US magazine industry sees signs of recovery
The magazine industry in the United States has seen a burst of new launches on the newsstand in the first quarter of 2011, according to reports. <— Plum Magazine: US magazine launched in March During the period, 54 new magazine titles were launched, including Plum Miami, Gourmet Italian Kitchen and Harmony Magazine, double the 25 […]
Experts Weigh In On Likelihood of Huge Catalog Postal Rate Hike
The news last month that the U.S. Postal Service may be increasing rates sharply for the so-called “underwater” classes/subclasses of Standard Mail flats raised plenty of questions. Most pressing is the amount of the increase and how soon catalogs will see it, says Hamilton Davison, president and executive director of the American Catalog Mailers Association. […]
Study: Newspaper ads influence shoppers
via MediaPost Publications Newspaper Ads Still Guide Shopping 04/14/2011. Whatever their financial woes, print newspaper advertising is still a trusted source of information for consumers planning their shopping decisions, according to a phone and Internet survey of 2,502 U.S. adults performed for the Newspaper Association of America by Frank N. Magid Associates. The study highlighted the […]
New Data Show Mailing Lists Can Be Hard to Shake
Merchants send Americans 20 billion catalogs a year, and more than 1,100 brands offer to share their mailing lists.That amounts to a lot of name sharing, which can turn into a headache for people who want to get off lists. There is no law requiring all companies to let consumers remove themselves from mailing lists, […]
BP campaign shows there's life in print advertising yet…
We’re now approaching the one year anniversary of the BP oil spill, which not only knocked the living crap out of the marine life in the Gulf of Mexico and beyond, but also put a sizeable dent into BP’s share prices too. BP reported a £3.1bn loss in 2010, which was only a fraction of […]
How the USPS Postage Increase Impacts You!
Effective April 17th, 2011, the USPS is increasing postage rates. This post will explain what this means to you as both a consumer and as a bulk mailer. How was the USPS able to get the rate increase through? Last year, the USPS requested a 5.6% average postal rate increase. This would have raised first-class […]
Phantasm CS Designer | Studio | Publisher V2 released
For immediate release Issued 17 March 2011 Phantasm CS Designer | Studio | Publisher version 2 released New 7 day trial version allows Adobe Illustrator™ users to fully sample new color and pre-press tools Astute Graphics (www.astutegraphics.com) is pleased to announce the immediate availability of version 2 for each Phantasm CS level; Designer, Studio and […]
Will Classified Advertising Come Back?
Nowhere else have newspapers suffered as mightily in the last five years as in the meltdown in classified advertising, where nearly $14 billion in highly profitable revenue was vaporized between 2005 and 2010. The classified ad crash, of course, resulted from the worstglobal economic calamity since the 1930s. The real estate market collapsed. Employers stopped […]
Print stages a comeback
Electronics giant Sony turns to print marketing collateral to drive a “wow” factor. During the holiday season, it worked with its direct marketing agency, The Agency Inside Harte-Hanks, to create full-color inserts reminiscent of mini catalogs, which ran in newspapers across the country. The marketing pieces gave recipients information on where to buy the hottest […]
New Publication Paper Price Monitor
by Terry L Choate Jr I have found, throughout the course of my career, that unless publishers have a resource to utilize in which to track accurate paper pricing, many times they find themselves over-paying their printer for the paper that they are consuming and being billed for. I think that while many printers try […]
How Will Digital Print Integrate with Intent-Based Marketing?
By Heidi Tolliver-Nigro on February 15th, 2011 As we head into DSCOOP, all thoughts are turned to the future of digital print. But if we want digital printing to thrive, we have to remember that digital print doesn’t live in a vacuum. Our idea of “multi-channel marketing” as personalized direct mail that sends recipients to […]
Newsstand Tries Convergence of Technologies
LONDON — A newsstand set to open here next week will sell more than a dozen international editions of Vogue magazine, in languages including English, Russian and Chinese. More than 100 other titles from around the world will line the shelves, with little flags indicating their country of origin. Visitors will be able to browse […]
