Coke All Atwitter With Twitter
Only the second brand to sponsor a “trending topic” using Twitter’s promoted tweets, Coca-Cola realized “phenomenal” results from its first paid advertising venture on Twitter, The Financial Times reports. The beverage giant integrated its ads into online discussions last week related to the World Cup and realized 86 million impressions or views of the ads […]
Printers Becoming Media Advisors to Print Buyers is a Growth Opportunity
By Margie Dana for PIWorld.com… Like everyone else in this field, I’m wondering what the printing industry will look like in 10 years. Heck, I’m thinking it will be quite a bit different in 2015. I’m getting whiplash watching one new media tool after another change the face of doing business — and turning print […]
8 Best Practices for Collecting Data from Social Networks
Stick it in a histogram or plop it in a pie chart, data units mined from social networking sites often can be more difficult to categorize than the usual demographic information direct marketers collect in their data mining expeditions. That might be due to the fact that the psychographic data on those networks involves a […]
Which social networks are right for your business?
The internet is a big place, and marketers need to choose the correct channels to generate awareness and love for their products. It has never been more important to do this. Traditional marketing channels are an economy of limited resources, but move online and you’re suddenly faced with an ecology of limitless possibilities. A quick […]
Why Google's Launching 'Me' and Facebook's Real Future
Two Web Giants Square Off Over a Future of Hyper-Personalized Experiences If you’re not familiar with the semantic web, the vision is that soon the web will deliver a personalized experience that not only is extraordinarily relevant to you but might also anticipate your desires before you even know them. How would it do this? […]
Worldwide Wireless E-Mail Users to Reach 1 Billion by Year-End 2014
By 2014, social networking services will replace email as the primary v ehicle for interpersonal communications for 20% of business users, says Gartner. Standardisation, interoperability and growing competition from email servers and services are accelerating the commoditisation of wireless email, according to Gartner, Inc. Vendors are responding by pursuing differentiation in the areas of collaboration, […]
Conde Nast Applies Gaming To Iconic Brand With New ‘Gourmet Live’
Conde Nast Applies Gaming To Iconic Brand With New ‘Gourmet Live’ | paidContent. Conde Nast’s latest digital brainstorm mixes the DNA of a 75-year print brand with the tech skill set of a 2010 startup. Gourmet Live, an iPad app based on a real-time “game play” engine, isn’t the digitized version of a magazine. It […]
Build Buzz With a Business Blog
The most powerful aspect of business blogging is the potential to generate word-of-mouth marketing from the content you publish. If you can engage your audience members and get them talking about your business, products and services outside of your website, you’ve hit marketing gold. Blogs are a perfect tool to achieve that goal because they’re […]
Twelve Tips for Successful Tweeting
Engaging in back-and-forth dialogue and spreading the word about what others are saying are critically important parts of the Twitter ethos. But research in the 2010 Global Social Media Check-up study by consulting firm Burson-Marsteller indicates that too many companies are doing much more talking than listening. The study found that although 82% of corporate […]
Why Digital Asset Management (DAM) is Valuable for Global Marketing
Why Digital Asset Management (DAM) is Valuable for Global Marketing | We Speak Digital Media. Global marketing is a challenge, regardless of the size of the company. In order to communicate with your customers and prospect you have to have the right content, in the right format, where the customer or prospect wants to consume […]
Content Marketing: 10 Thought Leaders on Curation and Context
Content Marketing: 10 Thought Leaders on Curation & Context – Online Marketing Blog. Companies are realizing the value in “brands as publishers” and are making real commitments to the creation of content in their online marketing mix. It’s no longer enough to provide fundamental features and benefits information about products and services to succeed competitively […]
Social marketing takes time, but it’s well worth the wait
Everything associated with the web is about speed — download speeds, upload speeds, broadband speeds, early adopters, instant feedback and viral campaigns. Fast is good. And fast is particularly good for marketers. A single tweet, blog post or YouTube video can spread across the Internet in hours, touching countless people, fuelled by nothing more than […]
