Postal Service emphasizes value of catalogs to Internet retailers
The US Postal Service is targeting e-commerce merchants with an integrated marketing campaign emphasizing the potential of print catalogs. The effort includes direct mail, webinars, instructional DVDs and web banner ads. The USPS created the campaign internally. The “Getting Started in Catalogs” initiative emphasizes that companies can double online transactions and achieve revenue lifts of […]
Maximizing Your Investment in Inkjet
Inkjet proofing has been utilized as a reliable standard for sometime now. Visiting and speaking with many customers, I am surprised by how little these devices are utilized to their full capacity. Sure, proofs are charged for as part of a standard job, but if the inkjet is sitting idle other than producing proofs you […]
AAF-Mosaic Vendor Fair 2010- 9/28 NYC
Mosaic Vendor Fair – New York City 9:00 a.m. – 4:30 p.m., September 28, 2010 New York Athletic Club, 180 Central Park South New York, NY 10019-1562 The Mosaic Vendor Fair is a one-day event designed to provide diverse and women-owned vendors with the opportunity to connect with advertising agencies, advertisers and media companies and […]
Kodak: Color Fusion is the new TransPromo
Maybe you’ve already heard about color fusion applications? These are applications that combine the power of color offset printing with the versatility of color digital printing, usually inline on an offset press. It’s fascinating technology because it gives owners of offset technology that is still performing well a chance to add some digital technology to […]
Catalogs by Barneys, Sears, J.C. Penney get creative
After a seven-year hiatus, Abercrombie & Fitch brought back its racy A&F Quarterly Saturday, but the controversial publication is making a comeback as many retailers are heading in the other direction. With retailers forced to take a hard look at their bottom lines during the recession, catalogs are adjusting, but not disappearing, says Leslie Linevsky, […]
Saving sheets: Examining OK sheets practices
I would like to examine two practices: saving color OK sheets and pull sheets, or pull signatures. Over the years, economics, time and space have changed many pressroom practices — some for the good and some for the worse. Let’s look at color OK sheets (this also applies to sigs). The usual practice is to […]
Convertible UV Printing – Do You Think Your Saving Money? Seriously?
While you were sitting in the board meeting or alone in your office this past week studying last quarters P&L, did you determine your company’s profitability by the bottom line or shake the piggy bank to see what’s left over? Were you looking at a realistic outlay or just the balances on the A/P and […]
Eco-Friendly Update of the Three Rs of Printing
Today’s environmentalists won’t accept half-hearted attempts to greenwash printing projects. To capture their business, you’ll need to innovate, not just push ideas that were old and insufficient by the late ‘80s. Here are a few ideas for an eco-friendly update of the three Rs of printing. Reduce—Without Reducing Your Business You can help your customers […]
KODAK MARKETMOVER MSP Solutions Webinar Series Back by Popular Demand for Second Half of 2010
ROCHESTER, N.Y., July 15—Following a very successful debut of its free monthly webinar series last fall, Kodak has added a series of new events that will take place through the end of 2010. The MARKETMOVER MSP Solutions Webinar Series is designed to help print service providers as they make the transition to marketing service providers, […]
The Case for Turning Around Print Media Companies
Image via Wikipedia The media and publishing industry — and print publishing in particular — doesn’t have to show up to its own funeral. There’s still opportunity to enable profitable, desirable businesses. We’re not suggesting that a recent uptick in advertising sales is a sign that publishers can go back to the old days of […]
EFI's Next-Generation Education, Service, Support and Channel Programs for Fiery Partners and Customers
EFI™ (Nasdaq:EFII), a world leader in customer-focused digital printing innovation, launched four new initiatives – Fiery® Global University, Fiery Implementation Services, Fiery Technical Excellence Center, and the Fiery Channel Incentive Program – aimed at making Fiery partners more successful and customers more profitable. “These programs help our partners differentiate themselves and grow their business, while […]
Label Traxx Digital File Planner Dramatically Reduces Prepress Time
Label Traxx Version 5.6—now in beta testing and scheduled for full release later in 2010 by Tailored Solutions, the developer—dramatically reduces file preparation time for label printers using both conventional and digital presses, including the HP Indigo W6000. The Label Traxx digital file planner enables prepress operators to automatically arrange grouped labels into files or […]
