by Deborah Corn | Digital Print, Events, Inkjet, Print Production, Print Sales, Print Services, Software and Systems, Trade Shows, Video, Workflow
This international print industry event showcases innovations and further developments in high-speed digital print and finishing HUNKELER INNOVATION DAYS FEBRUARY 27 – MARCH 2, 2023 • LUCERNE, SWITZERLAND Learn more here HUNKELER LONG AND PROSPER! Deborah Corn...
by Deborah Corn | Customer Communication, Digital Media, Featured, Future of Print, Marketing, Print Media, Print Sales, Print Services, Sales, Tips, Trends
Greetings Citizens of the Printerverse and welcome to a New Year! For the first time in 3 years, it feels like an actual NEW year and not a continuation of what I refer to as the uni-year. The uni-year covers anything that happened between March 2020 and December 31,...
by Sandy Hubbard | Customer Communication, Marketing, Print Sales, Print Services
What does it take to succeed at marketing in today’s printing business? I’ll tell you what it doesn’t take. Buying into the hustle-bro marketing mythology. What is hustle-bro mythology? If you watch YouTube, you see snippets of pre-roll advertising that feature...
by Deborah Corn | Buyers, Events, Featured, Future of Print, Print Buying, Print Media, Print Production, Print Sales, Print Services, Printers
Greetings Citizens of the Printerverse! Another year for the printing industry is in the books. It seems like it zipped by although I can remember how slow the days and weeks felt at the beginning of the year. That is all just a blur now. So much has changed this...
by Deborah Corn | Buyers, Customer Communication, Featured, Print Buying, Print Media, Print Production, Print Sales, Print Services, Printers, Sales
Print has always been a potent channel for direct marketing and communication, and one of the safest. This is not new information to us. But recent events on Twitter including the image above sent out by ‘Nintendo America’ have sent shockwaves through the...
by Tod Cordill | Customer Communication, Digital Marketing, Marketing, Operations, Print Sales, Print Services
Are you getting noticed by your print customers? Do you know how they found you? I recently sat in on a client’s sales call with a prospect. When asked the proverbial “how did you hear about us?” question, the prospect answered, “I don’t know. You guys are...
by Deborah Corn | Buyers, Customer Communication, Featured, Print Buying, Print Media, Print Production, Print Sales, Print Services, Printers, Sales
If print customers are thinking of you as a print vendor and not as a print partner, you are in serious trouble. You are interchangeable. You are competing on price. You are a number on a spreadsheet. You aren’t top of mind for recommendations or referrals. You are on...
by Deborah Corn | #ProjectPeacock, Buyers, Creative, Customer Communication, Design, Education, Featured, Marketing, Print Buying, Print Production, Print Sales, Print Services, Project Peacock, Video
The secret to earning referrals and long-term loyalty with print customers for their printing and print marketing needs is really no secret. Creative collaboration is the key to success. Collaboration can take many forms. On the lowest end, we have information...
by Pat McGrew | #PrintSampleTV, Digital Print, Packaging, Print Services
The hot topic this year is packaging and all of the things you can do with it. It’s the most common billboard available and it isn’t used to its full capability. Think about it, every package can carry a logo and a tagline, but what about an invitation to buy an...
by Deborah Corn | Featured, Labels, Packaging, Print Media, Print Sales, Print Services, Sales, Trends
On August 6th, I attended KushCon Tampa with Will Crabtree – aka #WillThePrinter, co-host of the PrinterChat series on Podcasts from the Printerverse and owner of Tampa Printer, Gorilla Gurus and Sign Parrot, and Jim Cox, General Manager of Tampa Printer. KushCon is...
by Sandy Hubbard | Digital Print, Events, Marketing, Print Media, Print Services
Are you focused on recruiting new members and getting buy-in from your prospects? Try using variable print when holding your recruiting events. Personalizing the marketing package helps you gain trust and commitment. I’ll give you two examples of how to combine...
by Camille Corr Chism | Consumables, Digital Print, Environment, Packaging, Print Sales, Print Services, Sustainability, Trends
Have you ever wondered what you or your customers can do with your decorated, embellished packaging and printed materials post-use? Once you really start digging into the topic, it becomes apparent that the word ‘sustainable’ has many meanings. It seems as if the...
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