The Psychology Behind Making Sales and Setting Price Points
Setting price points and making sales involves a delicate balance between offering value (i.e., what the customer demands) and making profits (i.e., what you need). Here are a few techniques that create value for your customers while keeping your profit margins reasonable. In some cases you can even get your customer to buy considerably more […]
Seven Ways to Energize Sales
In this highly competitive marketplace, it’s vital to keep your marketing campaigns fresh, new and on target. This fall, kick your marketing into high gear with this seven-point checklist. 1. Reestablish Listening Posts Smart marketing relies entirely on understanding your customer. You need to know not only who they are and what they buy, but […]
UK: ViP conference to detail simple steps to paper cost savings
Print companies can make savings in paper costs equivalent to an average of 1.4% of their turnover through a few simple steps, according to Vision in Print (ViP). The research, which was conducted for Howard Smith Paper Group, revealed that for the average B1 and B2 sheet-fed litho printer, buying ‘Bulk packed’ paper can save […]
What Matters Most in B2B Selling? A Two-Question Quiz
“The Web makes it too easy for your competitor to lure away interested buyers before your people have had a chance to contact them,” warns Steven Woods in a post at the Harvard Business Review blog. And that reality, he argues, demands some fundamental changes in the B2B sales process. To support his case, he […]
DM News Interviews Ruth Goldway, chairman of the Postal Regulatory Commission
Ruth Goldway, chairman of the Postal Regulatory Commission, speaks with Direct Marketing News’ news editor Frank Washkuch about how the US Postal Service can improve its financial situation as well as consumers’ response to possible five-day home delivery. Direct Marketing News (DMN): What does the US Postal Service need to do to right its financial […]
Ways a Small Business Can Capitalize on the Growing Social Deals Trend
Every week there seems to be a new social coupon website. Either they’re being added to existing retail sites to clear inventory (think BackCountry.com’s SteepandCheap site) or stand-alone sites in dozens of niches. There are social deal sites that are general: like Groupon, City Deals or Living Social. There are regional sites like the ones […]
7 things you need to know about your sales department
Managing sales? What is that? A frightening number of CEOs are so accustomed to handling sales on their own that even when they do get around to hiring a sale team, they neglect to put in place a process for building and tracking a sales pipeline. A sure sign that a sales organization is suffering […]
PIA announces Product of Excellence Awards Now Accepting Entries
For over three decades, the Binding Industries Association’s annual Product of Excellence awards recognized outstanding examples of craftsmanship. Winning a Product of Excellence award tells your customers and prospects that the work your company produces is among the very best. A Competitive Advantage Winning can set you apart from the competition and secure new business. Winning companies […]
IDEAlliance publishes Printing Guidelines Poster 2011
Press release from the issuing company Alexandria, Virginia – IDEAlliance announced today the release of the Printing Guidelines 2011 poster, a joint industry effort sponsored by DEER, IDEAlliance’s non-profit charitable foundation. The 2011 Printing Guidelines Poster is designed to help print buyers and print providers achieve consistent, high quality color printing, according to the latest […]
FINAT Honors its World Label Award Winners
FINAT, the international association for self-adhesive label industry, takes pride in announcing that FINAT, as every other year, is one of the leading associations with regard to winning World Label Awards. With 27 categories to choose from and with the diverse range of applications available, it is easier to match the FINAT entries to the […]
2010 DMA Innovation Awards Winners
The Direct Marketing Association (DMA) today announced the winners for its 2010 Innovation Awards, celebrating advancement in direct and digital marketing technology. The honors, established last year as the Future Innovators Awards, were presented earlier during an Exhibit Hall Closing Ceremony for the DMA2010 Conference & Exhibition. Recognizing ingenuity and creativity, this year’s Innovation Awards […]
UK adspend returns to double digit growth
The United Kingdom’s advertising spend has recorded a double digit rise of 10.7% in the first half of 2010, according to Nielsen’s latest Global AdView Pulse report. Globally, adspend has increased by 12.8% in the first six months of 2010 when compared to the same period in 2009, with a combined spend of $238 billion (£150 […]
