Label Summit Latin America begins next week
Label Summit Latin America, taking place next week on May 11-12 in the Hilton Mexico City Reforma hotel, has lined up a wide variety of industry experts to present to delegates during the conference. Industry experts from Latin America, North America and Europe will represent some of the world’s leading label converters, end users, technology […]
Agencies position for the rebound
More than any emerging channel or technological development, the most pervasive direct marketing trends in 2009 were shrinking marketing budgets and an ever-tightening belt across the agency landscape. Neither an agency’s size nor its capabilities offered shelter from the storm, as many direct agencies began the year with leaner staffs. Even digital leaders Razorfish and […]
New Vision 3 Summit Leadership Conference Announced by Industry Associations
The National Association for Printing Leadership (NAPL); NPES The Association for Suppliers of Printing, Publishing and Converting Technologies (NPES); and, Printing Industries of America have joined forces to create a dynamic new leadership conference for graphic communications executives—the Vision 3 Summit—slated for March 13–16, 2011 at the J.W. Marriott Desert Springs Resort in Palm Desert, […]
Standard Finishing Systems' Partners to Premier New Technologies and Set World Records at Ipex
Standard Finishing Systems’ partners Horizon and Hunkeler will demonstrate a broad portfolio of new postpress and paper handling solutions—including a slate of first-ever showings and a world record for folding speed—throughout the halls of Ipex 2010 in Birmingham, England, May 18-25. A range of tightly-integrated feeding and finishing solutions for the high-speed continuous-feed digital print […]
Printing Services: Old And New Techniques
The popularity of print medium as a potent means of spreading information to people of all types is immense even these days. The present form of the printing services industry is an outcome of years of change and evolution in printing styles and processes. Today it addresses a vast range of needs of customers, which […]
Understanding Printing Turnaround Times
In today’s world where everything takes place on “real time” and “immediate” it’s hard to imagine an industry, such as printing, that orders take time to be processed and shipped. You will be glad to hear that the printing industry is evolving too, and technology has helped a lot. Turnaround times have really changed and […]
Heidelberg Details its Latest Installs of Prepress, Press and Postpress Products
Risa Blythe, founder of Girlie Press, Inc. in Seattle, Wash., admits her company was “happy” with the results from an older, competitive CtP system—right up until it installed a two-up Suprasetter A52 thermal platesetter with Prinect workflow from Heidelberg in January. “We hadn’t realized how much happier we could be,” she said. “We wanted not […]
Multichannel Marketing Links Consumers Experiences
An online survey conducted by ATG, shows that consumers are using multiple channels to research, shop and purchase, and catalogs area strong driver to the web. Nearly one-third of consumers say they rely on more than three of different channels (online, in-store, print catalogs, mobile devices, customer service reps) from the time they start researching […]
How to Measure Your Direct Mail Campaign’s Success |
Customer acquisition is a critical factor in a company’s growth, and requires even more forethought and strategic action during an economic downturn. Tight marketing budgets and managing costs are the game plan when sales are slow. Even under such trying circumstances, direct mail can play a huge role in getting and retaining customers.Direct mail is one […]
BPIF targets SME printers with environmental certification scheme
London-based printers can take advantage of a new BPIF scheme that offers a fully-funded route to environmental certification. EcoPrint London is funded by the European Regional Development Fund, which is managed by the London Development Agency, and is led by a Steering Group of London printers and stakeholders. The scheme has been set up to […]
Poster innovation outweighs new media in UK electioneering
Anyone who lives in or has visited the UK over the last fortnight or so (ash cloud permitting) couldn’t fail to notice that there’s a general election going on – the dead giveaway being saturated media coverage of the political tub-thumping. But despite initial projections that this would be the UK’s first social media election, […]
10 cool brochure designs
From the author: Brochures are actually one of my favorite items to design. I love the detail and planning that goes into creating an eye-catching brochure design. But I’m always impressed when I see another graphic artist take a brochure design idea to the next level. Tri-fold brochures are great and serve their purpose, but […]
