The Magic of Workflow Management in Your Workflow
Sometimes workflow gets a bad rap. After all, it takes time to create a strategy for linking all of the pieces together, and time is something that is often in short supply. However, if you do not take the time, things can get messy, inefficient, and expensive. You leave money on the floor, run at […]
How I Learned to Stop Ignoring Good Advice and Saved My Career
Many of you know that I am a loyal follower (and now partner) of Bill Farquharson. He has bestowed many pearls of wisdom and advice on me over the years, and I have internalized many of them and in many cases made them a part of what I teach to others. There was one […]
THREE 30-Day Challenges You Can Start TOMORROW
Challenges are all the rage these days. There was the Ice Bucket Challenge, there is the Whole 30 Diet craze and even multiple challenges on Facebook where you post your favorite albums every day for 30 days or post a moment of gratitude every day for 30 days. Which got me thinking…. Why couldn’t we […]
Tapping Into the Millennial Mindset to Drive Print Profitability
Often confused with Generation Z teens, the last birth year for millennials was 1996. In 2018, this makes them 22 – 37 years old. And they are today’s business buyers. They didn’t know life before the Internet and grew up with information at their fingertips. Which explains why over a third of millennial buyers expect […]
The Magic of Order Entry and Onboarding in Your Workflow!
Continuing our adventure through the wilds of workflow, the next stop is that messy process of codifying the order and getting it on board so that it can move almost seamlessly through your production workflow. We look at this process as part of Job Entry and Management when we are working on our forecasts. It […]
Cannabusiness: Getting HIGH on The Print Supply
Marijuana is Big Business. Thirty states and the District of Columbia currently have laws broadly legalizing marijuana in some form. That is more than half of the U.S. as of today, with more states queuing up to legalize and collect the billions in tax revenue created by cannabusiness. The Legalization of Marijuana is Big Business […]
Unbox An Experience That Captures The Attention of Your Customers
How many times have you heard the expression, you never get a second chance to make a first impression? I know. It sounds cliché, but it’s true. When you see something that captures your attention, you’re more likely to engage with it, remember it, hang onto it… and even pay for it! Yet when it […]
5 Reasons Why Printers Will NEVER Get Inside an Advertising Agency
Greetings Citizens of The Printerverse. It’s me… though today I’ve swapped-out my Intergalactic Ambassador antennae for my Print Buyerologist hat while I am writing this post. We are 41 days into 2018 and I have been keeping track of the meaningful vs. meaningless marketing material and “cold-call” emails from printers and suppliers that flood 4 […]
Four Love Letters to the Printing Press, from Historical Figures
Love Letter #1 – From a Monastic Scribe in the Middle Ages Dear Printing Press, A lot of people might think that I’d be mad at you, what with you putting me out of a job and all, but I’m going to tell you the God’s honest truth. Working from dusk til dawn 6 days […]
2018 CMYK MANIFESTO: PROVIDING THE PRINT EXPERIENCE
The following topics are over and done with in 2018: SHRINKAGE! There is less print in the world. Deal with it. Darwin called it “Survival of the Fittest.” Your biz, and the communications you produce or create have to be optimized for effectiveness at all times, or you will become extinct. SAVE A TREE? Psst… […]
2018: The Year of ….
The January post in Printerverse-land is usually a “looking toward the future” or a “predictions” type of post. This year, I am going to stay with the general idea of that theme, but switch it up a little bit. Depending on your age (or state of mind) I want you to pretend that I am […]
Casting Workflow Spells for a Magical and Profitable 2018
The last of the decorations are neatly in their boxes and the new calendars have been organized to get the new year started. What are you doing to make sure that you work will flow in 2018? What should you do first? What are the trends? What are the quick fixes to start the year? […]
