Will technology kill book publishing? Not even close.
Today, it is not uncommon to hear predictions that the names of the great publishing houses will soon fall from the covers of books to the footnotes of self-published history tomes. Casual observers could be forgiven for thinking this way based on headlines on the e-reading revolution. First, Amazon announced that its e-book sales topped […]
Government launches council newspaper consultation in UK
The coalition government has backed publishers’ complaints about council-run newspapers. Publishers have complained that, in some instances, council newspapers are being run as rivals to local newspapers, taking away advertising revenue in the process. Secretary of state for communities and local government Eric Pickles will put forward proposals to curb council titles, launching a consultation on […]
Assessing your current print supplier?
In any economy, it’s important for direct marketers to constantly re-evaluate existing relationships with their supplier base. Now is a critical time to assess your current print supplier by asking some questions: Let’s start with one of the most overlooked questions: “What pieces are optimally produced on your equipment?” Printing equipment, though similar, is also […]
Which Way will PRC Rule in Exigent Postal Rate Case?
With less than two weeks before the Postal Regulatory Commission decides on the U.S. Postal Service’s exigent rate hike proposal, both sides are clearly on edge. The money-losing USPS says it needs the exigent rate hike desperately, while already-stretched catalogers say a postage increase will force them to cut back on mailings. Plus, the legality […]
E-readers encourage MORE book buying & reading
Few Americans use electronic reading devices, but those consumers who have embraced digital reading tend to read more often than when their eyes were gliding over printed pages, suggest survey data from Harris Interactive Inc., a market research firm. Harris based its findings on an online survey of 2,775 adults conducted from Aug. 9 to […]
How Old-School Catalogs Help Drive Up Online Sales
I recently received an email from Internet Retailer promoting a piece of research which suggests that online shoppers that received a catalog in the mail spent on average 163 percent more than those that didn’t. One hundred sixty-three percent? That’s a big difference. This prompted me to go back to the research into the Lessons […]
Newspaper Group Offers a Guarantee to Marketers
NEWSPAPERS are joining media like television and magazines in guaranteeing some results for advertisers. Image by Getty Images via @daylife The Newspaper National Network, which is owned by 25 major newspaper publishers and the Newspaper Association of America, will offer a deal to national marketers that sell packaged goods like health and beauty aids, food, […]
Is Print Dead?
References allow you to track sources for this article, as well as articles that were written in response to this article. Source: Publishers.org Source: Bowker Reports Traditional U.S. Book Production Flat in 2009 Source: Magazine Publishers of America – 2010/11 Magazine Handbook Source: Newspaper Death Watch Source: The Dire State of the Newspaper Industry [STATS] Source: BLS.gov / Printing Article appears […]
Do Animated eBooks Have a Future?
Recently we’ve been exploring how the book industry is adjusting to electronic books. There are pros and cons to eBooks, but regardless the industry is moving to digital formats fast – even to the point of the Oxford English Dictionary considering not publishing another print edition. Some book publishers aren’t just adjusting to eBooks, they’re […]
Advertising/Publishing Navigate New Business Reality
The Ad/Edit Wall Worn Down to a Warning Track What wall? The question for print has become less about whether to cross the boundary between editorial and sales and more about how best to do it.In the latest scene of church-and-state rapprochement, the new issue of Scholastic Parent & Child magazine has arrived with an […]
Industry responding to Unisource Print Council challenge
Within the first month of Unisource’s $100,000 Challenge Grant to The Print Council (see http://americanprinter.com/paper-ink/news/unisource-partners-with-print-council-0723), six companies have signed up and joined together to promote the power of print. They are NewPage, Hewlett Packard, Neenah Paper, PrintingforLess.com, MSP Digital Marketing LLC, CRW Graphics, PennLitho, Dome Printing and HBP Inc. Ben Cooper, executive director, The Print […]
The Future of the European In-House Printing Market
InfoTrends has announced the release of a major multi-client study entitled The New Repro: A Study on In-House Production Printing in Europe in 2010 and Beyond. Having conducted a 2009 multi-client study on the US in-plant printing market and a 2005 study on the European in-plant printing opportunity, InfoTrends has a significant existing knowledge base […]
