How does effective print impact consumer purchases?
How does effective print impact consumer purchases? To answer this question, Appleton Coated commissioned a proprietary research study of more than 1,000 high-end, high-minded consumers. The company shares its findings in a new publication, appropriately-titled, “ROI.” Beyond a positive Return On Investment, “ROI” reveals five new I’s in ROI: Inspiration, Impact, Interaction, Involvement and Integration. […]
XML 2010 Multi-channel Publishing Conference Keynotes to Focus on the Future
IDEAlliance today announces the Keynote Presentations for its annual XML Conference to be held October 13-15 in Philadelphia at the Crowne Plaza Hotel. This year’s conference, themed “eMedia Revolution,” focuses on eMedia Publishing and XML Foundations, Applications and Interoperability. Keynoting this year’s conference are Joshua Quittner former editor of Time Inc.’s Business 2.0 and current […]
Can Augmented Reality Help Save the Print Publishing Industry?
Image via CrunchBase There’s a memorable scene in the movie Minority Report where a man reads a futuristic newspaper with rich embedded multimedia updating live with breaking news. While we are a long way seeing anything like this in the hands of the general public, a German newspaper has taken a small step in that […]
A New Generation of Media Experts
Image via CrunchBase I’ve recently become obsessed with YouTube. In particular, I’ve been watching people who are creating mini-media brands by reviewing products in very specific niches. Before I dig into the videos themselves, I want to share why I am so enamored with them. An entire generation is growing with the content, marketing, sales, […]
Digital Comics Show Potential As Ad Platform
While most mainstream attention at last month’s Comic-Con convention in San Diego was centered on Hollywood stars such as Angelina Jolie, Will Farrell and Sylvester Stallone, comic book publishing executives were taking a close look at the future of their business and the hope that switching to digital will re-energize an industry that’s been stagnant […]
Printers head to D.C. to urge block of postal rate hikes
Pittsburgh, Pennsylvania – Printing Industries of America’s members from across the country are gathering on Capitol Hill next month to oppose an emergency postal rate hike proposal that would dramatically bust caps on postal rate increases imposed by Congress in 2006. The USPS is petitioning to raise rates higher than allowed by current law, claiming […]
7 Reasons Print Will Make a Comeback in 2011
You’ll find no greater supporter of online content marketing than me, but marketers and agencies are talking up print for 2011. Yes, in the era or iPads and Apps, there is still a role for print. Jeff Jarvis recently wrote about how media companies need to ignore print. The physical costs of production and distribution […]
News Corp. plans national newspaper for tablet computers and cellphones
Image via CrunchBase News Corp. Chief Executive Rupert Murdoch is embarking on an ambitious plan for a new national digital newspaper to be distributed exclusively as paid content for tablet computers such as Apple Inc.’s iPad and mobile phones. The initiative, which would directly compete with the New York Times, USA Today and other national […]
Magazines stretch into new frontiers
The latest ABC figures tell a story of decline across some sectors but success in other areas. While the numbers are still a useful trading tool for the industry the health of a brand is about much more than a set of circulation figures every six months. Some publishers and media commentators think that magazine […]
Smart practices for b-to-b newsletters
Prioritizing content is often an afterthought for too many business-to-business marketers, including in their e-mail marketing. In fact, in the recent “2010 E-mail Marketing Benchmark Report” from MarketingSherpa,” content relevancy was named the No. 1 challenge for e-mail marketers — especially b-to-b marketers. Unfortunately, too much time is spent on logistics and planning while content […]
Report claims DM brings in a third of sales to retail sector
The Direct Marketing Association (DMA) has released its first Value of DM report, revealing that direct marketing contributed more than a third of sales to the retail sector in 2009. The report, which polled 412 companies engaged in DM across a number of sectors, found that £102bn of the retail industry’s £285bn revenues last year […]
This print is dead mantra is lazy thinking
The rise of e-readers and tablet computers inevitably leads to questions of whether print is on its way out. Magazines bear the brunt of this speculation, with many mainstream titles’ circulations falling. The most common argument regarding the future of print magazines is that readers would prefer to consume what they currently offer electronically. This […]
