Redbook and Kiwi Magazines Host Parties
As traditional media become increasingly willing to try the nontraditional, magazines are exploring ways to promote themselves and brands sold by their advertisers. Redbook is teaming up with a company called House Party to better reach readers and potential readers. On Saturday, House Party will help Redbook put on 1,000 “girls-only” parties in reader homes, […]
Augmented reality and books, together at last?
Four vastly different projects marry augmented reality with publishing. by Peter Meyers Dorling Kindersley’s 3-D books Publisher DK is known for its visually lush books. Whether it’s intricately designed page interiors, pull-out maps, or even a die-cut cover that lets readers peer inside at body organs — this crew likes to make books that are fun […]
Making Greeting Cards Cool Again
By ELLEN BYRON Faced with declining card sales, American Greetings Corp. is struggling to adapt to the digital world. The company has tried to modify its content for the Web—a strategy proven somewhat successful in the music and book industries—but so far its offerings of e-cards and apps haven’t been enough to lure young card buyers. Now […]
Worldwide First: Augmented Reality Newspaper Ad!
Once again – Print is the vehicle for delivering the multichannel content… mX steps into augmented reality from PANPA Editor on Vimeo. AR Showcase — Augmented Reality Examples & Inspiration. Related articles AR Summit: Layar on augmented reality as the next mass medium (mobile-ent.biz) AR Summit: How Audi used augmented reality for its Le Mans […]
USPS Free Summer Seminars on "Every Door Direct Mail"
via USPS Offering Free Seminars : Page 1 of 1 : Print Professional. The U.S. Postal Service recently introduced Every Door Direct Mail, a simple, low-cost service that allows local businesses to market to every address in their neighborhoods without the need to rent mailing lists. Every Door Direct Mail uses mail-delivery route information, instead of […]
Should You Advertise In A Newspaper?
by Steve Strauss Mr. AllBiz, The Strauss Group, Inc. Not advertising is like being alone in a dark room with the door closed. You know you are there, but no one else does. Most businesses have to advertise if they are going to succeed because it is the basic way new customers learn they are […]
PrintMediaCentr is looking to PROMOTE YOU!
Are you part of a family owned Printing business with at least 2 generations currently working together? Are you a Vendor (or Freelancer) who has successfully incorporated Marketing Technologies such as QR and pURL’s into your Client Services? Are you a Print Producer who has successfully transitioned into Multichannel Marketing and are currently purchasing technology […]
QR Code/MS Tag Usage Study for Top 100 Magazines
Advertisers are the largest users of QR/MS tags which isnt necessarily new info, but it is interesting to see the breakdown of HOW they are using them in multichannel campaigns. Any thoughts on what “other” might be? See the study here: Action Code Study April 2011. Related articles The Majority Rules: QR Codes Are Memorable […]
The Last Handwritten Newspaper
via This Is the Last Handwritten Newspaper – Gizmodo. Not only is The Musalman written by hand—at a time when printed newspapers are dying like sick lepers—it’s produced by a team of only four scribes. And it’s not just handwritten—it’s transcribed in calligraphy. These people work. Hard. The Musalman has been operating in India since 1927, […]
Mobile Barcodes Can Be a Powerful Tool Provided Marketers Add Value
Usage and awareness on the rise Mobile barcodes, particularly the 2-D variety (such as QR codes), constitute a new tool for marketers looking to activate and measure the impact of static media, in-store displays and product packaging. “Mobile barcodes hold promise for marketers as a mechanism for activating other media and providing a bridge between […]
CPI produces first Royal Wedding book in under 96 hours
CPI has printed and delivered the first book to feature photographs of the Royal Wedding, less than 96 hours after the event took place. Kate, an unauthorised biography of the Duchess of Cambridge written by celebrity biographer Sean Smith, went on sale in UK bookshops today after CPI staff worked through the bank holiday weekend […]
Stephens & George revealed as Royal Wedding Programme printer
Merthyr Tydfil-based sheetfed magazine printer Stephens & George has been revealed as the company responsible for printing the Official Programme for the Royal Wedding. Details of the programme’s production were kept under wraps by the Royal Household until this morning, when it released a free electronic version in two formats, as a page-turning Ceros edition […]
