PepsiCo Experiments With Photos as Apps
PepsiCo has signed up for an experimental effort to create new advertising space on publisher Web sites by turning photos into applications. The company has linked with Brand Affinity Technologies to sponsor netBAT, a system that turns photos within editorial into sources of additional content on the subject pictured. BAT has constructed a content database […]
10 Million+ Students Using Google Apps for Education
Just about four years ago, Google launched Apps for Education – a version of Google’s online productivity tools (including Gmail and Google Docs) that is geared towards K12 schools and colleges. Now, Google just announced, there are over 10 million students, staff, faculty and alumni that are actively using Apps for Education. With the beginning […]
2010 DMA Innovation Awards Winners
The Direct Marketing Association (DMA) today announced the winners for its 2010 Innovation Awards, celebrating advancement in direct and digital marketing technology. The honors, established last year as the Future Innovators Awards, were presented earlier during an Exhibit Hall Closing Ceremony for the DMA2010 Conference & Exhibition. Recognizing ingenuity and creativity, this year’s Innovation Awards […]
How to Calculate Your ROI With Social Media – Free Online Tools
When it comes to measuring and tracking online and trying to determine what your return on investment is with social media, you first need to ask yourself why you want to participate in social media in the first place. If the answer is to build your brand and develop a loyal following, then you are […]
Can Augmented Reality Help Save the Print Publishing Industry?
Image via CrunchBase There’s a memorable scene in the movie Minority Report where a man reads a futuristic newspaper with rich embedded multimedia updating live with breaking news. While we are a long way seeing anything like this in the hands of the general public, a German newspaper has taken a small step in that […]
The Web is Dead: Long Live the Cloud
Image via Wikipedia The tech world is all a-twitter (literally!) about an article in this month’s Wired Magazine which announces “The Web Is Dead. Long Live the Internet”. The article recites a litany of problems that are choking the Web: the rise of apps that replace use of a Web browser; the growth of uber-aggregation […]
Are you blind on the Web? 50+ Analytics Tools for Businesses
Web analytics is perhaps the most important discipline for businesses online. In case you don’t know who and why visits you, buys your products and talks about you, you are blind on the Web. Web analytics goes beyond simple SEO metrics. It’s about – usability – conversions – branding – among others. Additionally, with the huge influence of social media, it’s […]
The 100 Coolest Cloud Computing Vendors
Cloud computing certainly has become cool. Some might say it’s on the verge of being “Fonzie cool.” So cool in fact, that nearly everyone is getting in on the game out of fear of being left behind. As we storm into 2010, vendors are either paddling out to catch the wave or risking being sucked […]
Mobile QR-Code Reader: Search & Download
If you are looking to download a QR-Code reader (software) so that you can scan and read mobile barcodes (QR-Codes), Mobile-Barcodes.com has compiled a list of the best QR-Code reading software available to download on the internet. Find a QR-Code reader that is supported on your mobile phone with easy search. Get list here: QR-Code […]
Net Neutrality Is Critical For Innovation
Image via Wikipedia I am glad to see the net neutrality debate raging. As Union Square Ventures and on our personal blogs (AVC, Continuations) we have long been proponents of net neutrality (the USV link is from 2006!). Our own bias here is clear: we are pro-startup and pro-innovation. Both are of course essential to […]
Zoho CRM for BlackBerry: Bread and Butter
Zoho’s CRM app for BlackBerry gives users the standard functionality in Zoho, optimized for the mobile environment. Users are presented with six modules: leads, contacts, accounts, potentials, task management and events. The same functionality applies to each module — that is, users can view, create, edit and search across all of them. Zoho is poised, […]
Skype: Fear and loathing in Cupertino, Mountain View
Analysis Skype’s IPO has revealed some interesting nuggets about the voice network provider’s intentions and fears as it looks to make an initial public offering of its shares. Chief among them are its decision to ditch MySpace and expressions of concern about Google and Apple. “We believe that users that have registered through MySpace are […]