Facebook expected to launch 'Gmail rival'
Facebook is expected to launch a new messaging system seen as a challenge to Google’s Gmail, Yahoo and Hotmail. The giant social network – which boasts more than 500 million users worldwide – will host a special event in San Francisco on Monday. Unconfirmed reports suggest Facebook could announce its own e-mail address – @facebook.com – […]
U.S. Army Puts Marketing Guns Into Social Media
The U.S. Army is social. The armed service has shifted a big portion of its marketing budget away from traditional broad-reaching media to an “Army Strong” social media site, ArmyStrongStories.com, that turns servicemen and women into bloggers. Bruce Jasurda, CMO of the Army, discussed the program at the New York Conference Board gathering this week. […]
The State of Social Media Marketing, 2010 (Infographic)
by DAVE LARSON on NOVEMBER 10, 2010 via The State of Social Media Marketing, 2010 (Infographic). Flowtown – Social Media Marketing Application Related articles The Development in Facebook Mobile [infographic] (mindjumpers.com) Evolution of the Geek – From the 1500s to the Glee Geek [Infographic] (socialtimes.com) The State of B2B Social Media Marketing [INFOGRAPHIC] (mashable.com)
The final nail in coffin for Net neutrality?
NEW YORK (CNNMoney.com) — Before Tuesday’s midterm elections, there were 95 House and Senate candidates who pledged support for Net neutrality, a bill that would force Internet providers to not charge users more for certain kinds of Web content. All of them lost — and that could mean the contentious proposal may now be all […]
1/1: Interview with Mari Smith, Social Media Speaker, Trainer & Consultant
Hi Mari! Thank you so much for taking time out of your extensive schedule to answer a few questions for us. I first became aware of you during the International Freelancers Day Online Conference where I watched your Facebook Marketing Success Secrets for Solo Professionals presentation. I have to admit that prior to that, my […]
3 Rules to Follow When Devising Your Social Media Strategy
Social media is a buzz word for all web tools that enable user interaction and networking. These include Twitter, Facebook, blogs and multimedia sharing. A social media strategy, when executed properly, can help companies stay relevant, create brand associations and conversations, interact with customers, and reach previously untapped, prospective customers. A downside of social media […]
Ford bets big in digital marketing departure
(Reuters) – Forget the Super Bowl: Ford’s marketing chief Jim Farley says he can get more for less on Facebook, Twitter and YouTube. If Farley is right, millions of hits for Ford Motor Company on social media websites will dwarf the impact of ads broadcast during the National Football League’s February championship game — high-profile […]
Slideshare: Social Media for Business
You’re about to see a typical ‘social media for business’ slides, refreshed with updated web statistics and is gorgeously designed that makes you say ‘wow’ as you click. It’s typical but insightful. The deck takes you through the before and after of social media and provides successful business case studies. Most importantly, it provides a […]
Mission Control: The Social Media Contact Center
Customers have been blessed –and cursed– by call centers where customers call into customer support phone lines when they haveCustomers have been blessed –and cursed– by call centers where customers call into customer support phone lines when they have woes to solve. Now, expect similar strategies to now use Social CRM technologies (read the report) […]
PepsiCo Experiments With Photos as Apps
PepsiCo has signed up for an experimental effort to create new advertising space on publisher Web sites by turning photos into applications. The company has linked with Brand Affinity Technologies to sponsor netBAT, a system that turns photos within editorial into sources of additional content on the subject pictured. BAT has constructed a content database […]
With Foursquare, Ads Let You Check In at Your Favorite Billboard
In a city passionate about the environment and technology, commuters are using their smartphones to check in at a popular social networking service to help keep a critter threatened by climate change from checking out. “What does it take to help save the endangered pika? About 20 seconds,” read ads from Earthjustice, a nonprofit environmental […]
10 Social Media Marketing Examples You Can Actually Use
Jim Tobin | October 19, 2010 Earlier this month, I had the honor of delivering the keynote address to the Outdoor Industry Association’s annual leadership conference. It’s where folks like Patagonia, North Face, Timberland and more gather to talk about the latest trends impacting their business. I had done a panel the year prior on […]
