Glamour 2D Barcodes to Let Readers 'Like' Brands on Facebook
Glamour’s September issue will try to make 2-D bar codes friendlier by including icons that readers can photograph to “like” advertisers on Facebook and recieve special offers in turn. Magazines including Entertainment Weekly, Golf Digest and Woman’s Day have been exploring 2-D bar codes, quick-response tags and similar systems that aim to make print more […]
50% of Printers Charge for a QR Code
By Roger ⋅ April 25, 2011 Printing industry business consultants Crouser & Associates have published a survey of 124 US printers and their pricing policy for QR Codes (chart below). Of the 50% of printers who charge for a static QR code the survey found that the charges ranged from $5 to $500 with a […]
Infographic: A Guide to Mobile Barcodes
With marketers and the masses coming around on barcode marketing, we decided to clear the air about which barcodes are most appropriate for particular marketing campaigns, the growth of the barcode marketing category, and where to find additional resources about barcode marketing opportunities. via Cracking the Code – Upshot’s Guide to Mobile Barcodes (Infographic) | […]
USPS, QR Codes and their Summer Sale
Direct mailers in the United States are to see for themselves the benefits of linking smartphone technology with the physical mail, under a special promotion from the US Postal Service this summer. The world’s largest postal operator is set to offer a special 3% discount in July and August for any letters or flats if […]
Zoove: Something Better Than QR Codes
By: Kunur Patel I really, really don’t love QR codes. And I can’t understand why magazines and marketers really do. Yes, I see the sex-appeal. Quick-response (QR) codes let users actually do something with old media: They make packages, print ads and magazines clickable and linkable to websites or apps. They’re big in Japan — that’s […]
50 Creative Uses of QR Codes
QR codes are fast becoming a powerful force in marketing, acting as a connector between the physical world and the web. People see a QR code, scan it, and are suddenly engaged in your message (when you do it right.) There are plenty of creative ideas for how businesses, non-profits and municipalities can use QR codes […]
QR Code RIP
Mark Twain’s often misquoted reply to a London newspaper correspondent in May 1897 “The report of my death was an exaggeration” could well apply 114 years later to the recent plethora of articles on the demise of the QR Code. The original source of these articles is a Google statement “Users will no longer find […]
Infographic: What Are QR Codes
via OllieBray.com: Interesting Infographics (2 of 5): QR Codes (what are they & who is scanning them?). Related articles Who’s Really Scanning All Those QR Codes? (e1evation.com) QR Codes in the big city. How New York may start offering QR Codes for Public Transit… Smart! (realtygo.wordpress.com) The QR Code Statistics you have been looking for […]
The New Sears Tool Catalog QR Codes
Sears must have had some success with the QR Codes in their 2010 holiday Wish Book. The Sears new annual Tools Catalog has been populated with QR Codes (image below) as well. The QR Codes typically resolve to videos showing the various tools in use which is a great idea, every tool catalog should be […]
QR CODE Content-rich Resume!
via QR CODE – Content-rich Resume on Vimeo. Related articles QR Code Usage on the Rise – Adrants (blueorbit.wordpress.com) ShareSquare’s QR Codes Helps Brands Connect the Offline World to the Mobile Web (nytimes.com) ShareSquare’s QR codes helps brands connect the offline world to the mobile Web (venturebeat.com) How to Create QR Codes and Share Them […]
Home Depot rolls out Scanbuy QR codes nationwide
Home improvement retail chain Home Depot is teaming with mobile barcode solutions provider Scanbuy to launch a new QR code initiative spanning across more than 2,200 U.S. stores. Introduced this week in conjunction with a print ad promoting the Martha Stewart Living kitchens brand, the Home Depot campaign incorporates 2D barcodes to give consumers mobile […]
QR Code Awareness Survey
MGH has conducted an online survey to gauge awareness and usage of QR codes among smartphone users. The online survey of 415 smartphone users was conducted on the Vision Critical Springboard America panel. 32% of respondents said they have used a QR code, and 70% percent said they plan to use a QR code again […]