U.S. Media Biz To Rise To $1.1 Trillion In 2011
The excerpt below is from a post on MediaPostPublications.com yesterday which you can read in it’s entirety here. I pulled this section out as I thought it would be most relevant to our audience, but the article provides some interesting data related to advertising as well. Seems still there is still no great news for newspapers […]
Rethinking the Marketing Funnel in a World of Social Media
By David Rogers As the adoption of social media, mobile computing and new digital behaviors continues to deepen, businesses today are faced with the challenge of rethinking many of their basic strategic paradigms. In thinking about customers, businesses are facing a shift from a paradigm of individual customers to one of customer networks. At the […]
QR Code vs. Microsoft Tag
By Roger Marquis… Last year, I did a simple analysis on terms found in the 2D barcode space and, after receiving a comment by a member of my LinkedIn group (2D/QR Barcode Strategy and Creative), I thought to revisit the research and provide an update. The charts below are from Google Trends and serve to […]
What is Attraction Marketing?
A fun video lampoons the pitfalls of traditional marketing and how Attraction-Based, Inbound Marketing can save the day from Honey Advertising! What is Attraction-Based, Inbound Marketing? Attraction-Based, Inbound Marketing takes everything you knew about traditional advertising and marketing and turns it on its head. Instead of constantly bombarding your target market with costly ads, radio, […]
Infographic: The Future of Interactive Advertising
via Infographic Series: Interactive Advertising | Mutual Mobile. It was only ten years ago that Google created AdWords – technology that gave advertisers an unprecedented level of targeting. Today we’ve become accustomed to context-aware advertising everywhere from our Facebook to our Gmail, but mobile technologies are taking contextual and interactive marketing a step further. Advertisers can […]
Google, Already Dominant in Mobile Search, Isn’t Resting
MOUNTAIN VIEW, Calif. — In early 2008, in the early days of the iPhone era, Google engineers began noticing something unusual in the search engine’s logs. Owners of these new phones were doing a huge number of Web searches. But there was a problem: searching on a phone was less than ideal. It was hard […]
7 Website Improvements That Will Increase Sales Now
If your website still looks like an online brochure, then you are missing out on the most effective lead generation tool that you have. These seven website design tips will make it easy for your website visitors to become your ideal customers: 1. Place an identifying tagline at the top. Tell your customer where they’ve landed. […]
Small businesses turn to social, search marketing
A growing number of local businesses, facing tight marketing budgets, are turning to search engine marketing and Facebook to promote themselves, according to a survey from MerchantCircle, a social networking site for local business owners. Asked to name the top three most effective marketing methods they use or have used, 42% cited search engine marketing, […]
