Empire Avenue: The Next Big Thing in Social Media
by Douglas Idugboe Is it a game, a social media exchange, a social media measurement tool or a rating system? Empire Avenue has been the eye candy of the social media world since the last month or so. Being an avid admirer of innovation in social media, I couldn’t resist the temptation to jump aboard the […]
British Airways to launch first 2012 Olympic ads
Airline’s London Games campaign will shun TV and use national print media and online advertising instead! British Airways is to launch its first ads to promote its £40m sponsorship of the London 2012 Olympics with one of the airline’s biggest campaigns, which will run for more than a year – but not on TV. The […]
PepsiCo to launch social vending machine
(Reuters) – PepsiCo Inc is introducing a “social vending” machine that lets users buy each other drinks remotely, further proof that its decades-old rivalry with Coca-Cola Co is going ever-more high tech. A prototype of the new technology will debut at a trade show this week in Chicago. Coke started testing its Freestyle vending machine, […]
Glamour 2D Barcodes to Let Readers 'Like' Brands on Facebook
Glamour’s September issue will try to make 2-D bar codes friendlier by including icons that readers can photograph to “like” advertisers on Facebook and recieve special offers in turn. Magazines including Entertainment Weekly, Golf Digest and Woman’s Day have been exploring 2-D bar codes, quick-response tags and similar systems that aim to make print more […]
How The British Royal Family Has Embraced Social Media
An event that only happens once in a generation: a British Royal Wedding. On Friday, April 29 at 5am EST Prince William and Kate Middleton will be wed at the Westminster Abbey in London. People all over the world have been buzzing with anticipation. Crafters have been turning out little figures from a “knit your […]
10 New Twitter Tools to Boost your Productivity
via: 10 New Twitter Tools to Boost your Productivity – DesignModo. Being productive with Twitter is extremely important I found since it is so easy to spend the greater part of any given day on their without getting anything done. So here is a list of tools I am using to have my Twitter activities […]
Now that Nearly Every One is Social, How Do You Differentiate Yourself?
Facebook has over 600 million active users, and nearly 50% of those users are active on a daily basis. If Facebook was a country, it would be the third-largest in the world. Though hard to believe, it’s a reality that social media didn’t have any takers few years back and now there seems to be […]
Interactive Billboard integrates Social Media and Provides Dog Food!
Watch this short video for a really amazing concept and execution for finding your audience, and gaining new customers! Related articles Emotional Billboards: The Idea Behind the Execution (adgeek.us) Check in: snack out – billboards that dispense dog food with 4square checkin (adland.tv) Billboards have feelings too (itskatherinec.wordpress.com)
8 Ways to Successfully Sell Using Social Media
By Mike Schultz There’s this age-old problem with selling: If we could only get more people to pay attention to us, we could build relationships that lead to sales. Fortunately, social media offers an amazing source of business opportunities. If you approach it the right way, you can build many relationships that could be crucial to […]
Death Stalks the Twittersphere, Offering a Lesson in Consumer Exposure
A priest, a rabbi and a witch doctor walk into a bar. The rabbi tweets, “Oy, you’ll never believe where I am and who I’m with. Can’t wait for the punch line.” Five minutes later, the bar’s phone rings. The bartender picks it up, listens and shouts, “Is there a Rabbi Glickman here? ” The […]
4 Twitter B2B Case Studies – How Tweets Lead to Business
Twitter is now 5 years old – Long Live Twitter! With an estimated user base that is now double that of LinkedIn at more than 200 million users, Twitter is less about what we are doing now and more about becoming a channel for customer service, consumer campaigns, and big brands to engage with their […]
3 Case Studies of a Successful B2B Blog
Over the last few years blogging has become a recognized marketing tool as a component of a social media strategy. While businesses used to scratch their head as to why they should be fiddling with something that was originally created for individuals, B2B marketing professionals should now realize that a blog can and should play […]
