by Deborah Corn | Customer Communication, Education, Employment, Future of Print, Marketing, Operations, Print Sales, Print Services, Printerverse
Greetings Citizens of the Printerverse and welcome to a New Year! This annual post has traditionally focused on what is in front of us. While there is still some uncertainty when it comes to planning meetings and events and when/if there will be a return to offices,...
by David Murphy | Customer Communication, Marketing, Operations, Print Sales, Print Services, Sales
This blog is part 3 of a 3-part series: Maximize New Opportunities Through Current Customers. Catch-up here: Part 1 – Is Your Print Business Maximizing the Value of Your Customers?, Part 2 – How A Customer Reference Program Can Help You Sell More Print...
by Camille Corr Chism | Packaging, Print Sales, Print Services, Sales, Trends
Fast-food packaging is near and dear to my heart since my first job. I joined the packaging team of a fast-food chain packaging supplier after college and learned so many things about what was referred to as environmentally friendly at that time. Since then, it has...
by Deborah Corn | Customer Communication, Featured, Marketing, Operations, Print Media Centr, Print Sales, Print Services, Project Peacock, Sales, Slider
This year has, in many ways been one giant blur. It was January, yada-yada-yada, and here is my year-end wrap-up post. What did I do? What did I accomplish? What did I learn? I took a look back at 2021… Project Peacock morphed into a resource and education...
by David Murphy | Customer Communication, Digital Marketing, Marketing, Print Sales, Print Services, Sales, Slider
This blog is part 2 of a 3-part series: Maximize New Opportunities Through Current Customers How many print buying prospects have you quoted that say they want to “think about it.” Maybe they do, maybe they don’t, but delayed buying behavior like this often occurs...
by Pat McGrew | #PrintSampleTV, Marketing, Operations, Print Production, Print Sales, Print Services, Sales, Slider
A few weeks ago, we had a chance to create a bucket of new episodes of Print Sample TV! We have some cool things coming, including a look at some new options for enhancing print with foil, new inkjet technologies, and some great ideas for how to create your own print...
by Deborah Corn | Featured, Marketing, Operations, Print Sales, Print Services
I recently wrote an article about the return of the theater experience for the Ricoh Business Booster site where I am an active contributor, providing info and intel for developing long-term relationships with print customers and sharing creative ideas for generating...
by David Murphy | Digital Marketing, Marketing, Operations, Print Sales, Print Services
What is a customer worth to your business? The simplest calculation is your customer lifetime value (CLV), which is the profit you expect to earn from an average customer over the life of your business relationship with that customer. To simplify, suppose your average...
by Kelly Mallozzi | Employment, Girls Who Print, Print Sales, Print Services, Sales
Ok people I can see that you can see that I am fired up right now, and with good reason. I just spent all day recently on the #GirlsWhoPrint Day annual conference online (replays here) in which we had nineteen powerful and influential women in the print industry...
by Camille Corr Chism | Design, Marketing, Packaging, Print Production, Print Services
Startups juggle many things when launching products. It is a combination of taking care of business and a labor of love to make sure every detail is just right. While there is a great deal of excitement around tweaking the product, finding customers, marketing, and...
by Deborah Corn | Customer Communication, Featured, Operations, Print Buying, Print Sales, Print Services, Sales
Printers say the craziest things. While that isn’t the name of a new Podcast From The Printerverse series, it might as well be. I have heard some doozies as of late and they are worth sharing for two reasons. The first so I am not alone in the horror, and the second...
by David Murphy | Marketing, Operations, Print Sales, Print Services, Sales
No. The answer is no, they don’t. Some of your employees are non-customer-facing so MAYBE it’s not necessary for them to learn your company’s pitch. Or MAYBE it is. What about your customer-facing employees? Your sales, customer service, and marketing staff? Do they...
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