Print Customer Convenience And Communication Crucial In 2016

Trending in 2016_Print Media Centr

All the industry predictions and sound strategy advice offered this time of year won’t make a bit of difference if you have no customers or prospects to work with. Since I am on the receiving end of your sales calls, emails and the occasional package of printed materials, I am going to dedicate this post […]

2016 Is Going To Be Terrible! Or, Is It?

Hi! I’m Chloe! This year is starting off with a bang – big projects, cool customers, even neater technologies… but I am afraid this is going to be a terrible year! Why? Because this is a drupa year, and in a drupa year it seems like everyone is paralyzed with fear that if they make […]

2016: The Year of Automated Relevance

Print Media Centr_Christine Alexander_automate

I’ll never forget the first time I sat down with a Fortune 500 company to discuss the idea of implementing hyper-personalized direct mail marketing to the millions of people in their loyalty rewards program. They were the largest advocate for direct mail communications I had ever seen in my brief four years in printing sales, […]

2016 Print Advice From Awesome Writers

Quotes_2016 Print Media Centr

Can you believe that we are already half way through the first month of the new year? I am sure you have thought about it already. How will your print be different this year than the year before? How should something that has been around longer than your grandparents be changed for the better? More, […]

Looking Across The Digital And Print Chasm In 2016

There is no doubt that today we live in an omnichannel world. From our mobile phones loaded up with apps, photos and text messages to the physical print we still receive, the average person is being stimulated by information every second of the day. Hey! Put the phone DOWN…Unless you are reading this on your […]

110% Can’t Miss Totally True Predictions For 2016

KellyMallozzi_Sales Coaching

Thank you for joining me for my pseudo-triumphant return to The Printerverse Blog Party. I know I tried to underpromise and overdeliver on the frequency of my contributions last year, but alas, I only underdelivered. But this is a new year, and a new me. And please forgive me that I am more than a little […]

3 Sweet Reasons To Use Email Plus Print

Remember Reese’s Peanut Butter Cup ads? “Hey! You got peanut butter on my chocolate!” Yum! That’s how I feel about email and print together. Adding email to print (or print to email) magnifies the reader’s experience and improves your marketing success. They really are two great tastes that taste great together. Let’s talk about how to […]

#UKvUSA: Do Your Suppliers Suck?

UKvUSA_PrintMediaCentr_UncleSam

Welcome to my monthly blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement […]

2016 CMYK Manifesto: Pushing The Print Media Agenda

2016_CMYK_manifesto Print Media Centr

The Following Topics are Over and Done With in 2016! YOU, Yes, Still You! This was included in the 2015 CMYK Manifesto, but it’s obvious many didn’t take this advice to heart, so I’ll try again. If your marketing is based on telling people what you want them to know, and that “conversation” consists of […]

In Memoriam: Print 220–2015 AD

Marketing Graveyard_Print_PrintMediaCentr

After almost 2000 years since the first evidence of printing was discovered in China, with a joyous heart I am here to report that PRINT IS DEAD. It didn’t go easy and I’d bet even now some of you refuse to believe it’s gone, but trust me… print, like Elvis, has left the building. Print […]

The 12 Days of Printmas 2015 Sing-A-Long!

PrintMediaCentr_Printmas2015

The holiday decorations are out of the PMC blogging closet, it’s time for our annual sing-a-long! I always freshen to account for trends in the industry, so a few new items were added below. Need a fun holiday joy-spreading idea?? Grab some co-workers and make a video singing to this, or your own version, and share with your customers. If you do, PLEASE […]

Survey Says Print Buyers Care More About Printers Than Price

A few weeks ago I sent out a short survey to my fellow print producers to get a quick temperature take on the things they care about, in order of importance. Matthew Parker and I will present the full results and what they mean to printers at HP’s 2016 Jetcomm Conference and again during Dscoop San Antonio, for […]