Is it Really All About Data and Analytics?
By German Sacristan Kodak Return On Marketing Investment I keep reading papers and articles that make me feel as if marketing today is only about data analytics. Surely analyzing data is critical but there is more to it than just that. I see marketers making decisions based on the data that they have and failing because is […]
Go Green, Go Paperless, Isnt Just About Google
Make no mistake, the vested financial interest in “Go Green, Go Paperless” claims far outweigh any self-proclaimed eco-friendliness. Whether it is to sell digital/cloud products and services, or have you switch to electronic statements to save on printing and postage, dollars are the only green thing here. Paperless is not the issue. Digital and cloud […]
A Few Upcoming Events To Check Out In 2013
Greetings Citizens of The Printerverse! Thank you all for making 2012 an amazing year of growth, quality discussion, and superb networking here on Print Media Centr and in my LinkedIn Group Print Production Professionals. The group now exceeds 46,000 members, and along with the various channels PMC navigates including this site and #printchat, we […]
GOA Partners with PrintMediaCentr to Bring Live, Interactive, Designer Networking Zone to the Show Floor
Newest show feature brings designers and production professionals together, offering an engaging networking experience like no other Orlando, FL – December 17, 2012 – Graphics of the Americas Expo & Conference (GOA) today announces that it has partnered with PrintMediaCentr to bring an all-new, interactive design-centric zone right to the show floor. Designers can here […]
GOA Educational Sessions Bring the Latest in Print, Design Trends Under One Roof to Worldwide Attendees
In case you havent heard the big news, PMC is partnering with GOA and will be co-locating with the EXPO THEATER on the show floor in February! And more good news – we will be working very closely with Chris Smith from the American Graphics Institute and I will have some passes to sessions and […]
Are You Planning For AppForum13? PODi Provides Some Great Reasons To Check It Out
Last year I attended PODi’s AppForum for the first time. What I found would best be described as a community that worked together to provide education, share experiences as well case studies, all for the greater good of the digital print industry. It’s not often that you attend sessions at Trade Shows where “competing” vendors […]
Print Producers: Make The Best Of Your 525,600 Minutes In 2013
Assuming the Mayans were wrong, in a few short weeks we change the calendars and start a fresh new year with a rejuvenated and hopeful outlook for things to come. Here are a few things Im anticipating, examining, and planning to immerse myself in during the next 365 days. Technology is moving so fast and […]
PrintMediaCentr Zones Out At Graphics Of The Americas 2013
NEW! In its inaugural year, PrintMediaCentr (PMC) brings its action-packed, fun-filled networking zone live to the GOA show floor February 21-23, 2013! Co-located with the popular GOA Expo Theater in Booth 371, PMC is the place for an interactive experience like none other. Here, attendees can see, firsthand, the use of print-based marketing technology – […]
Unexpected passing of Mark Bonacorso, President of PR and marketing firm MediaINK saddens many
FOR IMMEDIATE RELEASE The loss of a passionate industry leader saddens many TUSCON, AZ—December 3, 2012. The print industry lost a long-time member and supporter on November 30 with the unexpected passing of Mark Bonacorso, President of PR and marketing firm MediaINK. He was 58. Mark was known and respected as an innovative, creative marketing […]
PrintMediaCentr Partners With FESPA For The 2013 Global Summit In London
Experience This Five Star Event in Five Star LUXURY! I am so excited to be working with FESPA again, especially since I am able to turn that partnership into exclusive offers for our community!! Register as a NON-MEMBER Printer and enter code PMC2013 when prompted to receive 10% off registration. One person who registers with this code will WIN 2-night’s accommodation at […]
The 12 Days of Printmas 2012
Although the 12 days of PRINTMASTM hasnt officially begun, I am calling for some Holiday fun… and you have time to prepare! Make a video of you, your company, or whomever singing the song below. Post it on YouTube, send me the link, and we will create a playlist of all the participants to […]
1/1 Interview with Rock LaManna, Executive Coach for the Printing Industry
I am fortunate to attend several industry events each year and even more so when I am able to participate in them. Such was the case this year at SGIA EXPO in Las Vegas where I presented a session titled “Understanding Todays Print Buyer.” Speaking at events is awesome not only because you get to […]
