Three Ways To Effectively Maximize Your Twitter Reach

Depending upon what you do, and whom you are trying to engage with, Twitter can be a very powerful social media tool. I think of it as the funnel for all of my other communication channels. For Twitter to be effective, you have to have people following you who can see and share your information, […]

[VIDEO] Digital Schmigital: Marketing Print to Millennials

This Graph Expo panel focuses on “The New Print Customers” – what they know, what they don’t, and how to keep them excited about print in an electronic world. Panelists from: http://dreamingincmyk.com • http://hp.com/go/indigo • http://www.chili-publish.com • http://hp.com/go/pagewidewebpress – Hosted by Deborah Corn

[VIDEO] Behind the Social Curtain: Introducing the Wizards of WOW

This Graph Expo panel discusses what it takes to develop and maintain a successful social media presence for your business, and how to measure results. We had some issues with sound, so I trimmed this video to where it was fixed. Panelists:  http://www.avantisystems.com • Marifer Rodriguez http://pitneybowes.com • Bill Michael http://xerox.com/production – Vanecia Carr http://domtar.com – Hosted by […]

[VIDEO] An ROI River Runs Through It: Mapping Your Multi-Channel Marketing Streams

This Graph Expo panel focuses on helping printers market themselves through print + additional channels by sharing experience and results. Panelists from: http://arifiq.com • http://www.avantisystems.com • http://piworld.com • http://profitableprintreelationships.com • http://xerox.com/production – Hosted by Deborah Corn

Get Ready For International Print Day (#IPD15) October 14, 2015!

INTERNATIONAL PRINT DAY 2015, A 24-HOUR SOCIAL MEDIA EVENT, TO EMPHASIZE THE INDUSTRY’S LOVE FOR AND DEDICATION TO PRINT AND PAPER Print, paper and design professionals encouraged to share their awesome examples of print and marketing via social media and help CMYK love trend the planet! THE PRINTERVERSE – Print professionals around the world are being […]

Graph Expo Adventures With a 20-Something Print Geek

With a stomach full of butterflies and a heart racing with excitement, I packed up my bags and eagerly started the drive to Chicago to participate in my first Graph Expo ever. I’d already heard a lot of mixed emotions about what to expect over the last couple of months. “It’s getting too small” or […]

Everything I Ever Needed to Know I Learned at Graph Expo 15

Dude. Were you at Graph Expo this year? Did I see you there? I had a blast and if you were there, I hope you did too. It was a great way for me to renew my faith and love for our industry while getting to throw back a few cold ones with some dear […]

Are You Listening To Your Customers?

Over the past few months I have been in full-blown prep mode for The Printerverse at GRAPH EXPO 2015. Part of that preparation entailed formulating panel topics, and now that they are announced, I want to take a moment and share some things I’ve learned. First and foremost, just because you think something is a […]

A Few Ideas (And Ways!) To Help You Attend GRAPH EXPO 2015

Greetings CMYK Enthusiasts! It is my distinct honor to announce that The PrinterverseTM is BACK as a show floor feature at GRAPH EXPO 2015 – our fourth year! I just starting working on the site, and many announcements will follow about our sessions, special events, and of course our partners – the most amazing Intergalactic Alliance […]

How Fast-Growing Printers Capitalize On Success

Integrate print, email and blogging for quick marketing results By Sandy Hubbard When considering an integrated marketing campaign, fast-growing print company owners want to know what already works. “What are the top 3 things we should be doing?” they ask me. They don’t want 100 things. Even if they are leaders in their own areas, fast-growing printing […]