Happy Social Media Week! September 20-24, 2010

Social Media Week is a global platform that connects people, content, and conversation around emerging trends in social and mobile media. Delivered primarily through a network of internationally hosted conferences and online through social media, Social Media Week literally connects hundreds of thousands of people every year through learning experiences that aim to advance our understanding of social media’s role […]

This Just in: The Dead Don't Tweet… See where you rank

People in advertising/marketing jobs are nothing if not social. A new report from NetProspex ranks industries by the degree to which their employees are involved in using social media, and “advertising & marketing” ranked second only to “search engines/online portals.” Filling out the top 10 in the standings of most social of the 50 industries […]

Florida tourism saved by social media. Really.

Image via Wikipedia The state mounted a PR blitz to show beachgoers that Florida’s surf had been spared an oily disaster. Presidential visits aside, it seems social media helped save summer tourism on the Gulf of Mexico The BP (BP) Deepwater Horizon spill happened in the middle of nowhere in the Gulf of Mexico, but […]

What’s Next: After Social Media

Seth Priebatsch, the CEO and Chief Ninja of the mobile geolocation game company SCVNGR, pronounced scavenger, wants to build a game layer on top of the world. Listening to him speak at the recent TEDxBoston conference makes you realize that the game layer is actually already under construction and you have played it, at least […]

Facebook Success Summit 2010 – 50% off Registration!

16 sessions, 22 experts, 1 month. Facebook strategies from the best. Marketers from Intel, Cisco, Microsoft Xbox, SAP, Washington Redskins, & Frye Boot Company share successful Facebook strategies to win business and gain loyal customers. Access these practitioners & more during the fully online FBSS 2010. 50% off won’t last — register now! Related articles by Zemanta 7 […]

Survey: Older Americans Flocking To Social Media

Teenagers have been grappling with a tough question lately: What do I do when mom tries to friend me on Facebook? Well, you ain’t seen nothing yet, whippersnappers. There’s a new dilemma you better start thinking about: What do you do when grandma sends a friend request? That’s more and more likely according to a […]

What's The Difference Between Advertising & Social Media?

by Tom Martin: As a 20 year vet of the ad business that has steadily morphed his focus from traditional advertising to digital/social media strategy, I get this question a lot. Here’s how I answer it. Advertising is about selling. Thus, it is based on interruption and scale. Because you’re interrupting someone that ideally would rather […]

How to Calculate Your ROI With Social Media – Free Online Tools

When it comes to measuring and tracking online and trying to determine what your return on investment is with social media, you first need to ask yourself why you want to participate in social media in the first place. If the answer is to build your brand and develop a loyal following, then you are […]

5 Things You Need To Know About Facebook Places Right Now

The official launch of Facebook’s new location-based application, Facebook Places, has a few people talking and many of us wondering what this means for business – if anything at all. Here are five things you should know about Facebook Places right now: Facebook Places Integration. Places is or will be fully integrated with today’s leaders in […]

A New Generation of Media Experts

Image via CrunchBase I’ve recently become obsessed with YouTube. In particular, I’ve been watching people who are creating mini-media brands by reviewing products in very specific niches. Before I dig into the videos themselves, I want to share why I am so enamored with them. An entire generation is growing with the content, marketing, sales, […]

Calculate Your Twifficiency

What is Twifficiency? In a nut shell, Twifficiency calculates your twitter efficiency based upon your twitter activity. This includes how many people you follow, how many people follow you, how often you tweet and how many tweets you read. Get yours here:  Twifficiency. Related articles by Zemanta Know your Twitter Activity with Twifficiency (ashout.com) Google […]