Inspiring Transformation and a World Of Growth with Shuchi Sarkar, Global Marketing, HP
Deborah sat down with Shuchi Sarkar, Global Marketing Head, Graphic Solutions Business at HP, at Dscoop to record this Podcast from the Printerverse. ‘Change’ can be a scary word. It evokes the fear of the unknown or breakdown of the status quo, and particularly in a professional sense it can make us feel as though […]
Every Picture Sells Your Story, Don’t It?
One of the best side-effects of hosting #PrintChat is the ability to see patterns in the chatters responses over time. I have a few topics I reword and ask about now and then to see if there has been any progress or deterioration with the subject at hand. Online portfolios/image galleries of client work on […]
Sales and Strategy Lessons From a World Class Brand
I am going to start this post with a huge disclaimer. I AM NOT A DISNEY PERSON. My kids are not Disney kids. We are not a Disney family. But we went there. Oh yes, we did. We decided to tack a couple days on at the parks because we were going on a cruise […]
2019 CMYK Manifesto: Invest in Your Audience
Greeting Citizens of The Printerverse and welcome to a New Year! My role as your Intergalactic Ambassador gives me a pretty unique vantage point since it allows me to be able to meet with, speak to and learn from so many of you out there each year. This annual post is my contribution to the […]
If Kelly Mallozzi Was Your Boss (and oh how she wishes she was)
There’s a difference between being a BOSS and being BOSSY, but it will be hard for you to tell the difference while reading this post, dear readers. Because today I want you to pretend with me. Close your eyes (I mean it, close your eyes! See what I mean about being bossy? Sheesh) Imagine that […]
Five Gifts You Can Give RIGHT NOW That Won’t Cost You a Penny
Yes, that’s right. It’s holiday and year-end time; a time when bloggers the world over dig deep into their creative toolboxes to write to you about (wait for it) GIFT GIVING. Ho to the hum. Well, I’m sorry to disappoint you, but I am no different, dear reader. I too, am overwhelmed with family and […]
Print Media Centr Debuts Project Peacock Peeks; An Educational Video Series for Print Customers and Printers
The Printerverse – November, 2018 – Print Media Centr (PMC) recently expanded the Project Peacock program by taking it beyond the conference room walls of ad agencies and in-house marketing departments and bringing it to screens, everywhere. Project Peacock, a traveling show-and tell created by Deborah Corn, the Intergalactic Ambassador to The Printerverse at Print […]
5 Ways to Show You Are Listening For Better Sales
Two of my favorite sayings regarding listening come from my work bestie Bill, who always says, “you have one mouth and 2 ears – do the math” and “you learn more with your mouth closed”. REALLY listening to someone is a true gift. Constantly striving to be a better listener is worth it. When you […]
How to Invest in Marketing for Short and Long Term Results
When you or your clients plan how to spend marketing dollars a decision needs to be made whether to spend for short-term results or long-term results. If most, or all, of the marketing budget, is spent on short-term results you’re being reactive and you’ll need to continually spend to get the same results. If investments […]
Do You Have Any Magic Under Your Workflow?
Workflow is part of the business infrastructure, part of the supply chain, and a key element to production. It’s art and science working together to create tangible printed products that are acceptable in quality to the client. As integral to the print product as it is, workflow suffers as a second-class citizen in many print […]
Are Print Management Services Signaling the End for Print Buyers?
As an in-house corporate print buyer, “Dee” has managed print spend budgets ranging from $15 million to $80 million for large ad agencies and Fortune 500 companies. Over the last decade, she has become increasingly concerned for the print industry and the talented print production professionals who lose their jobs as Print Management Services swoop […]
Color Management: The Intersection of Technology and Intent
The Printerverse at Print 18 was a resounding success. Our panels, interviews and events were attended by almost 2000 print pros, with a few hundred more watching from home around the planet via YouTube and Facebook. More than 6000 minutes of programming was watched live. If you missed any of our broadcasts the replays are here […]
