Smart practices for b-to-b newsletters
Prioritizing content is often an afterthought for too many business-to-business marketers, including in their e-mail marketing. In fact, in the recent “2010 E-mail Marketing Benchmark Report” from MarketingSherpa,” content relevancy was named the No. 1 challenge for e-mail marketers — especially b-to-b marketers. Unfortunately, too much time is spent on logistics and planning while content […]
Online Sales Tax Collection is Coming
“States are under pressure to raise their revenues, and with e-commerce sales rising, they are seeing these revenues go out of state,” Fiorentino said. “I don’t see the states ignoring it for a long time. Sales tax has become an issue for everyone, and in the near future we’ll all be collecting.” According to a […]
Report claims DM brings in a third of sales to retail sector
The Direct Marketing Association (DMA) has released its first Value of DM report, revealing that direct marketing contributed more than a third of sales to the retail sector in 2009. The report, which polled 412 companies engaged in DM across a number of sectors, found that £102bn of the retail industry’s £285bn revenues last year […]
This print is dead mantra is lazy thinking
The rise of e-readers and tablet computers inevitably leads to questions of whether print is on its way out. Magazines bear the brunt of this speculation, with many mainstream titles’ circulations falling. The most common argument regarding the future of print magazines is that readers would prefer to consume what they currently offer electronically. This […]
Epson to launch new products at Photokina, Cologne, 21 to 26 September
Epson will be launching three additions to its professional printing range on Stand B13 at Photokina this year. The printers will join Epson’s existing professional printer line-up that will be showcased through a variety of demonstrations during the exhibition. On stand, Epson will draw from its relationships with high profile nature photography initiatives; ‘Red Sea […]
AIMCAL Fall Technical Conference Focuses on Innovations in Coating/Laminating and Vacuum Web Coating — Packaging and Converting ESSENTIALS
The Association of Industrial Metallizers, Coaters and Laminators (AIMCAL) will host its annual Fall Technical Conference and 24th International Conference on Vacuum Web Coating, October 17-20, 2010, at the Myrtle Beach Marriott Resort & Spa at Grande Dunes in Myrtle Beach, South Carolina, The dual-track schedule devoted to Coating/Laminating and Vacuum Web Coating opens and […]
SaaS: As the Cloud Shapes B2B, B2B Shapes the Cloud
As more services, applications, and data are developed for — and delivered via — cloud models, how do business-to-business (B2B) commerce and procurement adapt? Or, perhaps we have the cart in front of the horse. Are the new requirements and expectations of modern, global business processes, in fact, driving the demand for IT solutions that […]
“Major Victory” for NYS Printers as State Budget Passes with Critical Tax Exemption Retained
New York State’s budget was 125 days late when it finally was passed on Tuesday, but it contained something that printers throughout the state considered well worth waiting for: their continued exemption from the sales and use tax on printed and mailed promotional materials. Printing Industries Alliance (PIA) said that preservation of the exemption is […]
How to Formulate A Premium Pricing Strategy
Customers are constantly looking for ways to save money rather than spend more of it, so companies that position products in the premium price range may struggle. However, with the right formula, you can earn the right to charge customers more than your competitors do. If you’ve been marketing your products or services as low-cost […]
2010 Hall of Fame Awards & 12th Annual PrintImage Excellence Awards
You are invited to participate in the 2010 Hall of Fame Awards and the 12th Annual PrintImage Excellence Awards, to be presented at the 2010 Owners Conference 2010 Hall of Fame Awards Reward your outstanding colleagues by nominating them for one of the prestigious Hall of Fame Awards, which will be presented at the 2010 […]
3 Trends That Will Shape CRM Evolution in the Year to Come
Many businesses are reluctant to take the social CRM leap without the ability to measure its impact on their revenues and ROI. This hesitancy is giving the analytics side of the equation a chance to catch up. It doesn’t hurt that some of the significant voices in the space are strongly advocating the development of […]
1/1: Interview with Brian Regan, President of Semper International
Hi Brian and thanks so much for taking the time to respond to a few questions. DC: First off… WHO is Brain Regan and what does he do? BR: I am the President of Semper International, a niche staffing firm that focuses on the print, graphics and digital media industries. I hold both strategic and operational […]