Are Maps The Key To Unlocking Higher Marketing Conversion Rates?
As I mentioned in a recent post Personalization Is About To Get Real Personal, one of the cool techs I learned about at the Xplor 13 conference was locr Maps presented by CEO Rolf Richter. At first I was a little skeptical, especially since he claimed “marketing campaigns using locr maps have proven to be […]
PrintMediaCentr Launches Print and Integrated Marketing Webinar Site
To keep things tidy over here on the main site and keep our growing list of upcoming programming easily accessible, I am pleased to announce the launch of PMC’s Print and Integrated Marketing Webinars! While the site will be dedicated to our endeavors, everyone is still most welcome to post their Webinar information FOR FREE […]
#Paperless2013 Fires The TWEET Heard Round The Print World
Go Paperless in 2013 takes its eye off “Paperwork” and turns its focus on Catalogs Remember in the Lord Of The Rings movies when the EYE was looking around for Frodo and would fix it’s gaze is one direction until something else distracted it? Well that seems to have happened over the weekend with the […]
PAPERCUTS: A New Webinar Series For Paper Lovers Everywhere!
PrintMediaCentr Partners with Paper Merchants, The National Paper Trade Association (NPTA), and AtTask to Bring New Webinar Series to Paper Lovers Everywhere! New format brings opportunity for Print Buyers, Designers, and Marketers to learn about multiple substrates and engage directly with Paper Merchants and Spec Reps. The Printerverse – April 23, 2013 – PrintMediaCentr (PMC) […]
Personalization Is About To Get Real Personal
Not too long ago I wrote a guest blog for Printing Impressions about the Trade Show Road Less Travelled and spoke about my experience attending the Xplor Conference for the first time, and why I keep going back. Having just returned from the 2013 event last week, my conviction that Xplor is a hidden gem […]
3D Printers: What I Thought I Knew, But Know Now
Brian Rothschild has been a connection of mine on LinkedIn for quite a while, and he always has something lively and topical to add to the discussions he participates in throughout the platform. I was totally psyched that I would finally be able to meet him face to face at Graphics of The Americas, and […]
Create a FREE Listing For Your Biz At PrintMediaCentr
I am happy to announce that our revamped Global Print and Integrated Service Directory is up and running! New features include: • Extended listings • Location Map • Adding Social Media accounts • Social sharing of listings • Receive email FROM your listing • And more! And it’s STILL FREE!! If you already have a […]
Exploring Some Of The Largest Posters Ever Made
Excited to have Chris Taylor sharing content with PMC! He writes about wide format, and certainly started off BIG with this topic! As will be evident below, Chris is from the UK so sizes are provided in metrics (ACK!) and a “football pitch” is a “football field” in American… enjoy! Exploring some of the largest […]
College Uses Augmented Reality OOH Banner To Recruit Students
Here is a great use of cross media marketing! A printed banner connects people (and potential students) with a digital experience that offers them a glimpse into campus life. The video below doesnt show if there was a way to connect and get more information, but that would just be icing on the cake since […]
Who’s REALLY Consuming Print?
“In the last decade, while the digital marketing space has gotten noisier and considerably less effective, print has enjoyed a renaissance of increased conversion rates and marketing return on investment. Customers actually appreciate getting a nice postcard, well-designed catalogue, or personal thank you note in the mail today.” (via www.printisbig.com) A couple of years ago I […]
A Whole New Print: Is 3D Printing Coming To Your Local Print Shop?
By Ben Freund If you haven’t already heard, 3D printing is one of the hottest developing technologies coming to market. One of the biggest questions about it—for readers of PrintMediaCentr, especially—is how 3D printing will impact the traditional print industry. I’ll cover the argument in favor of 3D printing becoming a tool for traditional print […]
ASK ROCK: The Eternal Question That Confronts Printers: Growth Vs. Internal Operations
Welcome to ASK ROCK, a monthly advice column where industry expert Rock LaManna will answer your questions on topics such as: key financials for every business, and how it can lead to profitable organic growth, M&As, strategic alliances, succession plans, and exit strategies. He will also talk about leadership and present family business case studies. Do you […]
