by Deborah Corn | Customer Communication, Featured, Operations, Print Buying, Print Sales, Print Services, Sales
Printers say the craziest things. While that isn’t the name of a new Podcast From The Printerverse series, it might as well be. I have heard some doozies as of late and they are worth sharing for two reasons. The first so I am not alone in the horror, and the second...
by David Murphy | Marketing, Operations, Print Sales, Print Services, Sales
No. The answer is no, they don’t. Some of your employees are non-customer-facing so MAYBE it’s not necessary for them to learn your company’s pitch. Or MAYBE it is. What about your customer-facing employees? Your sales, customer service, and marketing staff? Do they...
by Pat McGrew | #PrintSampleTV, Direct Mail, Marketing, Print Sales, Print Services, Sales
Postcards are the lingua franca of communication. Even in today’s Instagram world, people send postcards when they travel. Businesses use them to find new customers and stay visible with current clients. Retailers use them to make offers and politicians use them to...
by Pat McGrew | #PrintSampleTV, Customer Communication, Marketing, Packaging, Print Sales, Print Services
When was the last time you played with a deck of cards? Real cards, not the online solitaire version? Over the last couple of years, I’ve found myself with decks of cards in my hands – real ones – that aren’t the traditional hearts, diamonds, spades, and clubs, but...
by Kelly Mallozzi | Print Sales, Print Services, Sales
This summer was supposed to be my summer of trying new things. I have been talking to a lot of my clients in sales and marketing in print organizations across America. I tell them that to move forward they must change their thinking, be bold, be adventurous, and try...
by Deborah Corn | #PrintSales, Buyers, Customer Communication, Featured, Marketing, Print Buying, Print Sales, Print Services, Sales
If you read my posts with any frequency or listen to the Print Buying UK v. USA Podcast co-hosted by me and Matthew Parker, you probably know I focus on helping printers create long-term relationships with print customers. I benefited from long-term relationships with...
by Tod Cordill | Customer Communication, Digital Marketing, Marketing, Print Sales, Print Services
The other day a client forwarded me an email that was written by the president of a commercial printing company who asked: Does anyone have suggestions for marketing specifically designed for lead generation? I’ve done plenty of work with this client over the years...
by Camille Corr Chism | Environment, Future of Print, Packaging, Paper, Print Services, Sustainability
The most recent drive towards sustainability motivated many companies to rethink packaging. Popular brands scrutinize the carbon footprints of their products. Packaging received so much attention during the Pandemic that Forbes Designated 2021 – The Year of the...
by Pat McGrew | #PrintSampleTV, Marketing, Print Services, Sales
Do you carry business cards? Some people have started to avoid them and exchange phone bumps to transfer contact details. Others take pictures of the card but don’t accept it to transport home. I’m an avid business card collector. They help me remember the contact and...
by Camille Corr Chism | Design, Operations, Packaging, Print Services, Sustainability
Here are some tips I want to share to ensure you have the best packaging for your product. The buzz around sustainability, online shopping, shortages sparked by COVID-19, and the unboxing experience means that packaging has received a lot of attention lately. These...
by Pat McGrew | #PrintSampleTV, Marketing, Print Production, Print Services
Print-on-Demand has a certain vibe. It’s immediate. It’s vibrant. But it’s also not the way many printers work. In this episode of Print Sample TV, we had a chance to talk about a print that we’ve been sitting on since last year. It’s the 202nd edition of the amazing...
by Kelly Mallozzi | Customer Communication, Print Sales, Print Services, Sales
I’ve been there and I’ve done it. Summer comes. You take your foot off the gas pedal a bit. You tell yourself that people are on vacation. Things are “slow”. And you’re not wrong. People ARE on vacation. Things DO slow down. But this is 2021. This is a different year,...
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