Sappi Announces European Price Increase for Specialty Products
Sappi Fine Paper Europe said that it will increase prices for its specialty products in European and overeseas markets by 8% for deliveries as of November 1. The increase follows an earlier one by Sappi this year as demand for specialty products remains strong. “Our first price rise has barely compensated for the extraordinary cost […]
Transpromo Growing in B2B Communications
According to a survey from Pitney Bowes Inc. (NYSE: PBI), the use of transpromo among business-to-business (B2B) firms is on the rise. Pitney Bowes surveyed more than 4,000 B2B companies in the United States, United Kingdom, France and Germany. In the US, 31 percent of B2B firms surveyed reported that they have put personalized messages […]
10 Do's and Don'ts for Facebook Pages
Facebook may have 500 million users, but having an outpost on the social-media site won’t necessarily increase sales or referrals to your website. But the right tools, used strategically, can help make Facebook an important part of your marketing, lead acquisition and customer-service strategies. Here are some do’s and don’ts for your company’s Facebook page. […]
GASC honors ‘Positively Print’ award recipients
The Graphic Arts Show Company (GASC) recognized the “Positively Print” award recipients at a ceremony following the Executive Outlook Conference preceding Graph Expo. Intended to spotlight promotional efforts centered on the effectiveness of print, Positively Print entries could be produced in any media, as long as the focus was on print targeting print buyers, print […]
Free Webinar: Make Sustainable Printing Your Competitive Advantage
Canon and HOW magazine are joining together to offer the free webinar “Make Sustainable Printing Your Competitive Advantage.” Date: Tuesday, October 12 Time: 3:00 p.m. ET/12:00 p.m. PT Duration: 1 hour Presenters: Don Carli and Hans Wegner Green is much more than a color to today’s creative professionals. It’s an expectation, driven by a sincere […]
Free Web to Print Webinar: Wed, Oct 13, 2-3pm EST
Free Webinar: Building An Online Print Business The print procurement process is going through a major transition. Customers expect self service options. Online ordering enables printers to solve more than print manufacturing needs – from automating and centralizing national marketing programs to monitoring and controlling marketing budgets. Web to print expert, Jennifer Matt will provide her […]
Heidelberg Invites Entries for the ECO Printing Award
• Two categories: Sustainable companies and forward-looking solutions • Entries may be submitted from Oct. 1, 2010 to Jan. 31, 2011 • Prizes will be presented in June 2011 Following the success of the Heidelberg ECO Printing Award 2008, Heidelberger Druckmaschinen AG (Heidelberg) once again invites print shops across the globe to compete for its […]
Top 12 Technologies Most Critical to Printers Survival
CHICAGO—Oct. 2, 2010—What technologies are the best bets for printers wanting to succeed in these challenging times? What innovations should printers implement to ensure long-term survival? These are some of the most pressing questions on the minds of graphic communications professionals who will attend GRAPH EXPO 2010, the year’s largest graphic communications exhibition and conference […]
Do I Have the Right Equipment?
By Howie Fenton on October 1st, 2010 As I write this, I am preparing for the Graph Expo Show. One of the questions I hear all the time at shows is, “do we have the right equipment?” Like so many questions it seems simple, but like so many answers it is much more complex. If […]
Assessing your current print supplier?
In any economy, it’s important for direct marketers to constantly re-evaluate existing relationships with their supplier base. Now is a critical time to assess your current print supplier by asking some questions: Let’s start with one of the most overlooked questions: “What pieces are optimally produced on your equipment?” Printing equipment, though similar, is also […]
New Digital Print Council White Paper: QR Codes, A Guide for Printers
Just as VDP and PURLs are critical when talking to marketers about cross-media campaigns, QR codes must also be part of the conversation. This technology is being used to direct consumers to more specific information, promote a product or brand, and track the ROI of a promotional campaign. The Digital Printing Council’s newest white paper, […]
Digital vs. Print Media: Who is the Eco-Heavyweight?
The transcripts from a discussion on NPR yesterday are now posted, once again weighing the environmental pros and cons of both digital and print media. The purpose? To try and determine which is truly more sustainable and therefore, the “better” option. The conclusion? Well, it depends. Don Carli, a researcher for the Institute for Sustainable Communication […]
