2016 CMYK Manifesto: Pushing The Print Media Agenda
The Following Topics are Over and Done With in 2016! YOU, Yes, Still You! This was included in the 2015 CMYK Manifesto, but it’s obvious many didn’t take this advice to heart, so I’ll try again. If your marketing is based on telling people what you want them to know, and that “conversation” consists of […]
In Memoriam: Print 220–2015 AD
After almost 2000 years since the first evidence of printing was discovered in China, with a joyous heart I am here to report that PRINT IS DEAD. It didn’t go easy and I’d bet even now some of you refuse to believe it’s gone, but trust me… print, like Elvis, has left the building. Print […]
Were You Naughty or Nice? 2015 in Review
Hi! I’m Chloe! It’s hard to believe, but this is our second Holiday Season together! Merry Christmas! Happy Hannukah! Felicitations for whatever you celebrate! 2015 has been a roller coaster of a year. Let’s look at what hit and what missed for me! The big hit for the year is the growth of more solutions […]
2015’s Shining Stars in Print
Ahh, another year is coming to a close. I love this time of year. Not only do I truly cherish the additional time with family, but I also love looking back on the year that practically just flashed before my eyes. This year was strange, to say the least. I’ve done everything from selling print, […]
#UKvUSA: Was 2015 A Good Year For Print Buying?
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, […]
The 12 Days of Printmas 2015 Sing-A-Long!
The holiday decorations are out of the PMC blogging closet, it’s time for our annual sing-a-long! I always freshen to account for trends in the industry, so a few new items were added below. Need a fun holiday joy-spreading idea?? Grab some co-workers and make a video singing to this, or your own version, and share with your customers. If you do, PLEASE […]
Survey Says Print Buyers Care More About Printers Than Price
A few weeks ago I sent out a short survey to my fellow print producers to get a quick temperature take on the things they care about, in order of importance. Matthew Parker and I will present the full results and what they mean to printers at HP’s 2016 Jetcomm Conference and again during Dscoop San Antonio, for […]
Misconception 3: Print Is Bad For The Environment
Here we have reached our last, perhaps most concentrated, misconception that print is bad for the environment? If you use toilet paper, paper towels, or buy packaged goods in the store (thinking cereal or anything else packaged in paper), then you are actually buying reminisces of recycled paper products. There is a lot of distorted […]
Three Ways To Effectively Maximize Your Twitter Reach
Depending upon what you do, and whom you are trying to engage with, Twitter can be a very powerful social media tool. I think of it as the funnel for all of my other communication channels. For Twitter to be effective, you have to have people following you who can see and share your information, […]
Four Things to Consider When Choosing a Print Vendor
As a graphic designer I constantly find myself in a position where I either have to recommend a print vendor or I have to use one for myself. There some specific things I look for in a relationship with a print vendor whether it’s for myself or for my clients. Local Versus Online. To be […]
#UKvUSA: Does The Press Matter?
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, […]
[VIDEO] Meet the Movers and Shakers From the Inaugural thINK Conference in NYC
The first thINK Conference – appropriately called thINK First, was held in NYC Sept 8-10, 2015 in the Roosevelt Hotel in NYC. thINK is a “collaborative, independent community of peers, solutions partners and print industry experts that represent the fast-growing $3.5B inkjet market.” Oh, and they are Canon Solutions America customers as well. There is […]
