. If your company name is unique — not part of a chain or a large brand — then you might expect that your website would automatically rank first in online search results for that […]
