The Wizarding World of Workflow
Welcome to 2017! It’s a new year full of options and opportunity. If you are a print professional it’s time to become the wizard of workflow! If you buy print, this is a great time to expand your knowledge so that you can have great conversations with your print providers. But, before we dive in […]
Personalisation – Theatre or Scale?
I wanted to pose the following question to brands – do you want the theatre of an in-store pop up that can handle limited volumes of personalised products while the customer waits OR do you want high volume sales that can only come from an online activation nationwide? In the brave new world of the […]
Take Advantage of Holiday Giving Spirit for Meaningful Customer Feedback
One of the reasons I enjoy this time of year is that people tend to be nicer – even if they are faking it on the inside. As long as customer rushes have been addressed, and the holiday madness is winding down, there is a golden window of opportunity for you to get some meaningful […]
Holograms and Print – An Interview with Scott Manduck of VideoPlusPrint
I (virtually) met Scott Manduck of Video Plus Print a year or so ago. I was exploring the prospect of using video brochures in a campaign. He noticed my interest and sent me a LinkedIn message. We kept in touch and recently I received an email from his company that included a video of a new […]
Merry Printmas From Your Favorite Print Diva, Chloe!
Hi! I’m Chloe! I’m full of the holiday spirit, setting up the holiday décor, and making my way through getting Christmas and Holiday cards in the mail. Are you sending out holiday cards this year? If not, you should be! While sending email greetings is technically cheaper, nothing stays with a client like a Christmas […]
1/1 Interview with Ray Camacho: A Kid From Queens Transforming Print Business in Japan
One of the reasons I love what I do is that I have a platform to share your stories, and this is a great one. Ray Camacho from Yamagata Corporation is a really interesting guy, and although our call didn’t start off with this interview as the goal, I couldn’t pass the opportunity to get his […]
The 12 Days Of PRINTMAS Sing-A-Long 2016
The holiday decorations are out of the PMC blogging closet, it’s time for our annual sing-a-long! I freshen this list a bit each year to account for trends in the industry, a few were added below for 2016. Need a fun holiday joy-spreading idea?? Grab some co-workers and make a video singing to this, or your own version, and share with […]
Election 2016: And The Loser Is YOU And Social Media
We have all heard that politics and religion should be avoided as dinner and social media conversation, yet these last few months most of us have been sucked into some sort of commentary about the heated US Presidential Election – myself included. And yes the election is over, but debate over the issues and the […]
Game of Sales: Winning And Losing With Grace
There are so many moments in sales that feel like a game. And in most games, somebody wins and somebody loses. Whether we are talking about going up against our most fierce competition during a significant RFP, or a co-worker during the annual sales contest, somebody’s going to win. And somebody’s going to NOT WIN […]
When Interrupting Prospects Pick The Right WHY And HOW
When building an integrated marketing campaign, it’s vital to focus on WHY you are communicating with prospects and HOW. I see printing companies get bogged down with the WHEN parts of the campaign. They struggle with creating a schedule for contacting their prospects regularly. They worry that a prospect will just go to whomever has […]
What Comes After The Election? The Holidays!
Hi! I’m Chloe! If the numbers are accurate, half of you are happy with the election results at the national level and half of you are less than delighted. I get it. But, perk up! While the big print jobs of the election season are behind us, the holidays are around the corner! If you […]
Postcards From The Printerverse: 5 Events in 5 Minutes or Less
Greetings Citizens of The Printerverse! It’s been quite busy over here at HQ. I’ve been on 5 diplomatic missions over the last 2 months, traveling and participating at events to gather information and make valuable connections for us. Your support gets me in those doors, so if you didn’t have time to follow along while […]
