Opportunities in Printing and Production
The book printing and production is a business which can offer you many satisfactions and its complexity offers you a special beauty. If we want to elaborate an investment plan in view of acquiring the equipments necessary for this, we must create a market study which largely comprises: the publishing houses with their market share, […]
Changes In the Print Industry
Technology continues to change our industry… and now it has changed forever! Microchips, the Internet, and new printing processes have accelerated changes to the print industry and we have a decision to make. The decision before us is “Am I going to ride out as long as I can the traditional print model” or “Am […]
5 Nike 'Write The Future' World Cup Print Ads
5 Nike ‘Write The Future’ World Cup Print Ads | Penn Olson. Nike’s ‘Write the Future’ viral ad has attracted over 12 million views in 2 weeks. Accompanying the viral video are 5 gorgeous print ads. The print ads are all snapshots of the video ad scenes, except that I don’t quite remember Robinho in it. […]
Can Web 3.0 save the publishing industry?
Vator.tv – Can Web 3.0 save the publishing industry?. The Semantic evolution of Web publishing could cut costs, save time, and increase ad revenue In an increasingly paperless world, does the publishing industry stand a chance? Absolutely. Michael claims that business is done on paper, and the essence of his words remains true: commerce cannot occur […]
Hewlett-Packard Wants to Print for Smartphones
Hewlett-Packard Wants to Print for Smartphones – NYTimes.com. SAN DIEGO — Vyomesh I. Joshi, the head of Hewlett-Packard’s $24 billion printing empire, relaxes by taking long walks on the beaches near his home here. And, for a while, it seemed as if he might end up spending more time strolling the sand than moving ink and […]
Why One-to-One Cross Media is going to change our future?
Innovative Web. Recently, as a web to print expert, I started to investigate the integrated One-to-One Cross Media opportunities and my eyes really opened up. If you are a Service Provider and your purpose is to become a Marketing Service Provider, One-to-One Cross Media campaigns must be part of your future services. Why? First let […]
QuadTech's newspaper color control system helps newspapers print color ads
Sussex, Wisconsin – The trend in newspaper printing for better control over color is being fueled by a need to diversify. Semi-commercial products, hybrid heatset/coldset newspapers and publications geared to attract advertisers – such as lifestyle supplements – are now commonplace. To help printers achieve the required quality and accuracy, QuadTech (IPEX 2010 stand 06-C520) […]
Komori hosts sustainable packaging conference
Rolling Meadows, IL – More than 40 commercial print companies were represented at the recent “411 on Sustainable Packaging” Conference held by Komori America Corporation, a premier manufacturer of sheetfed and web offset printing presses. The event took place on May 5th and 6th in Chicago at the Schaumburg Marriott and Komori’s North American Headquarters. […]
Playboy 'readers' get 3-D centerfold in June issue
Playboy readers who can only imagine what it would look like if a centerfold jumped right off the page are getting new specs to help them see into Hef’s world. The magazine’s June edition hits newsstands Friday equipped with 3-D glasses. Now the toy that has kids dodging dragons, meatballs and tall blue aliens at […]
Modernizing the Pantone Matching System
With the release of PANTONE PLUS, Pantone has taken an important step to modernize the PANTONE MATCHING SYSTEM (PMS), which has been a color communication standard for half a century. When Pantone introduced the Goe system in 2007, many wondered whether this was an attempt to replace PMS. According to Ron Potesky, that was not […]
WEBINAR 5/18 – Direct Mail Dynamics
When: Tuesday, May 18, 2010 from 2:00 to 3:00 p.m. Eastern Time (11:00 a.m. – Noon Pacific) Where: Anywhere – all you need is an Internet connection. If you’ve been stuck on direct mail autopilot, take back the creative controls with PaperSpecs’ next FREE Webinar, “Direct Mail Dynamics.” It’s sure to ignite the creative fire […]
Pantone unleashes PANTONE PLUS, the next generation of color
For nearly 50 years, the PANTONE MATCHING SYSTEM has been the worldwide color communication standard. As technology and working styles advance, Pantone continues to evolve its color tools and technology to reflect today's design and production workflows. Pantone LLC, an X-Rite company and the global authority on color and provider of professional color standards for […]
