INFOGRAPHIC: The Winners & Losers of Social Networking
The course of social media never did run smooth — not for long, anyhow. And for some Web 2.0 companies, it’s running less smoothly than ever. It goes without saying that Facebook is the network du jour, but even though the reigning champion’s user stats keep soaring, social networking as a whole might be leveling […]
What You Can Learn from Baby Emerson about Viral Marketing
Another young Canadian has followed Justin Bieber’s footsteps to become an overnight YouTube sensation. There’s a difference though – this fellow doesn’t sing, doesn’t dance and he’s only five-and-a-half-month! YouTube has millions of kid videos, however not many of them managed to fetch eleven million views in a few days. The video titled “Emerson – […]
Groupon's image problems spread to Europe
Over the past few weeks, group buying website Groupon has come under a lot of scrutiny in the US. Stories in the press have not been kind: paidContent described Groupon as “a magnet for lawsuits”, while the Los Angeles Times went as far as to report legal papers accusing the company of “bait and switch” […]
The Facebook infographic video
via Adverblog: The Facebook infographic video. Related articles Do you need a social media detox? [infographic] (holykaw.alltop.com) 3 Interesting Facebook Infographics (facebookflow.com) INFOGRAPHIC: Top 10 Brands On Facebook (allfacebook.com)
Infographic: Linkedin Facts And Figures
via PSFK » Linkedin Facts And Figures [Infographic]. Related articles LinkedIn Passes 100 Million Users, Celebrates With Infographic (blogherald.com) 2 Looks at the The State of LinkedIn [Infographics] (readwriteweb.com) Infographic: LinkedIn hits 100 million users | Social Media Today (huguesrey.wordpress.com) LinkedIn Blows Past 100 Million [INFOGRAPHIC] (socialtimes.com) Who Uses LinkedIn Rival Viadeo? [Infographic] (thenextweb.com)
How Objections to Social Media Are Killing Your Business
One of the most common objections to social media is that it’s a fad; here today gone tomorrow. There is truth in that the social media sites we have today grew out of other sites: LinkedIn (2003) evolved from SixDegrees (1997) and Friendster (2002), then MySpace (2006) gave way to Facebook (2004) when it opened itself up […]
Ad Industry's New Ethics Code Takes on Brand Integration, Social-Media Disclosure
The advertising industry has a new ethics code, as the Institute for Advertising Ethics today released a set of eight principles on issues ranging from the blurry line between advertising, editorial and entertainment content to behavioral targeting and disclosure of compensation for social-media endorsements. The institute, an independent body administered by the American Advertising Federation […]
F.T.C. to Look at Alcohol Ads & Social Media
For the fourth time in 12 years, the Federal Trade Commission plans to study the effectiveness of the voluntary guidelines followed by most marketers of alcoholic beverages. The guidelines are intended primarily to reduce the exposure of advertising to those under the legal drinking age. One area the commission is likely to explore is advertising […]
Kidnapping the Cap'n: Guerrilla 'Success' for Cap'n Crunch
Resistant Marketers Still Focused on Numbers, not Relationships — and These Numbers Are Small By: Bob Garfield Published: March 07, 2011 With Frienders like this, who needs enemies? Michael Gutweiler and Cory Smale, two Chicago 20-somethings trying to get attention for their new social-media boutique, hit on a clever idea. They found a large, iconic […]
Students Get To Tour College Campuses On Facebook
Who of us wouldn’t have appreciated an accessible and comprehensive virtual tour of schools back when we were applying for college? And how easy would it have been for you if you could take the tour while chilling on Facebook? Well, its seems one online walking tour company has realized that it’s best to reach […]
Social network debutantes hope to shine in Austin
Three-and-a-half weeks before South by Southwest Interactive, Hashable, a real-time digital Rolodex service and entrant in this season’s social networking sweepstakes, is gearing up for the attack. “Basically, this is our formal launch,” chief marketing officer Emily Hickey, a seasoned tech promoter, explained in a meeting at the company’s New York offices. “Our goal is […]
Chicco Launches Digital Interactive Campaign on Times Square Billboard
Chicco, an Italian purveyor of baby products, and its agency McCann Erickson, selected Aerva to provide a full technology platform to drive user-generated baby videos from the Chicco website to the American Eagle LED board in Times Square as part of an innovative campaign to increase Chicco brand awareness in the US. As part of the […]
