#UKvUSA: What Investments Matter to Print Buyers?
Welcome to my monthly blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement […]
10 More Signs You Are a Print Junkie: #drupa2016 Edition
My first trip to the Messe to experience drupa has been quite an adventure. I came here with HP PageWide Press to help with some pre-show set-up, and will stay through June 10th reporting to you about the HP partners who have contributed to the amazing inkjet print we are producing on the show floor, and about everything […]
Add Color To Your Life with Next-Generation Inkjet
Guest post by Clive Stringer Regional Vice President for Enterprise Solutions, Pitney Bowes Colour and its impact have been the subject of study for hundreds of years. Colour can generate an emotional, powerful and uncontrolled response. And it’s fascinating: did you know, for example, that grasshoppers have white blood, that crocodiles are colour blind or […]
How to Incorporate MORE Video In Your Social Media Marketing
As marketers we have to consider the world that we live in. With smart phones, tablets, high def monitors people are flocking to YouTube for, well, just about everything. Think about your own personal style of internet research. Be honest. How often do you click on the “Videos” tab in the Google search option? Do […]
There is a Printerverse
That is not news to regular Print Media Centr visitors, but until recently my multiverse guidebook didn’t include ink-sniffers and substrate sensitives. Print was all around, but the Printerverse was hidden. With an experience less Brian Greene and more Barry Allen, I did not perceive it until I vibrated through the barrier and saw it myself. So […]
#UKvUSA: Stop The Presses!
Welcome to my monthly blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement […]
TRENDING: Today’s Startup Print Customers Are DEMOCOLLABORATING!
We’ve talked about how to woo start up companies and cultivate a love of print. Now that you’ve won a startup customer, there’s more work to be done. First and foremost, you need to understand and manage the “democollaboration” style of today’s young and new companies. Yes, I invented the term, and I’m going to use […]
Print is a Lifestyle Choice Part III
Print in the World of Marketing, Yesterday and Today Here we have reached the last, yet probably most relevant, segment of Print as a Lifestyle Choice. Last month we talked about how print revolutionized the world. It’s true that Gutenberg changed the course of human civilization with his invention of the printing press. How print […]
1/1 Interview with Sabine Geldermann – Director, drupa
Thanks to my new best friend Anne Meerboth-Maltz from Messe Düsseldorf North America, I was able to score an interview with Sabine Geldermann Director drupa & Global head Printing Technology, Messe Düsseldorf GmbH. Needless to say with drupa only 2 months away, I am extremely grateful that both of these amazing women took the time to share some cool […]
Web to Print Solutions Benched by New Tech
Guest Post by Alex Almada, Propago YES, we offer the services to help you, but this post is not about that. This post is about why Marketing Asset Management matters and what you as a printer need to know. Web to print, web2print, or W2P, whatever you call it, they all mean the same. What […]
3 Ways Your Company Can Avoid a LinkedIn Level Disaster
Social media is one of the most powerful tools people have at their disposal, and when it comes to the professional side of things, LinkedIn reigns supreme. With respect for all LinkedIn has helped me accomplish since 2008, this post is not about bashing them, it’s about learning from mistakes made by a service provider, […]
15 Content Ideas for Your Printing Blog
Starting a blog can be intimidating. Finding the time to sit and write can seem impossible. And when you finally DO have the time, you’re often left scratching your head wondering what to even talk about. Is it even worth the frustration? Well – in short – ABSOLUTELY. By strategically writing about things that are […]
