PrintMediaCentr gets Facelift on Facebook
I am happy to announce our updated Facebook page is posted. Check out the new design, and click on the extended tab arrow to see new features such as our Twitter Feed, YouTube Videos, and Industry Resources. We welcome you to introduce yourselves and let us know what you are working on – even show us […]
25 Case Studies Using Twitter to Increase Business and Sales
1.Dell Outlet Dell Outlet doesn’t have the time to hire an agency and develop an ad campaign. Instead, the company turns Internet marketing using tools like Twitter. The company started to use Twitter to push information out and soon found out that people were interested in talking. Twitter is good source for not only raising […]
Hiring Plans Show Signs That the Worst May Be Over
From the responses of small business owners in the latest American Express OPEN Small Business Monitor Survey, things seem to be looking up. While still closely watching the economy, many are planning to hire, and recent efforts to reign-in costs and focus on customers have better positioned them for growth. And, many more are discovering […]
Video: Social Media Content Strategy for Businesses
Facebook Brand Pages Pay Off
A new six-country survey from DDB reveals that Facebook users who like a brand’s page on the social networking site use its products regularly or occasionally and, after following the brand on Facebook, more than a third of the respondents “want to buy this brand’s product more.” Brand page fans on Facebook also feel comfortable […]
How to Integrate Social Media With Traditional Media
Is your social media program fully integrated with your traditional marketing program, or are you just bolting on “Follow me on Twitter/Facebook” to your ads and fooling yourself? The Integration Question If you’re running a truly integrated program, congrats. You’re among the elite. Like the Marines, you’re part of the few, the proud, the enlightened.But […]
10 Do's and Don'ts for Facebook Pages
Facebook may have 500 million users, but having an outpost on the social-media site won’t necessarily increase sales or referrals to your website. But the right tools, used strategically, can help make Facebook an important part of your marketing, lead acquisition and customer-service strategies. Here are some do’s and don’ts for your company’s Facebook page. […]
4 Tips For Your Business Status Updates
Status Updates in social media can be confusing if you think as a professional that you have to be extremely personal with your updates. “You don’t have to tell everyone about what pizza you are eating to grow your business” Here are four tips to help get the most of your status updates that will […]
Cosmopolitan Ad Campaign Puts Viewers in the Photo Shoot
COSMOPOLITAN magazine, Hearst Magazines’ popular publication for young women, is harnessing the power of social media for its first global, digital advertising campaign. The main focus of the campaign — which will be introduced in New York on Thursday on a billboard in Times Square and at a reception for advertisers, media buyers and press […]
Video: Turbo-Boost Your Facebook Page With Apps
Have you considered enhancing your Facebook page with a Facebook app? Are you wondering which ones are great and how to add them to your page? Well, look no further. In this episode of Social Media Examiner TV, Mari Smith shares her favorite Facebook apps and explains what they can do for your business. Continues at: […]
Twitter as an ad medium?
Twitter Inc.’s foray into advertising is receiving mixed reviews among marketers, underscoring the challenges of turning the popular micro-blogging service into a highly profitable enterprise. The popularity of Twitter has fueled expectations that marketers could use the service to target relevant ads to consumers interested in real-time information about breaking events and other topics. Since […]
How YouTube is changing the small-business model
WHEN Robert Wagstaff came up with the idea for a tongue brush to cure bad breath, he was sure he had a best seller. But a decade later, after dozens of pitches to dentists and retailers and a $50,000 TV infomercial, he had a dud. That all changed last year, when he posted a funny […]
