Marketers Hold The Promo Line In 2011, Coupon Volume Drops For First Time In Years
Here is an instance where LESS PRINT is good news that there will be more opportunities for Print in 2012 as Markerters shift from offering coupons to once again creating campaigns to entice consumers with good ole’ advertising! Marketers Hold The Promo Line In 2011, Coupon Volume Drops For First Time In Years by Joe Mandese, […]
Win a FREE ticket to PODi AppForum 2012!
The PODi AppForum conference is 3 days of innovation and ideas for making more money with digital printing. Join us & hundreds of your peers in Las Vegas Jan. 23-25, 2012 for the industry event of the year. (Full 3-day conference valued at $1,295) Click here http://appforum2012.org/pmcfree and enter before January 5th for your chance to […]
Can Personalized Ads Save Magazines?
Those who HAVE the data, know how to MANAGE and can use it CREATIVELY… will win!!! by Lucia Moses Some Popular Mechanics subscribers got something extra with their November issues. The issue was bundled with an outsert from Hewlett-Packard that greeted them by name and showed a scene specific to their hometown. Inside the issue was a […]
Yes Virginia, Print Producers Care About Price. But We Are Not The Enemy.
I have seen several posts lately on the topic of “Print Buyers only care about price” that have gotten under my skin. I just don’t understand any of it or why we are being portrayed as the enemy. First and foremost, as a Print Producer my main concern is getting my job completed on time, […]
The 12 days of Printmas… a Sing-A-Long
Nope, I have already done my holiday caroling in this video for Mohawk Make Ready, so instead I am rotating the table in your direction… It’s your turn to have some fun and share your creative Holiday spirit with all of us!! I have provided lyrics and I’m inviting all of you to make a video […]
What Digital Asset Management can mean to a Printer
We all talk about the myriad of ways a printer might add value to the services he provides his Client in these troubled times; Cross-channel, Multi-channel, email marketing and the likes. One service is very much closer to home than you might think. Many printers save files for Clients in one form or another. How […]
