Direct Mail in BTB Lead Generation Mix
Direct mail once was the largest component business-to-business lead generation campaigns. Then came e-mail, podcasts and webinars. These days, however, e-mail-weary BTB marketers are rediscovering the power of direct mail, says Carolyn Goodman, president and creative director at Goodman Marketing Partners. Here, Goodman discusses how targeted marketing strategies have given a boost to direct mail, […]
APPPEXPO Shanghai, July 7th-10th
The 18th Shanghai International AD & Sign Technology & Equipment Exhibition will be held in Shanghai New International Expo Center from July 7th-10th, 2010, covering 150,000 sqm exhibiting areas. With 17-year development, Shanghai International Ad & Sign Technology & Equipment Exhibition (Shanghai International Ad & Sign Expo in short) has become the biggest expo of […]
NAQP Owners Conference to be Held in Conjunction with GRAPH EXPO 2010
The NAQP 2010 Owners Conference returns to Chicago this fall, enabling attendees to take advantage of two-and-a-half days of educational sessions on topics of specific concern to small commercial and quick printing businesses, immediately prior to the industry-wide programs and exhibits of GRAPH EXPO 2010. Themed “Transform Strategy into Action!,” the Sept. 30-Oct. 2 Owners […]
Social CRM: The Latest Evolution for Managing Customer Relationships
The days are long gone when sales representatives could rely on their ability to “read” prospects to make the sale, thanks to buyers researching their purchases online. The need to better understand online behaviors to convert leads jump-started the evolution of customer relationship management (CRM). With CRM, organizations benefit from increased operational effectiveness, easier access […]
Launch of New Latin American Knowledge Sharing Events 2010
The PrintCity Alliance, a grouping of over 20 independent suppliers to the global printing & packaging industry, has announced a series of new activities for the Latin American market. These include Presentations & Workshops on Web Offset and Sheetfed Printing & Packaging topics in 2010, all under the ‘connection of competence’ knowledge sharing strategy employed […]
Dynagram enhances inpO2 PDF imposition for Acrobat
Dynagram, the leader in innovative imposition technologies, today announced the availability of an update for its inpO2 imposition solution for Adobe Acrobat. With a focus on productivity, the 3.6.2 includes enhanced PDF support as well as expanded features for automation, advanced step and repeat and more. inpO2 for Adobe Acrobat 8.0/9.0 is a modular imposition […]
Converge–A Blueprint for Your Future
Those attending Printing Industries of America’s Converge Conference in Memphis, TN, November 7-9, 2010, they’ll find themselves in the midst of a unique opportunity to see the future of print and communication technologies and gain a broader understanding of the technologies changing the industry. Scheduled to speak at the event about the importance of innovations are two […]
Static and projected images in perfect harmony
This is another great example of a giant static wall poster coupled with back projection to dramatic and popular effect. The execution took place in support of the soft drink’s latest OOH football world cup campaign in Istanbul. The project was devised by outdoor sign specialist CIPS Reklam which is also based in the Turkish […]
Durst says new textiles printer will build soft signage market
Durst (B1/260) has used Fespa to launch its 3.2m-wide Rhotex 320 and claimed it has created a new market – industrial soft signage. The machine prints directly onto textiles at speeds of up to 70m2 per hour. It is available with six-colours and uses water-based dispersed dye inks. As well as graphics, applications will include […]
SGIA unveils financial outlook and business growth report
Fairfax, Virginia – SGIA released its 2010 Financial Outlook and Business Growth Plans Report, which reveals the hottest market trends and profitable business strategies for the graphic, garment and industrial imaging communities. “SGIA surveys offer the specialty imaging community with a wealth of industry information so they can gain a competitive advantage in today’s marketplace,” […]
Which Certification Scheme Will Win in the Boreal Agreement?
The ink is hardly dry on the Canadian Boreal Forest Agreement CBFA, and already proponents of the various certification factions are claiming victory for their favored schemes. All the hoopla whirls around a covenant in the CBFA that the parties industry and ENGOs will join together to develop ecosystem-based management guidelines for more than 72 million hectares […]
Nine Reasons Why Digital Packaging is Growing
Digital package printing is poised for big growth as advances in digital printing technology can now feed heightened demand for shorter runs of packages and labels from consumer goods manufacturers. At the same time, while many printing markets are losing share to the Internet, packaging is a market that can’t be digitized. Package printers, converters, […]
