Keeping Print Alive For Generation Z
by Jennifer Grace Last month I wrote a letter to marketers about Millennials about how we are affected by print (If you missed it, you can catch the link at the end of this article). Right now I’d like to address another generation for a moment. This generation is by no means a lost generation. […]
#PrintSales Training Part 4: Eyeing The Prize!
If you are just tuning in… I (Deborah Corn) am currently in “sales” bootcamp with my personal drill instructor Kelly Mallozzi. Kelly has agreed to use my journey as the example, and create a blog series for PMC called #PrintSales Training. Since this is what she does for a living, and very successfully, consider yourselves […]
Why Printers Should Attend A DAM Conference
I reached out to Henry Stewart to help me find a company that has helped PRINTERS successfully become Digital Asset Management service providers. When they put me in touch with Widen, it was quite a surprise to find out not only do they help Printers, they were a Printer! Widen saw a huge opportunity in the new DAM […]
Print @ SXSW
by Craig A. Bower I’ve kept myself pretty busy in the weeks since South by Southwest (SXSW) – an incubator of cutting-edge technology and digital creativity in Austin, TX – ended. Busy reading the media coverage and separating hype from reality. Busy downloading and trying out new apps I learned about. Busy following up with contacts. […]
Coke Zero Serves Soda From A Billboard In Indianapolis
Out Of Home advertising is certainly the most creative and most FUN to produce – especially when you have a client like COKE! I worked on the Coca-Cola International account for a few years so I do have first hand experience when it comes to spending some big bucks on big installations. We never did […]
Meet The New Print Pioneers
I’ve been thinking about how to tell you all about my incredible experience at Jetcomm and Dscoop since I got into the taxi to the airport heading home from D.C. This is one of those things that could go on forever and never truly do these events justice, or the incredible people I met, and […]
Of Swiss Chocolate and Pretzels: Tales From Hunkeler InnovationDays
By Chloe Mahendra-Fuji, Print Diva Hi! I’m Chloe! I just finished a run of tradeshows that made my head spin! And there are a few more to go this season. Let me share some of the cool stuff I saw. One of my all time favorite trade shows is Hunkeler InnovationDays in Luzern Switzerland. It […]
#UKvUSA: What Printshop Investments Attract New Customers?
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement […]
Print Fight Club: Round One Recap And Replay
Last week, with the support of our friends at eLynxx Solutions, I launched #PrintFightClub with the topic “Will Print Management Services KILL In-House/Agency Buyers, Or Save Them?” with panelists Matthew Parker representing Print Procurement Specialists, Jim Fennell representing Print Management Services, and me, Deborah Corn, representing Agency/Marketing Print Buyers. I just listened to the replay […]
Upcoming Events And Happenings In The Printerverse And Beyond!
I sent this as a group announcement to my LinkedIn group today, and it’s too packed with awesome event info NOT to share here too! Enjoy! Greetings Print Pro’s! Sorry to intrude on your Sunday but I am thinking you may have a little “quiet” time to read this and do a little clicking today. I will […]
VIDEO: Unique Inkjet Technologies Featured At ISA Expo 2015
Although I cannot make it to ISA Sign Expo this year, Chris Price is carrying on without me!! GRAPH EXPO is hosting the Print Application Center in partnership with our friends at My Print Resource. They will have some awesome panels, demo’s and a Cocktail Reception Friday April 10, 2015 – right on the show […]
1/1 Interview with Bill Borrelle, Brand Transformer and Strategist at Pitney Bowes
A few weeks back I had the honor to be invited by @PitneyBowes to participate in their first #powerofprecision chat on Twitter. The topic was the NEW Pitney Bowes, and yeah from head-to-toe this well-established and iconic brand has received quite a makeover! The chat was filled with marketers and brand strategists who were there […]
